Thursday, September 17, 2009

Integrating Channels and Content to Recruit Members

Posted by Princess Eva Angelica at 6:15 AM 0 comments
Integrating Channels and Content to Recruit Members
Testing is such a powerful tool in direct marketing. I would like to share today the outcomes of two tests that produced a substantial pop i...
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Thursday, September 10, 2009

A Response to Acronym Blog: Membership Recruitment and Retention are Alive and Well

Posted by Princess Eva Angelica at 8:54 AM 0 comments
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Scott Briscoe wrote a post yesterday on the Acronym blog entitled, “RIP: Membership?” He writes, “I am firmly in the camp that this model ...
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Monday, September 7, 2009

A Blue Ocean Strategy for Membership Marketing

Posted by Princess Eva Angelica at 12:43 PM 0 comments
A Blue Ocean Strategy for Membership Marketing
Stepping back and looking at the big picture is what three day weekends help us to do. So I wanted to share a couple of concepts that I came...
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Thursday, September 3, 2009

Impact of Frequency of Contact in Membership Recruitment

Posted by Princess Eva Angelica at 2:15 PM 0 comments
Impact of Frequency of Contact in Membership Recruitment
You often hear the advertising wisdom that it takes seven impressions to produce a buying decision. You also may have read in our Membership...
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