Monday, February 2, 2009

The Upside of Down

Posted by Princess Eva Angelica at 8:03 AM

A story I wrote on the economy’s impact on membership marketing was included in one of ASAE's Associations Now feature articles. The story is titled, The Upside of Down. Here is a link if you are interested in reading it.

As I noted in the article, I am continuing to see very good response to membership acquisition efforts. Prospective members need the services, networks, and training made available by associations more than ever.

That's why for many organizations, now may be the best time to actively market and grow membership.

Please share what you and your organization are experiencing with your membership.


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