Wednesday, July 30, 2008

Selling Memberships 1,000 Members at a Time

Posted by Princess Eva Angelica at 12:02 PM 0 comments
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I wanted to share a story today that my friend Chris Bluhm, Chief Operating Officer, of The American Occupational Therapy Association (AOTA)...
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Monday, July 28, 2008

Download a Copy of the Dues Increase Survey Report

Posted by Princess Eva Angelica at 1:53 PM 0 comments
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MGI Membership Dues Survey view presentation (tags: center the and asae )
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Thursday, July 24, 2008

Using Stories to Support Your Brand

Posted by Princess Eva Angelica at 2:51 PM 0 comments
Using Stories to Support Your Brand
Throughout history stories have been served to weave communities and cultures together. Our nation has a story, our communities have stories...
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Consumed with Reaching the Top: Now What?

Posted by Princess Eva Angelica at 11:19 AM 0 comments
Consumed with Reaching the Top: Now What?
Jerry Levin, the former CEO of Time Warner who masterminded the failed merger with AOL, has a very different view on corporate responsibilit...
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Tuesday, July 22, 2008

Case Study of Automatic Membership Renewal

Posted by Princess Eva Angelica at 10:33 AM 0 comments
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Several weeks ago, I shared some thoughts on Improving Membership Retention through Automatic Renewal Programs . There were some questions ...
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Monday, July 21, 2008

My Take on a Controversial Blog Post

Posted by Princess Eva Angelica at 2:22 PM 0 comments
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Controversy is a foundation of blogs. So I was not too surprised when a long time association professional and the writer of the Certified ...
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Wednesday, July 16, 2008

A Reception Invitation to Readers of the Membership Marketing Blog

Posted by Princess Eva Angelica at 1:08 PM 0 comments
A Reception Invitation to Readers of the Membership Marketing Blog
If you are a reader of this blog and you are attending ASAE & The Center’s 2008 Annual Meeting in San Diego , I have an invitation for y...
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Tuesday, July 15, 2008

Language Usage in Global Membership Marketing

Posted by Princess Eva Angelica at 2:59 PM 0 comments
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Perhaps the single biggest challenge with global membership marketing is the language barrier. There are 256 languages in the world with o...
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Thursday, July 10, 2008

The Levels of Membership Engagement

Posted by Princess Eva Angelica at 2:50 PM 0 comments
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Wednesday, July 2, 2008

Global Mailing Lists for Membership Marketing

Posted by Princess Eva Angelica at 12:11 PM 0 comments
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A second challenge to global membership marketing, in addition to postage, especially when it comes to acquisition is finding prospect lists...
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