Friday, April 24, 2009

Membership Marketing is Messy, but it Beats the Alternative

Posted by Princess Eva Angelica at 11:43 AM 0 comments
Membership Marketing is Messy, but it Beats the Alternative
I came across a proverb this morning that reminds me of the challenges and opportunities in membership marketing. The proverb says, “Where t...
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Thursday, April 16, 2009

Trade Content for Contact and Build your Database

Posted by Princess Eva Angelica at 1:00 PM 0 comments
Trade Content for Contact and Build your Database
One relationship building tool that I am a big fan of is initiating a relationship with a prospective member through a free email newsletter...
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Tuesday, April 14, 2009

A Sample Membership Value Proposition

Posted by Princess Eva Angelica at 1:51 PM 0 comments
A Sample Membership Value Proposition
I wrote last month about the promises that I think are important to include in creating a membership value proposition for an association. ...
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Last Call for Participating in Membership Marketing Benchmarking Survey

Posted by Princess Eva Angelica at 9:19 AM 0 comments
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How does your organization compare to others in membership acquisition, engagement of new members, retention and renewal marketing? If you w...
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Monday, April 13, 2009

Should you Plan for the Worst or Plan for the Best?

Posted by Princess Eva Angelica at 11:31 AM 0 comments
Should you Plan for the Worst or Plan for the Best?
I enjoy reading blogs as well as writing the Membership Marketing Blog. One blog that I visit regularly is an economics blog, Carpe Diem . I...
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Friday, April 10, 2009

Real Strategic Solutions

Posted by Princess Eva Angelica at 12:12 PM 0 comments
Real Strategic Solutions
In her blog, Ann Oliveri pointed me to a recent article in The McKinsey Quarterly that I think is a good read. The article focuses on the ...
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Monday, April 6, 2009

Job Consultants say, “Join Your Professional Association”

Posted by Princess Eva Angelica at 12:22 PM 0 comments
Job Consultants say, “Join Your Professional Association”
It has often been repeated on this blog that membership in a professional association is a career enhancing step that professionals should...
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Friday, April 3, 2009

Creativity Meets Time Tested Techniques

Posted by Princess Eva Angelica at 12:42 PM 0 comments
Creativity Meets Time Tested Techniques
Is there such a thing as too much creativity? A good marketer starts out a new project by asking the question, “What if?” What if we reach o...
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Wednesday, April 1, 2009

Recording of Membership Marketing Webinar Now Online

Posted by Princess Eva Angelica at 12:56 PM 0 comments
Recording of Membership Marketing Webinar Now Online
Several weeks ago, before spring appeared here in Virginia, I presented a webinar titled, Membership Growth Principles: Best Practices in Me...
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