Wednesday, May 28, 2008

What is my Career? Membership Development is Relationship Marketing

Posted by Princess Eva Angelica at 7:32 AM 0 comments
What is my Career?  Membership Development is Relationship Marketing
Do you work in membership development, membership retention, or membership marketing? If you do, you may have trouble explaining what you do...
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Friday, May 23, 2008

Glossary of Direct Marketing Membership and Circulation Terms

Posted by Princess Eva Angelica at 1:18 PM 0 comments
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In membership marketing, we have picked up many terms that had their origin in circulation development. So today we use terms like “doublin...
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Monday, May 19, 2008

Membership Development Relies on Providing a Valuable Product

Posted by Princess Eva Angelica at 11:51 AM 0 comments
Membership Development Relies on Providing a Valuable Product
As a marketing professional, it is often a temptation to focus on promotional solutions to growth impediments. However, keep in mind that on...
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Thursday, May 15, 2008

2008 Marketing & Membership Conference

Posted by Princess Eva Angelica at 9:52 AM 0 comments
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If you find this blog helpful, you may want to consider attending the 2008 Marketing and Membership Conference. As of today, it looks like r...
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