Monday, December 22, 2008

Five Reasons We will Avoid Depression II

Posted by Princess Eva Angelica at 6:57 PM 0 comments
Five Reasons We will Avoid Depression II
To keep my mind active, I spend time reading in three interest areas, economics, history and sports. So here is a chart that incorporates t...
0 comments

Monday, December 15, 2008

Does the Washington Post have the Full Story?

Posted by Princess Eva Angelica at 8:03 AM 0 comments
no image
The Washington Post headlined the struggles of associations today on the front page of the Business Section. The article presented a prett...
0 comments

Friday, December 12, 2008

Costco Membership Up 30,000 per Week and Renewals at All-Time High of 87%

Posted by Princess Eva Angelica at 11:05 AM 0 comments
no image
Retailers have been hit particularly hard this season, but not retailers who offer membership. Costco is reporting big membership gains an...
0 comments

Tuesday, December 2, 2008

The Word on the Street

Posted by Princess Eva Angelica at 10:03 AM 0 comments
no image
I have enjoyed emailing and talking with a number of marketers over the last few weeks. The constant question that I am asked is, “what are ...
0 comments

Wednesday, November 26, 2008

Successfully On Boarding and Engaging New Members

Posted by Princess Eva Angelica at 11:29 AM 0 comments
no image
How can you increase the retention rate of your first year members by 12 percent? Darryl Walter, formerly with the American Association for ...
0 comments

Tuesday, November 25, 2008

The Importance of Membership Marketing Expertise

Posted by Princess Eva Angelica at 8:06 AM 0 comments
no image
Marketing smart is more important than ever during these challenging times. And it does take time and practice to become a smart marketing ...
0 comments

Thursday, November 13, 2008

It is the Best of Times!

Posted by Princess Eva Angelica at 2:20 PM 0 comments
It is the Best of Times!
Eighty percent of marketing is very logical. However, twenty percent of it is counter intuitive. Understanding the counter intuitive aspects...
0 comments

Friday, November 7, 2008

Building Your Constituency in order to Build Your Membership

Posted by Princess Eva Angelica at 2:14 PM 0 comments
no image
You can call it branding, you can call it building awareness, you can even call it feeding your database, but it is an important new way to ...
0 comments

Tuesday, October 28, 2008

Blogging and Twitter Seminars

Posted by Princess Eva Angelica at 1:54 PM 0 comments
no image
Friends of this blog, Maddie Grant and Lindy Dreyer, have put together several seminars on social networking that they are making available....
0 comments

Thursday, October 23, 2008

Economic Growth: Comparison of Non-Profits to the National GDP

Posted by Princess Eva Angelica at 10:39 AM 0 comments
no image
How are non-profit organizations growing compared to the overall economy? Based on data from 2002 through 2006 (the last industry specific d...
0 comments

Thursday, October 16, 2008

Membership as Economical Unemployment Insurance

Posted by Princess Eva Angelica at 8:55 AM 0 comments
Membership as Economical Unemployment Insurance
Positioning your membership offer is as important as ever. And when it is done properly, I am seeing membership marketing response rates con...
0 comments

Friday, October 10, 2008

Making Your Marketing Memorable

Posted by Princess Eva Angelica at 10:15 AM 0 comments
Making Your Marketing Memorable
Psychologists tell us that three of the parameters to help people retain information are Frequency, Intensity, and Duration . So how can yo...
0 comments

Thursday, October 2, 2008

Supply and Demand Applied to Membership Marketing

Posted by Princess Eva Angelica at 12:29 PM 0 comments
no image
With gas prices up and down, we are hearing a lot these days about supply and demand. So I was thinking, how does supply and demand play out...
0 comments

Wednesday, October 1, 2008

ASAE Social Networking Group for Membership Marketing

Posted by Princess Eva Angelica at 9:14 AM 0 comments
ASAE Social Networking Group for Membership Marketing
If you are a member of ASAE and the Center for Association Leadership, you are eligible to participate in their social networking site. This...
0 comments

Wednesday, September 24, 2008

Turning Data into Marketing Intelligence

Posted by Princess Eva Angelica at 1:42 PM 0 comments
no image
I do not have an easy answer to this situation. But I believe that turning data into actionable knowledge remains one of the most substantia...
0 comments

