Wednesday, November 25, 2009

Happy Thanksgiving!

Posted by Princess Eva Angelica at 7:08 AM 0 comments
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The other day I came across this old Puritan prayer and I thought it would be appropriate to share for Thanksgiving. It is titled, A Purita...
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Monday, November 23, 2009

Did State Medicaid Programs Finance Plavix Direct-to-Consumer Advertising?

Posted by Princess Eva Angelica at 1:00 PM 0 comments
Did State Medicaid Programs Finance Plavix Direct-to-Consumer Advertising?
When the November 15, 2009, AARP Rx Watchdog Report revealed that manufacturer prices for widely used brand name drugs have climbed dramatic...
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Sunday, November 22, 2009

FDA Intern & the Next Steps Toward Pharma Social Media Salvation!

Posted by Princess Eva Angelica at 9:32 AM 0 comments
FDA Intern & the Next Steps Toward Pharma Social Media Salvation!
Now that the big FDA public hearing is over, many people are asking "What's the next steps?" If you are like me, you expect FD...
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Friday, November 20, 2009

Continue Efforts to Reinstate Former Members

Posted by Princess Eva Angelica at 1:47 PM 0 comments
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The other day, I was presenting some of the membership research and one of the audience members expressed shock that our data suggested not ...
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Thursday, November 19, 2009

Is Google the New FDA?

Posted by Princess Eva Angelica at 5:15 AM 0 comments
Is Google the New FDA?
At the recent FDA public hearing, Google presented its "ideas" for standard paid search ads for Rx products. The following, for ex...
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Tuesday, November 17, 2009

Women May Achieve 0.2 More "Satisfying Sexual Events" Per Week with BI's New "Desire Pill"!

Posted by Princess Eva Angelica at 5:51 AM 0 comments
Women May Achieve 0.2 More "Satisfying Sexual Events" Per Week with BI's New "Desire Pill"!
Stop the presses! I mean literally stop press coverage of a new drug under development by the family-owned drug company Boehringer Ingelheim...
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Saturday, November 14, 2009

FDA Social Media Guidelines Best Done in Baby Steps

Posted by Princess Eva Angelica at 6:42 AM 0 comments
FDA Social Media Guidelines Best Done in Baby Steps
In his closing remarks at yesterday's public hearing on FDA regulation of social media, Tom Abrams, Director of FDA's Division of Dr...
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Friday, November 13, 2009

FDA Social Media Hearing Day 1: My Key Takeaways

Posted by Princess Eva Angelica at 4:10 AM 0 comments
FDA Social Media Hearing Day 1: My Key Takeaways
In my presentation before the FDA at yesterday's public hearing, I made some specific suggestions, including the use of an FDA-designate...
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Thursday, November 12, 2009

Structuring Your Organization around the Value You Deliver

Posted by Princess Eva Angelica at 7:24 AM 0 comments
Structuring Your Organization around the Value You Deliver
For many organizations the end of the year is a time to look and see if your strategies, tactics, and structure line up with your vision. On...
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Wednesday, November 11, 2009

Calculating Membership Lifetime Value

Posted by Princess Eva Angelica at 11:04 AM 0 comments
Calculating Membership Lifetime Value
It is nice to see that some things do not change – like math. I came across an article I had read many years ago that was originally writte...
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I'm Off to FDA Hearing: Here's What I Plan to Show (PPTs) and Tell (Transcripts)

Posted by Princess Eva Angelica at 7:58 AM 0 comments
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I am scheduled to make two presentations at the November 12 - 13 FDA public hearing on the use of social media for Rx (and device) promotion...
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Tuesday, November 10, 2009

FDA Panelists at the Upcoming Social Media Public Hearing

Posted by Princess Eva Angelica at 4:16 AM 0 comments
FDA Panelists at the Upcoming Social Media Public Hearing
Only the following 13 FDA panel members will be able to ask questions during this week's public hearing on the use of social media by th...
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Monday, November 9, 2009

PhRMA Proposes FDA-Approved Use of Universal Safety Symbol for Branded Tweets & SE Ads

Posted by Princess Eva Angelica at 10:17 AM 0 comments
PhRMA Proposes FDA-Approved Use of Universal Safety Symbol for Branded Tweets & SE Ads
In a telephone news briefing, PhRMA proposed an "FDA-Approved Use of Universal Safety Symbol" that could be used in branded/sponso...
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Thursday, November 5, 2009

FDA Public Hearing: Not Deja Vu All Over Again?

Posted by Princess Eva Angelica at 12:57 PM 0 comments
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At eyeforpharma's eCommunication & Online Marketing Summit, the audience had a lot of questions about the upcoming FDA public heari...
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My FDA Social Media Hearing Presentations

Posted by Princess Eva Angelica at 5:39 AM 0 comments
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As you no doubt know, FDA is hosting a public hearing on pharma's use of social media for Rx drug (and device) promotion next week ( see...
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