Friday, October 30, 2009

Industry Groups will Eat Consumer Advocates' Lunch at FDA Social Media Public Hearing

Posted by Princess Eva Angelica at 11:39 AM 0 comments
Industry Groups will Eat Consumer Advocates' Lunch at FDA Social Media Public Hearing
Speakers at FDA's upcoming November public hearing on social media have received the schedule of presentations, which you can find here ...
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Thursday, October 29, 2009

Social Media Best Practices for Pharma Are Needed, Whatever Happens at FDA

Posted by Princess Eva Angelica at 8:19 AM 0 comments
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Many pharma eMarketing pundits and FDA policy wonks out there are already predicting that nothing much will come out of the upcoming public ...
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Wednesday, October 28, 2009

Expect FDA Social Media Draft Guidance Before End of 2010

Posted by Princess Eva Angelica at 5:13 AM 0 comments
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Let me make a prediction: FDA's DDMAC will issue some version of draft guidance on the use of social medial for Rx drug/device promotion...
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Tuesday, October 27, 2009

Fear and Loathing in Washington, DC

Posted by Princess Eva Angelica at 4:20 AM 0 comments
Fear and Loathing in Washington, DC
We were somewhere around Bethesda on the edge of Washington, DC when reality began to take hold. I remember saying something like "I fe...
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Friday, October 23, 2009

A Process to help Define Member Value

Posted by Princess Eva Angelica at 11:12 AM 0 comments
A Process to help Define Member Value
The last couple of weeks I have met with a number of organizations that are re-focusing on defining their membership value proposition. It i...
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Thursday, October 22, 2009

Pharma Social Media Crips vs. Legal/Regulatory Bloods: Call for a "Peace" Conference

Posted by Princess Eva Angelica at 7:05 AM 0 comments
Pharma Social Media Crips vs. Legal/Regulatory Bloods: Call for a "Peace" Conference
After a short vacation in the Blue Ridge Mountains of Shenandoah National Park ( see my photos on Flickr here ), I was feeling disconnected ...
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Wednesday, October 21, 2009

Snowy Skyland Resort

Posted by Princess Eva Angelica at 3:44 AM 0 comments
Snowy Skyland Resort
Click Here for More Images Originally uploaded by John Mack I spent the last few days in Washington, DC and on Skyline Drive in the Shenando...
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Sunday, October 18, 2009

I Will Present Survey Results at November FDA Hearing

Posted by Princess Eva Angelica at 6:01 AM 0 comments
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I just received confirmation from Jean-Ah Kang, Special Assistant to Tom Abrams at DDMAC in charge of Web 2.0 policy development, that I wil...
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Thursday, October 15, 2009

No Schering-Plough Ice Cream for You, MA VT MN Doctors!

Posted by Princess Eva Angelica at 5:16 AM 0 comments
No Schering-Plough Ice Cream for You, MA VT MN Doctors!
The pharmaceutical industry doesn't like "sunshine" laws passed in some states that either forbid or put limits on gifts to ph...
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Wednesday, October 14, 2009

Boehringer's Branded Tweet Violates FDA Regulations Just Like Those 14 Paid Search Ads Did

Posted by Princess Eva Angelica at 5:08 AM 0 comments
Boehringer's Branded Tweet Violates FDA Regulations Just Like Those 14 Paid Search Ads Did
Today marks another first for pharma's foray into the murky world of social media marketing. Boehringer-Ingelheim (BI), the German pharm...
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Tuesday, October 13, 2009

Upcoming Membership Marketing Benchmarking Presentations

Posted by Princess Eva Angelica at 12:21 PM 0 comments
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For readers who are located in the Washington DC metro area, I wanted to let you know that I will be doing three separate presentations on o...
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CEI's Critique of FDA's Paid Search Stance Should be Titled "The Little (Search) Engine that Could"

Posted by Princess Eva Angelica at 5:15 AM 0 comments
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"Hey, John. This is America, after all, and everyone is entitled to their opinion—even you!," said Arnie Friede, co-author the Co...
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Saturday, October 10, 2009

Are There Special Cases for Correcting Misinformation on Social Media Sites?

Posted by Princess Eva Angelica at 6:37 AM 0 comments
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In preparation for FDA's public hearing on the Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet a...
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Friday, October 9, 2009

How Should Pharma Companies Submit Social Media Content for FDA Approval?

Posted by Princess Eva Angelica at 12:59 PM 0 comments
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In preparation for FDA's public hearing on the Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet a...
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Should Pharma Companies Correct Drug Misinformation Posted on 3rd-Party Social Media Sites?

Posted by Princess Eva Angelica at 11:16 AM 0 comments
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In preparation for FDA's public hearing on the Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet a...
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Thursday, October 8, 2009

Is FDA's Sponsored Search Advertising Policy Increasing Consumer Risk?

Posted by Princess Eva Angelica at 2:29 PM 0 comments
Is FDA's Sponsored Search Advertising Policy Increasing Consumer Risk?
A new Competitive Enterprise Institute (CEI) analysis cautions that FDA’s current policy restricting use of Internet sponsored links could h...
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Pharma Companies Should Have Public Social Media Disclosure Policies, Survey Results Show

Posted by Princess Eva Angelica at 9:41 AM 0 comments
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In preparation for FDA's public hearing on the Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet a...
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Regulatory Solutions to Overcoming Space Limitations in Pharma Social Media Communications

Posted by Princess Eva Angelica at 4:24 AM 0 comments
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In preparation for FDA's public hearing on the Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet a...
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Wednesday, October 7, 2009

Does Social Media Have an Impact on Public Health? FDA Wants to Know.

Posted by Princess Eva Angelica at 5:18 AM 0 comments
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In preparation for FDA's public hearing on the Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet a...
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Tuesday, October 6, 2009

The Growth of Loyalty Membership Programs

Posted by Princess Eva Angelica at 12:51 PM 0 comments
The Growth of Loyalty Membership Programs
The other day, I received a question from one of the readers of this blog about the number of members in loyalty programs. I was able to acc...
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Pharma Prefers "1-Click Rule" for Presenting Fair Balance in Social Media & Other Internet-based Rx Ads

Posted by Princess Eva Angelica at 4:19 AM 0 comments
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In preparation for FDA's public hearing on the Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet a...
0 comments

Monday, October 5, 2009

3rd Party Dissemination of Altered Rx Drug Information on Social Media Sites. Survey says...

Posted by Princess Eva Angelica at 4:09 AM 0 comments
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In preparation for FDA's public hearing on the Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet a...
0 comments

Sunday, October 4, 2009

Should FDA Regulation Depend on Specific Media or Audiences? Survey says...

Posted by Princess Eva Angelica at 7:24 AM 0 comments
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In preparation for FDA's public hearing on the Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet a...
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When Are Third-Party Online Discussions Not Independent of Pharma Influence? Survey says...

Posted by Princess Eva Angelica at 5:14 AM 0 comments
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In preparation for FDA's public hearing on the Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet a...
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