Monday, June 30, 2008

Postal Options for Global Membership Marketing

Posted by Princess Eva Angelica at 1:19 PM 0 comments
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To a large extent, membership marketing still relies on direct mail to acquire new members and renew them. But one of the biggest challenges...
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Tuesday, June 17, 2008

Staying the Course during the Tough Times in Membership Marketing

Posted by Princess Eva Angelica at 11:43 AM 0 comments
Staying the Course during the Tough Times in Membership Marketing
In its annual survey, Direct magazine found that 45% of responding companies projected to increase their direct marketing spending this year...
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Monday, June 16, 2008

Improving Membership Retention through Automatic Renewal Programs

Posted by Princess Eva Angelica at 12:21 PM 0 comments
Improving Membership Retention through Automatic Renewal Programs
There is a way to increase renewal rates without adding more member value or changing your marketing efforts. You can raise rates by adding...
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Friday, June 13, 2008

Downloads for Popular Requests are Now Available

Posted by Princess Eva Angelica at 1:16 PM 0 comments
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I have had a number of requests for copies of some recent articles and presentations. I love to get emails, but to save time, I have put the...
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My Summer Reading

Posted by Princess Eva Angelica at 6:42 AM 0 comments
My Summer Reading
The first day of summer in the northern hemisphere is the day of the year when the sun is the farthest north. This is June 21st. I love long...
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Tuesday, June 10, 2008

Case Study: Does this Marketing Stuff Really Work?

Posted by Princess Eva Angelica at 8:08 AM 0 comments
Case Study: Does this Marketing Stuff Really Work?
Can negative membership trends really be turned around through putting membership marketing best practices in place? Can marketing really ma...
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Wednesday, June 4, 2008

Managing Global Membership – One Organization’s Philosophy

Posted by Princess Eva Angelica at 2:25 PM 0 comments
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ASAE and the Center’s Marketing and Membership Conference had some very useful sessions. I found comments from Dan Rex, Deputy Executive Dir...
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Tuesday, June 3, 2008

Great Summer Meetings

Posted by Princess Eva Angelica at 1:07 PM 0 comments
Great Summer Meetings
Graduations are finishing up. That means it is now summer! What are you doing for professional development this summer? There are some great...
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