Thursday, December 31, 2009

Happy New Year!

Posted by Princess Eva Angelica at 8:31 AM 0 comments
Happy New Year!
Here is a thoughtful quote on which to end the year. “There are only two ways to live your life. One is as though nothing is a miracle. The...
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Wednesday, December 23, 2009

Is a Freemium Membership in Your Future?

Posted by Princess Eva Angelica at 2:06 PM 0 comments
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Does it make sense to have a free introductory membership to capture a larger share of your market and then work on moving these members up ...
0 comments

Tuesday, December 22, 2009

Shire Implements First Ever Integrated Phone-Assisted Social Network Marketing Campaign for ADHD!

Posted by Princess Eva Angelica at 8:58 AM 0 comments
Shire Implements First Ever Integrated Phone-Assisted Social Network Marketing Campaign for ADHD!
In what has to be a truly innovative use of Twitter, Shire Pharmaceuticals launched a phone-assisted ADHD Support Twitter account ( @adhdsup...
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Monday, December 21, 2009

Belonging: The Power of Membership Marketing

Posted by Princess Eva Angelica at 11:58 AM 0 comments
Belonging: The Power of Membership Marketing
Why is membership such a powerful mechanism to build relationship? Because properly understood, membership can build the platform of common ...
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Thursday, December 17, 2009

Pharma's 2009 Letter to Santa

Posted by Princess Eva Angelica at 5:38 AM 0 comments
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An anonymous source just forwarded me this letter to Santa that was intercepted at the US Post Office in Washington, DC: December 17, 2009 S...
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Wednesday, December 16, 2009

Investors Have Questions About Pharma's Online Spending in 2010 and Beyond

Posted by Princess Eva Angelica at 11:54 AM 0 comments
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Investors who own stocks or who are thinking of buying stocks of major online Health sites are worried. They have lots of questions about FD...
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Tuesday, December 15, 2009

Will Patients Find Value in Discussions with Pharma Marketers on Social Media Sites?

Posted by Princess Eva Angelica at 6:47 AM 0 comments
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At the November, 2009, BDI Forum in New York City ("Healthcare Social Communications Leadership Forum Breakfast"), a question from...
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Friday, December 11, 2009

Your Feedback Requested

Posted by Princess Eva Angelica at 8:59 AM 0 comments
Your Feedback Requested
Over the next couple of weeks, I am beginning to work on the questionnaire for the 2010 version of the Membership Marketing Benchmarking Sur...
0 comments

Finally. Individuals Speak Out Pro & Con (Mostly Con) About Online Pharma Marketing

Posted by Princess Eva Angelica at 7:29 AM 0 comments
Finally. Individuals Speak Out Pro & Con (Mostly Con) About Online Pharma Marketing
The comments are dribbling in to FDA regarding whether or how it should regulate the use of the Internet by drug companies for promotion of ...
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Thursday, December 10, 2009

Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk

Posted by Princess Eva Angelica at 7:21 AM 0 comments
Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk
A recent article by a reader and commenter of this blog, Darryl Walter, had some important insights that I wanted to share. The article focu...
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Wednesday, December 9, 2009

Will Pharma Spend More on eMarketing than on TV Advertising by 2019?

Posted by Princess Eva Angelica at 8:35 AM 0 comments
Will Pharma Spend More on eMarketing than on TV Advertising by 2019?
TNS Media Intelligence reports that U.S. Advertising Expenditures Declined 14.7 Percent in First Nine Months of 2009 compared to 2008. Buck...
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Tuesday, December 8, 2009

Improve Response by Testing Email Subject Lines

Posted by Princess Eva Angelica at 10:41 AM 0 comments
Improve Response by Testing Email Subject Lines
In my recent post on market testing , I mentioned testing email subject lines. This is perhaps the easiest and fastest test that you can do....
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Premature Social Media Promotion (PSMP): A New Pharma Syndrome

Posted by Princess Eva Angelica at 10:03 AM 0 comments
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I've heard of pharmaceutical company blogs that were launched to promote a drug already on the market (ie, alliconnect), but I haven'...
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Transcripts of FDA's November 2009 Public Hearing on Social Media Available

Posted by Princess Eva Angelica at 5:35 AM 0 comments
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You can find the transcripts here: Day 1 (November 12, 2009) : PDF File, 507 pages Day 2 (November 13, 2009) : PDF File, 517 pages  Enjoy!
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Friday, December 4, 2009

MGI President Rick Whelan Receives Direct Marketing Association of Washington Distinguished Achievement Award

Posted by Princess Eva Angelica at 12:57 PM 0 comments
MGI President Rick Whelan Receives Direct Marketing Association of Washington Distinguished Achievement Award
For over 22 years, I have had the privilege to work with my colleague Rick Whelan. So it was an honor to be a part of the award ceremony thi...
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Is the Pharma Social Media Bubble About to Burst?

