Monday, July 27, 2009

Schedule Your Membership Marketing Phone Consultation

Posted by Princess Eva Angelica at 12:28 PM 0 comments
Schedule Your Membership Marketing Phone Consultation
The Washington DC area pretty much shuts down for much of August. That means my schedule is unusually free. I could take another vacation wi...
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Monday, July 20, 2009

Date Set to Present Membership Marketing Benchmarking Report

Posted by Princess Eva Angelica at 6:58 AM 0 comments
Date Set to Present Membership Marketing Benchmarking Report
The past several weeks, I have been sharing my initial findings from our Membership Marketing Benchmarking Survey. I hope that you have fou...
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Thursday, July 16, 2009

A Wake-Up Call for Associations

Posted by Princess Eva Angelica at 1:29 PM 0 comments
A Wake-Up Call for Associations
Most associations that I interact with view competition as coming from the association next door. Going forward, I think that it will most l...
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Friday, July 10, 2009

Never give up on Membership Renewals

Posted by Princess Eva Angelica at 8:28 AM 0 comments
Never give up on Membership Renewals
Winston Churchill said, “Never, never, never give up.” And it would appear that as it relates to membership renewals, he may be correct. In ...
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Wednesday, July 8, 2009

Retention Rates by Membership Size and Association Type

Posted by Princess Eva Angelica at 11:56 AM 0 comments
Retention Rates by Membership Size and Association Type
The other day a comment was left on one of my posts requesting more detailed information on renewal rates based on membership size and also ...
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Tuesday, July 7, 2009

Top 10 Methods to Engage New Members

Posted by Princess Eva Angelica at 12:43 PM 0 comments
Top 10 Methods to Engage New Members
Part of my thinking in developing the Membership Marketing Benchmarking Survey was simply to find out what association marketers are doing. ...
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Monday, July 6, 2009

How Associations Can Create an Indispensible Brand

Posted by Princess Eva Angelica at 7:04 AM 0 comments
How Associations Can Create an Indispensible Brand
Two of my colleagues -- Bill Jerome and Page Stull -- have just released a white paper on branding that I have found very helpful. The title...
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Wednesday, July 1, 2009

And the Best Membership Recruitment Offer Is . . .

Posted by Princess Eva Angelica at 10:38 AM 0 comments
And the Best Membership Recruitment Offer Is . . .
In direct marketing there are three traditional keys to success: list, offer, and copy. A good promotion, for example, should include some t...
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