Friday, February 26, 2010

Pfizer's Bait and Switch Facebook Pfan Strategy

Posted by Princess Eva Angelica at 6:30 AM 0 comments
Pfizer's Bait and Switch Facebook Pfan Strategy
Yesterday afternoon at approximately 3 PM ET, @pfizer_news posted this tweet: "Become a Fan of Pfizers official page on Facebook: http:...
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Thursday, February 25, 2010

If Drugs Were Like Automobiles

Posted by Princess Eva Angelica at 1:36 PM 0 comments
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According to an Institute for Safe Medication Practices report (see here ) more than 1000 reports of patient deaths were received by FDA for...
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Last Chance to Participate

Posted by Princess Eva Angelica at 8:58 AM 0 comments
Last Chance to Participate
We are closing the questionnaire for the 2010 Membership Marketing Benchmarking Survey . But before we do, I wanted to give you one last cha...
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Wednesday, February 24, 2010

Will FDA's SM Guidance Resemble Suggestions Made by Industry Group Back in October?

Posted by Princess Eva Angelica at 4:44 AM 0 comments
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Yesterday, during a Pharma Marketing Talk live podcast/interview , Cynthia Phillips, who is currently Senior Director of Regulatory Labelin...
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Tuesday, February 23, 2010

Geez, GSK! Find Another Source of "Balanced" Commentary

Posted by Princess Eva Angelica at 6:52 AM 0 comments
Geez, GSK! Find Another Source of "Balanced" Commentary
GSK continues to use its "More Than Medicine" blog to focus on Avandia, one of its medicines receiving a lot of attention recently...
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Monday, February 22, 2010

Steve Nissen to GSK (and FDA): "Put Patients First! It's Time to Pull Avandia from the Market."

Posted by Princess Eva Angelica at 6:23 AM 0 comments
Steve Nissen to GSK (and FDA): "Put Patients First! It's Time to Pull Avandia from the Market."
Internal FDA reports -- part of a fierce debate within the agency over what to do about GSK's Avandia -- obtained by the New York Times ...
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Saturday, February 20, 2010

"An Eye on Big Pharma": I am Feautured in NYIT Magazine Article

Posted by Princess Eva Angelica at 7:24 AM 0 comments
"An Eye on Big Pharma": I am Feautured in NYIT Magazine Article
  I received an MA degree in Communication Arts from the New York Institute of Technology in 1988. The school's PR person somehow got wi...
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Friday, February 19, 2010

Can Pharma Fill the HCP-to-Patient Social Media Vacuum?

Posted by Princess Eva Angelica at 6:21 AM 0 comments
Can Pharma Fill the HCP-to-Patient Social Media Vacuum?
In today's #hcsmeu ( Healthcare Social Media in Europe ) discussion via Twitter, I posed the question " Patient support via Twitter...
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Thursday, February 18, 2010

A Snarky Look at Sneaky Marketing Tactics Pharma Hasn't Avoided

Posted by Princess Eva Angelica at 6:19 AM 0 comments
A Snarky Look at Sneaky Marketing Tactics Pharma Hasn't Avoided
My friend Jonathan Richman ( @jonmrich ) often sees the pharma marketing glass half full, whereas I often see it half empty. It's just t...
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Wednesday, February 17, 2010

FDA Fan Club Launched on Facebook

Posted by Princess Eva Angelica at 9:57 AM 0 comments
FDA Fan Club Launched on Facebook
"Should FDA have a Facebook page?," asks Mark Senak on his EyeOnFDA blog . "It is only a matter of time before Facebook, or s...
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Monday, February 15, 2010

Allergan's "Eye-popping" Migraine Botox Study: Freedom of Expression or Off-Label Promo Tool?

Posted by Princess Eva Angelica at 1:00 PM 0 comments
Allergan's "Eye-popping" Migraine Botox Study: Freedom of Expression or Off-Label Promo Tool?
"A preliminary study suggests the same type of botulinum injection used for cosmetic purposes -- Botox -- may be associated with reduce...
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Friday, February 12, 2010

PhRMA (Intern) Finds Replacement for Billy Tauzin!

Posted by Princess Eva Angelica at 11:00 AM 0 comments
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"Billy Tauzin," reports the New York Times , "one of the highest paid lobbyists in Washington, is resigning as president of t...
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2010 Membership Marketing Benchmarking Survey: Please Participate

Posted by Princess Eva Angelica at 7:27 AM 0 comments
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We have just launched the questionnaire for the 2010 Membership Marketing Benchmarking Survey and I want to invite each of you who work for...
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Thursday, February 11, 2010

Few Comments Submitted to FDA Regarding Regulation of Internet

Posted by Princess Eva Angelica at 6:27 AM 0 comments
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Although the FDA opened a docket on September 21, 2009, for public comment on regulating pharmaceutical company drug promotion on the Intern...
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Wednesday, February 10, 2010

I'm Not the Only One to Suggest Corporate Donation to Haiti Relief is Lagging!

