Wednesday, March 31, 2010

Membership Marketing Response Rates by State

Posted by Princess Eva Angelica at 10:21 AM 0 comments
Membership Marketing Response Rates by State
It is fun to slice and dice data. So the other day, we decided to run response rates by state for one membership organization. Over a millio...
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Monday, March 29, 2010

Pharma's Friend: Social Media

Posted by Princess Eva Angelica at 7:57 AM 0 comments
Pharma's Friend: Social Media
With a friend like that, who needs enemies?!
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MicroBlogging About "Newsworthy" Events: Should Pharma Follow FDA's Lead?

Posted by Princess Eva Angelica at 5:00 AM 0 comments
MicroBlogging About "Newsworthy" Events: Should Pharma Follow FDA's Lead?
Many pharmaceutical corporate Twitter accounts are devoted to posting news about the company, including news about new research results rela...
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Saturday, March 27, 2010

What If, God Forbid, Sally Field Broke Her Leg?

Posted by Princess Eva Angelica at 6:57 AM 0 comments
What If, God Forbid, Sally Field Broke Her Leg?
[UPDATE: See " Bone-Loss Drugs Linked to Increased Risk of Thigh Fracture - FDA May Act "] As written in wikipedia, "Break a ...
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Friday, March 26, 2010

What's Your Social Media Implementation Plan?

Posted by Princess Eva Angelica at 7:25 AM 0 comments
What's Your Social Media Implementation Plan?
Last week I posted " Where's Your Social Media Crisis Management Plan ," which received some good responses from readers, incl...
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Thursday, March 25, 2010

Are Pharma Marketers Drug Pushers?

Posted by Princess Eva Angelica at 5:59 AM 0 comments
Are Pharma Marketers Drug Pushers?
"Critics may not like branded drugs pushed [my emphasis] directly to consumers but it is clear that it brings people in the doctor'...
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Wednesday, March 24, 2010

Is This Juvederm XC DTC Print Ad "Fair and Balanced?"

Posted by Princess Eva Angelica at 6:10 AM 0 comments
Is This Juvederm XC DTC Print Ad "Fair and Balanced?"
Take a look at the Juvederm XC ad, which I found in this week's New Yorker Magazine , which (coincidentally) includes an article about t...
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Tuesday, March 23, 2010

Six Membership Renewal Tips to Improve Efficiency and Effectiveness

Posted by Princess Eva Angelica at 1:40 PM 0 comments
Six Membership Renewal Tips to Improve Efficiency and Effectiveness
A number of you have requested the sample renewal form that I mentioned the other day. Since it looks like a lot of us are taking a close lo...
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A Little More Math and a Little Less Jingo Pharma Journalism Please

Posted by Princess Eva Angelica at 5:39 AM 0 comments
A Little More Math and a Little Less Jingo Pharma Journalism Please
Bnet journalist Jim Edwards cites the Seroquel professional ad shown on the left and suggests that it is implying that "If Calling Mom ...
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Monday, March 22, 2010

The Difference between a Membership Renewal and a Membership Invoice

Posted by Princess Eva Angelica at 11:30 AM 0 comments
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Sometimes I see the terms renewal notice and invoice used interchangeably in membership and circulation development. I thought that it might...
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What Has Sanofi-Aventis Learned from Its Facebook Experience?

Posted by Princess Eva Angelica at 4:48 AM 0 comments
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NOTE: This interview has been rescheduled for Tuesday, April 6, 2010 at 2:00 PM EDT. Dennis Urbaniak, VP U.S. Diabetes and former VP of Inno...
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Sunday, March 21, 2010

Consumer Advocates Step Up and Submit Comments to FDA Regarding Regulation of Social Media

Posted by Princess Eva Angelica at 7:55 AM 0 comments
Consumer Advocates Step Up and Submit Comments to FDA Regarding Regulation of Social Media
The deadline has come and gone for submitting comments to docket FDA-2009-N-0441 regarding "Promotion of FDA-Regulated Medical Products...
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Friday, March 19, 2010

According to Follower Wonk, I Have More Followers in Common with Pfizer Than Other "Experts"

Posted by Princess Eva Angelica at 12:28 PM 0 comments
According to Follower Wonk, I Have More Followers in Common with Pfizer Than Other "Experts"
This morning I learned about " Follower Wonk ," a neat Twitter application that creates Venn diagrams showing the overlap among fo...
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Where's Your Social Media Crisis Management Plan?

