Wednesday, September 24, 2008

Turning Data into Marketing Intelligence

Posted by Princess Eva Angelica at 1:42 PM 0 comments
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I do not have an easy answer to this situation. But I believe that turning data into actionable knowledge remains one of the most substantia...
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Friday, September 19, 2008

Membership Satisfaction Compared to Membership Loyalty: A Real Life Example

Posted by Princess Eva Angelica at 12:23 PM 0 comments
Membership Satisfaction Compared to Membership Loyalty: A Real Life Example
Many traditional surveys evaluate member satisfaction with an organization. But does satisfaction give a clear picture of what members reall...
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Thursday, September 11, 2008

Just Published Article on Global Marketing Now Available

Posted by Princess Eva Angelica at 10:17 AM 0 comments
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If your organization is U.S. based and looking to do membership marketing beyond the borders, you are facing some challenges including posta...
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Tuesday, September 9, 2008

10 Tips for Selling at Trade Shows

Posted by Princess Eva Angelica at 12:20 PM 0 comments
10 Tips for Selling at Trade Shows
Booth duty at trade shows is a part of many of our jobs. So how is it done in a professional and helpful way? And, no it should not be a re-...
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Friday, September 5, 2008

Don’t Lose Your Postal Discounts

Posted by Princess Eva Angelica at 1:52 PM 0 comments
Don’t Lose Your Postal Discounts
If you are getting ready to send out mailings later this fall, you need to be aware of upcoming new requirements from the United States Post...
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Tuesday, September 2, 2008

Insert Your Name Here

Posted by Princess Eva Angelica at 7:58 AM 0 comments
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For awhile now I have been writing about the integration of the membership marketing concept into the world of retailing, insurance, and fu...
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