Tuesday, June 30, 2009

Direct Mail is Tops for Membership Recruitment

Posted by Princess Eva Angelica at 1:59 PM 0 comments
Direct Mail is Tops for Membership Recruitment
What marketing channels are most effective in new membership recruitment? Based on responses from our membership marketing benchmarking surv...
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Thursday, June 25, 2009

High Membership Retention Rates Correlate with Growth

Posted by Princess Eva Angelica at 1:00 PM 0 comments
High Membership Retention Rates Correlate with Growth
In looking at our membership marketing survey data, the power of keeping members correlates with not only overall membership growth for an a...
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Wednesday, June 24, 2009

What Research Says about Marketing during a Recession?

Posted by Princess Eva Angelica at 2:23 PM 0 comments
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As a follow up to today’s post about associations growing membership during a recession, I thought a recent article in The New Yorker made ...
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Associations Report Continued Membership Growth

Posted by Princess Eva Angelica at 9:19 AM 0 comments
Associations Report Continued Membership Growth
Is membership growth a possibility even in today’s economy? Our membership marketing benchmarking data would indicate that it is. As you may...
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Friday, June 12, 2009

Membership Marketing and the Web

Posted by Princess Eva Angelica at 7:49 AM 0 comments
Membership Marketing and the Web
I have begun the review of the raw data from the Membership Marketing Benchmarking Survey that we launched this spring. We had over 400 sur...
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Wednesday, June 3, 2009

Membership Development from the Ground Up

Posted by Princess Eva Angelica at 8:16 AM 0 comments
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Over the years, just about every membership marketing program has been influenced by tradition, internal politics, or database limitations. ...
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Monday, June 1, 2009

The Top Priority in Association Marketing

Posted by Princess Eva Angelica at 2:11 PM 0 comments
The Top Priority in Association Marketing
Over the last month a number of you have shared with me what the number one priority of an association marketing team should be. Thanks for...
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