Friday, September 19, 2008

Membership Satisfaction Compared to Membership Loyalty: A Real Life Example

Posted by Princess Eva Angelica at 12:23 PM 0 comments
Membership Satisfaction Compared to Membership Loyalty: A Real Life Example
Many traditional surveys evaluate member satisfaction with an organization. But does satisfaction give a clear picture of what members reall...
0 comments

Thursday, September 11, 2008

Just Published Article on Global Marketing Now Available

Posted by Princess Eva Angelica at 10:17 AM 0 comments
no image
If your organization is U.S. based and looking to do membership marketing beyond the borders, you are facing some challenges including posta...
0 comments

Tuesday, September 9, 2008

10 Tips for Selling at Trade Shows

Posted by Princess Eva Angelica at 12:20 PM 0 comments
10 Tips for Selling at Trade Shows
Booth duty at trade shows is a part of many of our jobs. So how is it done in a professional and helpful way? And, no it should not be a re-...
0 comments

Friday, September 5, 2008

Don’t Lose Your Postal Discounts

Posted by Princess Eva Angelica at 1:52 PM 0 comments
Don’t Lose Your Postal Discounts
If you are getting ready to send out mailings later this fall, you need to be aware of upcoming new requirements from the United States Post...
0 comments

Tuesday, September 2, 2008

Insert Your Name Here

Posted by Princess Eva Angelica at 7:58 AM 0 comments
no image
For awhile now I have been writing about the integration of the membership marketing concept into the world of retailing, insurance, and fu...
0 comments

Thursday, August 28, 2008

In Memoriam

Posted by Princess Eva Angelica at 6:29 AM 0 comments
In Memoriam
Last Monday I received a call from my client that Connie Penne , the Vice President of Membership for the National Business Aviation Associa...
0 comments

Tuesday, August 19, 2008

Ten Top Membership Acquisition Offers

Posted by Princess Eva Angelica at 1:13 PM 0 comments
Ten Top Membership Acquisition Offers
Many of us are enjoying watching the Olympics with the “thrill of victory and the agony of defeat”. But at least one marketer is frustrated ...
0 comments

Monday, August 18, 2008

Strategic Planning and Membership Development

Posted by Princess Eva Angelica at 1:16 PM 0 comments
Strategic Planning and Membership Development
Once a track record is established, membership marketing can be fairly predictable. Acquisition response rates to proven lists and renewal r...
0 comments

Tuesday, August 12, 2008

Using Emotional Drivers to Differentiate You and Your Organization

Posted by Princess Eva Angelica at 1:19 PM 0 comments
Using Emotional Drivers to Differentiate You and Your Organization
Have you ever been asked what differentiates your product, organization, or service from the others that are available? In marketing terms, ...
0 comments

Monday, August 4, 2008

Another Good Example of Group Membership

Posted by Princess Eva Angelica at 1:34 PM 0 comments
no image
Last week I wrote advocating offering group or bulk memberships. This membership packaging system comes in a number of variations. One pack...
0 comments

Friday, August 1, 2008

Associations “Get it” that it is all about the Relationship

Posted by Princess Eva Angelica at 6:41 AM 0 comments
no image
If you read this blog frequently, you will know that I believe that membership association executives are really relationship marketing prof...
0 comments

Wednesday, July 30, 2008

Selling Memberships 1,000 Members at a Time

Posted by Princess Eva Angelica at 12:02 PM 0 comments
no image
I wanted to share a story today that my friend Chris Bluhm, Chief Operating Officer, of The American Occupational Therapy Association (AOTA)...
0 comments

Monday, July 28, 2008

Download a Copy of the Dues Increase Survey Report

Posted by Princess Eva Angelica at 1:53 PM 0 comments
no image
MGI Membership Dues Survey view presentation (tags: center the and asae )
0 comments

Thursday, July 24, 2008

Using Stories to Support Your Brand

Posted by Princess Eva Angelica at 2:51 PM 0 comments
Using Stories to Support Your Brand
Throughout history stories have been served to weave communities and cultures together. Our nation has a story, our communities have stories...
0 comments

Consumed with Reaching the Top: Now What?

