Wednesday, January 28, 2009

Eight Tips for Successful Membership Marketing Campaigns

Posted by Princess Eva Angelica at 2:37 PM 0 comments
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Membership is a "push" product. This means that prospects need to be pushed or encouraged to join. That is why direct response med...
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Monday, January 19, 2009

Encouragement to Innovate and Strengthen Membership

Posted by Princess Eva Angelica at 9:23 AM 0 comments
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As you may have gathered by reading this blog, I am an optimist. So amidst all of the negative data that we see circulating, I thought I wo...
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Friday, January 16, 2009

Is Loyalty All that it is Cracked Up to Be?

Posted by Princess Eva Angelica at 12:06 PM 0 comments
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With the job cutbacks that we see each day in person or in the press, I was intrigued with some comments from Jack and Suzy Welch in a recen...
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Wednesday, January 7, 2009

Cut Budgets without Cutting Marketing

Posted by Princess Eva Angelica at 11:30 AM 0 comments
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Many organizations are feeling the pressure to cut membership marketing budgets these days. I have argued on this blog with that mind set,...
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