Sunday, January 31, 2010

A Pharma "Social Media Working Group" Submits Comments to FDA

Posted by Princess Eva Angelica at 11:57 AM 0 comments
A Pharma "Social Media Working Group" Submits Comments to FDA
A group called the "Social Media Working Group" (SMWG) comprised of representatives from Amgen, AstraZeneca, Bristol-Myers Squibb,...
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Friday, January 29, 2010

The Pathway to being a Remarkable Association

Posted by Princess Eva Angelica at 10:48 AM 0 comments
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Next week, I have the opportunity to do a presentation taking a look at the future of associations. I will start the talk by reviewing the p...
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The New KOL: Your Local Community Doctor

Posted by Princess Eva Angelica at 7:00 AM 0 comments
The New KOL: Your Local Community Doctor
Matthew Herper, contributor to Forbe's The Science of Business blog, suggests that an "unintended consequence" of regulating f...
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Wednesday, January 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment

Posted by Princess Eva Angelica at 12:53 PM 0 comments
Unleash the Power of Market Testing in Your Membership Recruitment
Claude C. Hopkins is acknowledged as the great grandfather of direct marketing. In 1923, Hopkins wrote Scientific Advertising in which he d...
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Why Does GSK Prefer New York Physicians & Will Governor Patterson Ruin It for Them?

Posted by Princess Eva Angelica at 5:07 AM 0 comments
Why Does GSK Prefer New York Physicians & Will Governor Patterson Ruin It for Them?
In the January issue of Pharma Marketing News , which will be published today, one article focuses on payments made to physicians by Merck, ...
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Tuesday, January 26, 2010

J&J, BTW, IS Donating to Haiti Relief But Won't Say How Much

Posted by Princess Eva Angelica at 4:33 AM 0 comments
J&J, BTW, IS Donating to Haiti Relief But Won't Say How Much
I've been keeping a tally of the donations that the drug industry is making to the Haiti earthquake relief effort. So far, the total of ...
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Monday, January 25, 2010

Seroquel XR Print Ad Imitates Art, But That's Not the Real Problem

Posted by Princess Eva Angelica at 6:39 AM 0 comments
Seroquel XR Print Ad Imitates Art, But That's Not the Real Problem
There's a bit of brouhaha in the Twitterverse about a recent Seroquel XR print ad that imitates the art of Chinese artist Liu Bolin (see...
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Thursday, January 21, 2010

Drug Industry Innovation: GSK's LOVAZA Vs. OTC Omega-3 Fatty Acid Supplements

Posted by Princess Eva Angelica at 6:29 AM 0 comments
Drug Industry Innovation: GSK's LOVAZA Vs. OTC Omega-3 Fatty Acid Supplements
The pharmaceutical industry is often criticized for developing new Rx drugs having little value over current medications. Such drugs are cal...
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Wednesday, January 20, 2010

Pfizer Donates Animal Health Products to Haiti

Posted by Princess Eva Angelica at 4:27 AM 0 comments
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"Pharma Digs Deep for Haiti Relief" proclaims this Pharmiweb.com headline . Not deep enough according to my accounting! As you may...
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Tuesday, January 19, 2010

Membership Marketing: The Best Opportunity for Associations to Thrive and Succeed

Posted by Princess Eva Angelica at 8:32 AM 0 comments
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Last year, I wrote an article for the Avectra Academy newsletter . Just now, in response to some social media dialogue comparing association...
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Monday, January 18, 2010

So Far, I Have Donated More to Haiti Relief Than Pharma (as % of Daily Income)

Posted by Princess Eva Angelica at 2:23 PM 0 comments
So Far, I Have Donated More to Haiti Relief Than Pharma (as % of Daily Income)
So far, global pharmaceutical companies have donated or pledged to donate about $9 million in cash and an additional $15 million or more wor...
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Social Media Vs. Social Responsibility: J&J Fails Crisis Management 101

Posted by Princess Eva Angelica at 6:43 AM 0 comments
Social Media Vs. Social Responsibility: J&J Fails Crisis Management 101
The New York Times reports that "Johnson & Johnson appeared to abandon its own template [ie, the gold standard in brand crisis man...
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Friday, January 15, 2010

If You Can't Beat the Regulators, Sic 'Em on You Competition!

Posted by Princess Eva Angelica at 8:42 AM 0 comments
If You Can't Beat the Regulators, Sic 'Em on You Competition!
In his latest post to DTC Perspectives Blog, Chairman Bob Ehrlich suggests that the Congress should regulate all health advertising and not ...
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Thursday, January 14, 2010

Why is GSK Making a New Movie About Obesity? Hint: It Doesn't Like the Old One!

