Friday, February 27, 2009

Growing Membership in a Recession

Posted by Princess Eva Angelica at 12:57 PM 0 comments
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Is it crazy to talk about membership growth in the midst of a recession? Not if you look at the success of the organizations I highlighted i...
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Monday, February 23, 2009

Associations Get Mixed Grades for Helping Members in a Recession

Posted by Princess Eva Angelica at 1:35 PM 0 comments
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ASAE and the Center for Association Leadership just released results from a major survey of members from 97 associations. The report card s...
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Thursday, February 19, 2009

I Couldn’t Have Said It Better

Posted by Princess Eva Angelica at 11:39 AM 0 comments
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If you are a marketer, here is a quote that you should put on a plaque on your wall. “If someone comes to you with a 'great' product...
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Wednesday, February 18, 2009

What do Members Really Want?

Posted by Princess Eva Angelica at 11:08 AM 0 comments
What do Members Really Want?
The best measure of membership engagement is a member’s behavior. A member who attends, buys, volunteers, reads electronic communication, po...
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Tuesday, February 17, 2009

Sign Up for a Free Membership Marketing Webinar

Posted by Princess Eva Angelica at 3:19 PM 0 comments
Sign Up for a Free Membership Marketing Webinar
Over the past few months, you have read a lot in this blog about membership marketing during a recession. Well I have been asked by Socious ...
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Friday, February 13, 2009

Keep the Membership Recruitment and Retention Engine Running

Posted by Princess Eva Angelica at 1:22 PM 0 comments
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Sometimes the perfect is the enemy of the good. I have particularly noticed this tension of late in conversions with membership marketing pe...
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Saturday, February 7, 2009

Important Membership Marketing Formulas

Posted by Princess Eva Angelica at 11:15 AM 0 comments
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This past week, I had the privilege of leading a board retreat on growth strategies. We went over the following membership formulas and I pr...
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Monday, February 2, 2009

The Upside of Down

Posted by Princess Eva Angelica at 8:03 AM 0 comments
The Upside of Down
A story I wrote on the economy’s impact on membership marketing was included in one of ASAE's Associations Now feature articles. The st...
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