Friday, March 27, 2009

Get Your Free Copy of the Membership Marketing Research Benchmark Report

Posted by Princess Eva Angelica at 2:04 PM 0 comments
Get Your Free Copy of the Membership Marketing Research Benchmark Report
If you are a regular reader of this blog, you may recall that last year, we produced a comprehensive study on best practices in dues increas...
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Thursday, March 26, 2009

Does Common Marketing Wisdom still Apply?

Posted by Princess Eva Angelica at 12:32 PM 0 comments
Does Common Marketing Wisdom still Apply?
Common marketing wisdom in a recession says the following. “It is well documented that brands that increase advertising during a recession, ...
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Friday, March 20, 2009

Dating, Romance and Membership Marketing

Posted by Princess Eva Angelica at 11:42 AM 0 comments
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“With people cutting back you'd think the dating industry would be hurting. But it's not. Because it turns out that when the Dow dro...
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Wednesday, March 18, 2009

Marketing General, Inc. Announces Merger

Posted by Princess Eva Angelica at 7:05 AM 0 comments
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There are some areas – in my estimation -- where associations and non-profits dramatically outperform for profits. This is especially true ...
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Friday, March 6, 2009

Membership Development Ranked as Top Priority in 2009

Posted by Princess Eva Angelica at 2:35 PM 0 comments
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When new association research is released, I try to stay on top of it and share the highpoints on this blog. A recent report, “ Associations...
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