Posted by Princess Eva Angelica at 5:58 AM 0 comments
Why is GSK Making a New Movie About Obesity? Hint: It Doesn't Like the Old One!
By now you probably have read about GSK's announcement that it will finance a NEW “hard-hitting” documentary about eating (see " Al...
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Wednesday, January 13, 2010

2009 in Images from Pharma Marketing Blog

Posted by Princess Eva Angelica at 7:10 PM 0 comments
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What better way to look back on the state of pharmaceutical marketing in 2009 than through the best cartoons, data charts, and other images ...
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Creative Pharma Packaging Design: Where Is It Needed?

Posted by Princess Eva Angelica at 7:57 AM 0 comments
Creative Pharma Packaging Design: Where Is It Needed?
Guy Mastrion ( @gmastrion ) over at Pixels & Pills Blog took offense when a colleague "bemoaned the conservative design of most Pha...
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Tuesday, January 12, 2010

If Social Media for Pharma is like Space Exploration, How Far Will It Go and How Long Will It Take?

Posted by Princess Eva Angelica at 7:25 AM 0 comments
If Social Media for Pharma is like Space Exploration, How Far Will It Go and How Long Will It Take?
My Twitter pal Jonathan Richman ( @jonmrich ) just tweeted this: "Social media for pharma is like space exploration is today: you can&#...
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Monday, January 11, 2010

Pharma Marketing vs. Healthcare Communication

Posted by Princess Eva Angelica at 7:50 AM 0 comments
Pharma Marketing vs. Healthcare Communication
I was interviewed by phone this weekend about the reputations of global pharmaceutical companies. The interview was sponsored by a company t...
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Friday, January 8, 2010

Do Social Media Apps Improve Health Care?

Posted by Princess Eva Angelica at 6:02 AM 0 comments
Do Social Media Apps Improve Health Care?
Sometimes evangelists get carried away. That may be stating the obvious, obviously. But often we do not realize this when we listen to evang...
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Thursday, January 7, 2010

GSK: Please Invite Me to the Sundance Panel & Screening of Your New Alli Inspired Documentary Film

Posted by Princess Eva Angelica at 10:06 AM 0 comments
GSK: Please Invite Me to the Sundance Panel & Screening of Your New Alli Inspired Documentary Film
According to the New York Times , "GlaxoSmithKline is getting into the movie business, pursuing an unusual and most likely controversia...
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Japanese Cloth Company Trumps Merck & Pfizer in New Drug Approvals

Posted by Princess Eva Angelica at 5:02 AM 0 comments
Japanese Cloth Company Trumps Merck & Pfizer in New Drug Approvals
With regard to new drug approvals in 2009, "Pfizer and Merck were among the big names that struck out for the year," says Peter La...
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Wednesday, January 6, 2010

A Common Goal of Research and Marketing: Fool the Doctor

Posted by Princess Eva Angelica at 10:23 AM 0 comments
A Common Goal of Research and Marketing: Fool the Doctor
I once believed that pharmaceutical research (part of R&D) was the "bright" side of the pharmaceutical industry and that marke...
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Marketing's Right Message to Right Person at Right Time Mantra

Posted by Princess Eva Angelica at 8:19 AM 0 comments
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How many times have you heard the phrase "Deliver the RIGHT message to the RIGHT physician/patient/whatever at the RIGHT time!"? T...
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Tuesday, January 5, 2010

Filling the Social Media Void: Shout or Be Shouted At!

Posted by Princess Eva Angelica at 4:29 AM 0 comments
Filling the Social Media Void: Shout or Be Shouted At!
Yesterday I posted a critique of Bayer's use of YouTube to present the video "A Discussion of Oral Conception Using YAZ: Risks and ...
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Monday, January 4, 2010

Hire Me to Speak to Your People. Cheap!

Posted by Princess Eva Angelica at 10:04 AM 0 comments
Hire Me to Speak to Your People. Cheap!
Over the past several years, I have quietly worked with a few pharmaceutical companies to give them advice. Usually, I have been asked to ma...
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The Trouble with YouTube: YAZ Case Study

Posted by Princess Eva Angelica at 8:35 AM 0 comments
The Trouble with YouTube: YAZ Case Study
Pharma marketers are being urged to use social media to reach their audience. High up on the list of recommended social media sites is YouTu...
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