Posted by Princess Eva Angelica at 7:18 AM 0 comments
Where's Your Social Media Crisis Management Plan?
According to Chris Kenton of SmartMarketers.com's Inspire Blog , "Surprisingly few companies... have protocols in place to manage s...
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Thursday, March 18, 2010

Drug Companies Are Flocking to Facebook for Eyeballs, Not Conversation

Posted by Princess Eva Angelica at 12:02 PM 0 comments
Drug Companies Are Flocking to Facebook for Eyeballs, Not Conversation
More and more pharmaceutical companies are launching Facebook pages that promote their products. The latest is Allergan, which launched a ce...
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Johnson & Johnson Urges FDA to Be As Flexible As FTC in Its Regulation of Social Media, But...

Posted by Princess Eva Angelica at 7:12 AM 0 comments
Johnson & Johnson Urges FDA to Be As Flexible As FTC in Its Regulation of Social Media, But...
In comments to the FDA, Johnson & Johnson (JNJ) stated "Flexibility in regulatory approach is crucial in the evolving digital world...
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Wednesday, March 17, 2010

Novartis Proposes Use of Unique FDA-Approved Short URLs & Hashtags to Overcome Space Limitation Issues of Social Media

Posted by Princess Eva Angelica at 11:01 AM 0 comments
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Novartis submitted 6 pages of comments to Docket No. FDA‐2009‐N‐0441 regarding Promotion of FDA‐Regulated Medical Products Using the Interne...
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Should Sanofi-Aventis Submit an Adverse Event Report Based on "Disgruntled Patient's" Comments to VOICES FB Page?

Posted by Princess Eva Angelica at 7:19 AM 0 comments
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Sanofi-Aventis (S-A) submitted 14 pages of comments to Docket No. FDA‐2009‐N‐0441 regarding Promotion of FDA‐Regulated Medical Products Usin...
0 comments

Tuesday, March 16, 2010

Sanofi-Aventis Updates Facebook Site with Disclaimer, But Shirley Still Posting About Her Side Effects

Posted by Princess Eva Angelica at 11:53 AM 0 comments
Sanofi-Aventis Updates Facebook Site with Disclaimer, But Shirley Still Posting About Her Side Effects
Recently, Sanofi-Aventis has been having problems with its VOICES Facebook page (see " Disgruntled Patient Shuts Down sanofi-aventis Fa...
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Yahoo!'s Claim That Patients Are "Ambivalent" When It Comes to Side Effect Information in Search Ads Is BS!

Posted by Princess Eva Angelica at 10:30 AM 0 comments
Yahoo!'s Claim That Patients Are "Ambivalent" When It Comes to Side Effect Information in Search Ads Is BS!
Yahoo! submitted comments to Docket No. FDA‐2009‐N‐0441 regarding Promotion of FDA‐Regulated Medical Products Using the Internet and Social ...
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Use of Internet to Obtain Health Information Can Make You Depressed

Posted by Princess Eva Angelica at 4:25 AM 0 comments
Use of Internet to Obtain Health Information Can Make You Depressed
FDA is considering issuing new guidelines regarding regulation of pharmaceutical use of the Internet for promoting drugs. The drug industry ...
0 comments

Monday, March 15, 2010

Disgruntled Patient Shuts Down sanofi-aventis Facebook Page

Posted by Princess Eva Angelica at 5:40 AM 0 comments
Disgruntled Patient Shuts Down sanofi-aventis Facebook Page
"I actually think i did a very good job in closing down the FB page of Europes largest drugs company, something i am very proud of and ...
0 comments

Saturday, March 13, 2010

Social Media Intern is Here to Help Pharma Avoid Social Media Faux Pas!

Posted by Princess Eva Angelica at 3:11 AM 0 comments
Social Media Intern is Here to Help Pharma Avoid Social Media Faux Pas!
Regular readers of Pharma Marketing Blog are familiar with Emily Jameson, aka "FDA Intern" and "PhRMA Intern." Emily has...
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Friday, March 12, 2010

The Number One Mistake in Membership Marketing

Posted by Princess Eva Angelica at 1:14 PM 0 comments
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Perhaps the number one mistake in membership marketing is not conducting marketing tests in each promotion. By not testing, organizations s...
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Thursday, March 11, 2010

When Cutting the Budget is No Longer the Answer

Posted by Princess Eva Angelica at 12:50 PM 0 comments
When Cutting the Budget is No Longer the Answer
What a difference a year can make. On March 5, 2009 the Dow Jones hit a low of 6,594.44 and gloom abounded. Today the economy is still strug...
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Patient "Unadvocate" Lays Siege to sanofi-aventis VOICES Facebook Page. Where's S-A's Social Media VOICE?

Posted by Princess Eva Angelica at 6:01 AM 0 comments
Patient "Unadvocate" Lays Siege to sanofi-aventis VOICES Facebook Page. Where's S-A's Social Media VOICE?
Shirley Ledlie, aka "Ann Adams", "Julie Kahn", "Jasper Boon", and who-knows-how-many-more-phony-FB-aliases -- ...
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