Thursday, August 28, 2008

In Memoriam

Posted by Princess Eva Angelica at 6:29 AM 0 comments
In Memoriam
Last Monday I received a call from my client that Connie Penne , the Vice President of Membership for the National Business Aviation Associa...
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Tuesday, August 19, 2008

Ten Top Membership Acquisition Offers

Posted by Princess Eva Angelica at 1:13 PM 0 comments
Ten Top Membership Acquisition Offers
Many of us are enjoying watching the Olympics with the “thrill of victory and the agony of defeat”. But at least one marketer is frustrated ...
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Monday, August 18, 2008

Strategic Planning and Membership Development

Posted by Princess Eva Angelica at 1:16 PM 0 comments
Strategic Planning and Membership Development
Once a track record is established, membership marketing can be fairly predictable. Acquisition response rates to proven lists and renewal r...
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Tuesday, August 12, 2008

Using Emotional Drivers to Differentiate You and Your Organization

Posted by Princess Eva Angelica at 1:19 PM 0 comments
Using Emotional Drivers to Differentiate You and Your Organization
Have you ever been asked what differentiates your product, organization, or service from the others that are available? In marketing terms, ...
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Monday, August 4, 2008

Another Good Example of Group Membership

Posted by Princess Eva Angelica at 1:34 PM 0 comments
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Last week I wrote advocating offering group or bulk memberships. This membership packaging system comes in a number of variations. One pack...
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Friday, August 1, 2008

Associations “Get it” that it is all about the Relationship

Posted by Princess Eva Angelica at 6:41 AM 0 comments
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If you read this blog frequently, you will know that I believe that membership association executives are really relationship marketing prof...
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