Wednesday, July 8, 2009

Retention Rates by Membership Size and Association Type

Posted by Princess Eva Angelica at 11:56 AM
The other day a comment was left on one of my posts requesting more detailed information on renewal rates based on membership size and also on association type. So here are a couple of tables on these items.

For those of you who follow the association industry closely, you will not be surprised that trade associations show higher renewal rates compared to individual membership associations. Associations with smaller memberships also report better renewal rates.

As always when I report on renewal rates, I add the disclaimer that comparing renewal rates is a challenge because there are many variables from association to association including business rules, dues amounts, and marketing environments.


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