Posted by Princess Eva Angelica at 11:19 AM 0 comments
Consumed with Reaching the Top: Now What?
Jerry Levin, the former CEO of Time Warner who masterminded the failed merger with AOL, has a very different view on corporate responsibilit...
0 comments

Tuesday, July 22, 2008

Case Study of Automatic Membership Renewal

Posted by Princess Eva Angelica at 10:33 AM 0 comments
no image
Several weeks ago, I shared some thoughts on Improving Membership Retention through Automatic Renewal Programs . There were some questions ...
0 comments

Monday, July 21, 2008

My Take on a Controversial Blog Post

Posted by Princess Eva Angelica at 2:22 PM 0 comments
no image
Controversy is a foundation of blogs. So I was not too surprised when a long time association professional and the writer of the Certified ...
0 comments

Wednesday, July 16, 2008

A Reception Invitation to Readers of the Membership Marketing Blog

Posted by Princess Eva Angelica at 1:08 PM 0 comments
A Reception Invitation to Readers of the Membership Marketing Blog
If you are a reader of this blog and you are attending ASAE & The Center’s 2008 Annual Meeting in San Diego , I have an invitation for y...
0 comments

Tuesday, July 15, 2008

Language Usage in Global Membership Marketing

Posted by Princess Eva Angelica at 2:59 PM 0 comments
no image
Perhaps the single biggest challenge with global membership marketing is the language barrier. There are 256 languages in the world with o...
0 comments

Thursday, July 10, 2008

The Levels of Membership Engagement

Posted by Princess Eva Angelica at 2:50 PM 0 comments
no image
| View | Upload your own
0 comments

Wednesday, July 2, 2008

Global Mailing Lists for Membership Marketing

Posted by Princess Eva Angelica at 12:11 PM 0 comments
no image
A second challenge to global membership marketing, in addition to postage, especially when it comes to acquisition is finding prospect lists...
0 comments

Monday, June 30, 2008

Postal Options for Global Membership Marketing

Posted by Princess Eva Angelica at 1:19 PM 0 comments
no image
To a large extent, membership marketing still relies on direct mail to acquire new members and renew them. But one of the biggest challenges...
0 comments

Tuesday, June 17, 2008

Staying the Course during the Tough Times in Membership Marketing

Posted by Princess Eva Angelica at 11:43 AM 0 comments
Staying the Course during the Tough Times in Membership Marketing
In its annual survey, Direct magazine found that 45% of responding companies projected to increase their direct marketing spending this year...
0 comments

Monday, June 16, 2008

Improving Membership Retention through Automatic Renewal Programs

Posted by Princess Eva Angelica at 12:21 PM 0 comments
Improving Membership Retention through Automatic Renewal Programs
There is a way to increase renewal rates without adding more member value or changing your marketing efforts. You can raise rates by adding...
0 comments

Friday, June 13, 2008

Downloads for Popular Requests are Now Available

Posted by Princess Eva Angelica at 1:16 PM 0 comments
no image
I have had a number of requests for copies of some recent articles and presentations. I love to get emails, but to save time, I have put the...
0 comments

My Summer Reading

Posted by Princess Eva Angelica at 6:42 AM 0 comments
My Summer Reading
The first day of summer in the northern hemisphere is the day of the year when the sun is the farthest north. This is June 21st. I love long...
0 comments

Tuesday, June 10, 2008

Case Study: Does this Marketing Stuff Really Work?

Posted by Princess Eva Angelica at 8:08 AM 0 comments
Case Study: Does this Marketing Stuff Really Work?
Can negative membership trends really be turned around through putting membership marketing best practices in place? Can marketing really ma...
0 comments

Wednesday, June 4, 2008

Managing Global Membership – One Organization’s Philosophy

Posted by Princess Eva Angelica at 2:25 PM 0 comments
no image
ASAE and the Center’s Marketing and Membership Conference had some very useful sessions. I found comments from Dan Rex, Deputy Executive Dir...
0 comments

Tuesday, June 3, 2008

Great Summer Meetings

Posted by Princess Eva Angelica at 1:07 PM 0 comments
Great Summer Meetings
Graduations are finishing up. That means it is now summer! What are you doing for professional development this summer? There are some great...
0 comments

Wednesday, May 28, 2008

What is my Career? Membership Development is Relationship Marketing

Posted by Princess Eva Angelica at 7:32 AM 0 comments
What is my Career?  Membership Development is Relationship Marketing
Do you work in membership development, membership retention, or membership marketing? If you do, you may have trouble explaining what you do...
0 comments
 

Copyright © 2009 Marketing Plan - Pat Jancook Blogs | Design by [blogger merak dua]