Posted by Princess Eva Angelica at 11:24 AM 0 comments
Is the Pharma Social Media Bubble About to Burst?
It may turn out that the recent FDA public hearings on Pharma's Use of Social Media was a turning point in the brouhaha over social medi...
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Pharmacos Spend More on DTC Advertising When There is No Competition

Posted by Princess Eva Angelica at 4:57 AM 0 comments
Pharmacos Spend More on DTC Advertising When There is No Competition
A new report from the Congressional Budget Office (CBO), "Promotional Spending for Prescription Drugs" ( find it here ), counterin...
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Thursday, December 3, 2009

Atlas Did NOT Shrug! FDA Makes (Some) Comments Public

Posted by Princess Eva Angelica at 5:09 AM 0 comments
Atlas Did NOT Shrug! FDA Makes (Some) Comments Public
Yesterday, I started my Quixotic quest to impel the FDA to make available for public viewing the comments that have been submitted to Docket...
0 comments

Wednesday, December 2, 2009

Dear FDA: Where Are the Public Comments Regarding Regulation of Internet, Docket FDA-2009-N-0441?

Posted by Princess Eva Angelica at 7:10 AM 0 comments
Dear FDA: Where Are the Public Comments Regarding Regulation of Internet, Docket FDA-2009-N-0441?
A public service message from FDA Intern: Not only does FDA Intern want to know where all the comments are, I want to know also! It's b...
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Wednesday, November 25, 2009

Happy Thanksgiving!

Posted by Princess Eva Angelica at 7:08 AM 0 comments
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The other day I came across this old Puritan prayer and I thought it would be appropriate to share for Thanksgiving. It is titled, A Purita...
0 comments

Monday, November 23, 2009

Did State Medicaid Programs Finance Plavix Direct-to-Consumer Advertising?

Posted by Princess Eva Angelica at 1:00 PM 0 comments
Did State Medicaid Programs Finance Plavix Direct-to-Consumer Advertising?
When the November 15, 2009, AARP Rx Watchdog Report revealed that manufacturer prices for widely used brand name drugs have climbed dramatic...
0 comments

Sunday, November 22, 2009

FDA Intern & the Next Steps Toward Pharma Social Media Salvation!

Posted by Princess Eva Angelica at 9:32 AM 0 comments
FDA Intern & the Next Steps Toward Pharma Social Media Salvation!
Now that the big FDA public hearing is over, many people are asking "What's the next steps?" If you are like me, you expect FD...
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Friday, November 20, 2009

Continue Efforts to Reinstate Former Members

Posted by Princess Eva Angelica at 1:47 PM 0 comments
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The other day, I was presenting some of the membership research and one of the audience members expressed shock that our data suggested not ...
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Thursday, November 19, 2009

Is Google the New FDA?

Posted by Princess Eva Angelica at 5:15 AM 0 comments
Is Google the New FDA?
At the recent FDA public hearing, Google presented its "ideas" for standard paid search ads for Rx products. The following, for ex...
0 comments

Tuesday, November 17, 2009

Women May Achieve 0.2 More "Satisfying Sexual Events" Per Week with BI's New "Desire Pill"!

Posted by Princess Eva Angelica at 5:51 AM 0 comments
Women May Achieve 0.2 More "Satisfying Sexual Events" Per Week with BI's New "Desire Pill"!
Stop the presses! I mean literally stop press coverage of a new drug under development by the family-owned drug company Boehringer Ingelheim...
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Saturday, November 14, 2009

FDA Social Media Guidelines Best Done in Baby Steps

Posted by Princess Eva Angelica at 6:42 AM 0 comments
FDA Social Media Guidelines Best Done in Baby Steps
In his closing remarks at yesterday's public hearing on FDA regulation of social media, Tom Abrams, Director of FDA's Division of Dr...
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Friday, November 13, 2009

FDA Social Media Hearing Day 1: My Key Takeaways

Posted by Princess Eva Angelica at 4:10 AM 0 comments
FDA Social Media Hearing Day 1: My Key Takeaways
In my presentation before the FDA at yesterday's public hearing, I made some specific suggestions, including the use of an FDA-designate...
0 comments

Thursday, November 12, 2009

Structuring Your Organization around the Value You Deliver

Posted by Princess Eva Angelica at 7:24 AM 0 comments
Structuring Your Organization around the Value You Deliver
For many organizations the end of the year is a time to look and see if your strategies, tactics, and structure line up with your vision. On...
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Wednesday, November 11, 2009

Calculating Membership Lifetime Value

Posted by Princess Eva Angelica at 11:04 AM 0 comments
Calculating Membership Lifetime Value
It is nice to see that some things do not change – like math. I came across an article I had read many years ago that was originally writte...
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I'm Off to FDA Hearing: Here's What I Plan to Show (PPTs) and Tell (Transcripts)

Posted by Princess Eva Angelica at 7:58 AM 0 comments
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I am scheduled to make two presentations at the November 12 - 13 FDA public hearing on the use of social media for Rx (and device) promotion...
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