Posted by Princess Eva Angelica at 9:22 AM 0 comments
I'm Not the Only One to Suggest Corporate Donation to Haiti Relief is Lagging!
I have lamented the fact that, so far, pharmaceutical companies have donated to Haiti only about 14% what they gave to tsunami relief in 200...
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Waiting for Goduidance

Posted by Princess Eva Angelica at 8:27 AM 0 comments
Waiting for Goduidance
In ACT I of Samuel Beckett's play Waiting for Godot (rhymes with go) the character Estragon looks about and says to Vladimir, the other...
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Monday, February 8, 2010

FDA Blasts Lilly's PAH eCommunity Videos!

Posted by Princess Eva Angelica at 9:18 AM 0 comments
FDA Blasts Lilly's PAH eCommunity Videos!
In a Notice of Violation letter to Lilly ( see here ), FDA cited two videos supposedly submitted by patients who take ADCIRCA, Lilly's d...
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Hallelujah! The Recession is Over! Sales of "Lifestyle" Drugs Like Botox & Cialis On the Rebound.

Posted by Princess Eva Angelica at 7:15 AM 0 comments
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As reported over at minyanville.com (" Sign of the Times? Cosmetic Surgery Is Back "): According to a survey done by MEDACorp, pla...
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Friday, February 5, 2010

How to Calculate where your Membership is Headed

Posted by Princess Eva Angelica at 9:22 AM 0 comments
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Last month was really busy. I met with many organizations who are looking for help after a distressing 2009. And some of them do not realize...
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Danica Patrick: NASCAR Driver, Super Model, Superbowl Lingerie Ad Model, & COPD Spokesperson All Rolled Into one!

Posted by Princess Eva Angelica at 1:00 AM 0 comments
Danica Patrick: NASCAR Driver, Super Model, Superbowl Lingerie Ad Model, & COPD Spokesperson All Rolled Into one!
Lately, I and about 1000 other people who "follow" @boehringerus (Boehringer Ingelheim) on Twitter have been getting several messa...
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Thursday, February 4, 2010

Is your SEO Really Optimized?

Posted by Princess Eva Angelica at 2:13 PM 0 comments
Is your SEO Really Optimized?
Do you think that your Search Engine Optimization (SEO) is doing great? Well it may not be doing as well as it appears to you. I missed this...
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Did Cephalon Pay James Mcmillen $101,650 to Help Promote Actiq for Off-Label Use?

Posted by Princess Eva Angelica at 2:08 PM 0 comments
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In a recent post, I wondered why a doctor from Dillsberg, PA, a town with a total area of 0.8 square miles and only 2,063 people, would be t...
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FDA Warns Meda Pharmaceuticals that Astelin Isn't Approved as a Cure for House Cleaning!

Posted by Princess Eva Angelica at 11:48 AM 0 comments
FDA Warns Meda Pharmaceuticals that Astelin Isn't Approved as a Cure for House Cleaning!
DEPARTMENT OF HEALTH & HUMAN SERVICES Public Health Service Food and Drug Administration Silver Spring, MD 20993 TRANSMITTED BY FACSIMIL...
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Is M&A Frenzy Short-Circuiting Pharma R&D?

Posted by Princess Eva Angelica at 5:34 AM 0 comments
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Pfizer, "the world's premier biopharmaceutical R&D organization," plans to cut research spending by up to $3B reports this...
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Wednesday, February 3, 2010

Transparency Vs. Translucency in Reporting Physician Payments

Posted by Princess Eva Angelica at 5:28 AM 0 comments
Transparency Vs. Translucency in Reporting Physician Payments
"Transparency" is a word you often hear today. It's being used a lot in relation to Wall Street bonuses. It's also used by...
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Tuesday, February 2, 2010

Crowdsourcing Vs. Science

Posted by Princess Eva Angelica at 6:56 AM 0 comments
Crowdsourcing Vs. Science
I think the elevation of "crowdsourcing" as a legitimate indication for determining drug benefits or risks in the real world is a ...
0 comments

Groundhog Vs. Child Celebrities

Posted by Princess Eva Angelica at 5:39 AM 0 comments
Groundhog Vs. Child Celebrities
People for the Ethical Treatment of Animals (PETA) thinks it's time to replace Punxsutawney Phil, the groundhog, with a robot because &q...
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Monday, February 1, 2010

Osso Bucco, My Russian Brother-in-Law, and Quentin Tarantino

Posted by Princess Eva Angelica at 1:02 PM 0 comments
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This is just a shameless self-promotion of my skills as a cook. Be sure to catch the Tarantino reference:
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New Regulatory Wrinkle: Cosmetic Doctor Gets FDA Warning Letter! Who Snitched?

Posted by Princess Eva Angelica at 8:56 AM 0 comments
New Regulatory Wrinkle: Cosmetic Doctor Gets FDA Warning Letter! Who Snitched?
In what has been called a "first," the FDA "has cracked down on one of the most widely quoted cosmetic doctors, sending shudd...
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