Thursday, April 29, 2010

NAMI's Pharma Funders - Serial Off-label Promoter Astrazeneca Tops the List

Posted by Princess Eva Angelica at 5:59 AM 0 comments
NAMI's Pharma Funders - Serial Off-label Promoter Astrazeneca Tops the List
The National Alliance on Mental Illness (NAMI) until recently was reluctant to reveal the source of its funding. But thanks to Sen. Grassley...
0 comments

Wednesday, April 28, 2010

How NOT to Solicit Adverse Medical Event Reports

Posted by Princess Eva Angelica at 7:09 AM 0 comments
no image
My Twitter and real-life pal Fabio Gratton ( @skypen ) -- Co-founder & Chief Innovation Officer of Ignite Health -- sent out this tweet ...
0 comments

Tuesday, April 27, 2010

Comparing Growth Rates of Trade Associations to Individual Membership Associations

Posted by Princess Eva Angelica at 7:59 AM 0 comments
Comparing Growth Rates of Trade Associations to Individual Membership Associations
Trade associations have had a much tougher membership year than have individual membership associations. In our 2010 Membership Marketing Be...
0 comments

Wednesday, April 21, 2010

Social Media and the Future of Adverse Event Reporting

Posted by Princess Eva Angelica at 4:46 AM 0 comments
no image
I am speaking tomorrow at the World Drug Safety Congress in Washington, DC. The title of my presentation is "Social Media and the Futu...
0 comments

Pharma's ObamaCare Math: It All Adds Up, But...

Posted by Princess Eva Angelica at 4:38 AM 0 comments
no image
Drug companies are already claiming a loss of income due to costs related to the new U.S. health-care overhaul (aka, "ObamaCare")....
0 comments

Tuesday, April 20, 2010

A Tough Year for Membership Organizations

Posted by Princess Eva Angelica at 10:25 AM 0 comments
A Tough Year for Membership Organizations
When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals ...
0 comments

Pharma "Social Networks": Close But No Cigar Award

Posted by Princess Eva Angelica at 5:49 AM 0 comments
Pharma "Social Networks": Close But No Cigar Award
If you are a regular reader of Pharma Marketing Blog, you know that I generally do not like awards that are given to pharmaceutical marketer...
0 comments

Monday, April 19, 2010

Voltaren "Adherence Email" Gets FDA Warning Letter: Is It Justified?

Posted by Princess Eva Angelica at 5:59 AM 0 comments
no image
As of April 15, 2010, FDA's Division of Drug Marketing, Advertising and Communications (DDMAC) sent out 5 "notice of violation"...
0 comments

Wednesday, April 14, 2010

Pre-Screening, Post-Screening, or No Screening at All - What's the Best Moderation Practice for Pharma Social Media?

Posted by Princess Eva Angelica at 6:18 AM 0 comments
no image
As more and more pharmaceutical companies launch social networking platforms associated with their brands, some will allow users (consumers,...
0 comments

Tuesday, April 13, 2010

If Patients Know Best, then Patient Social Networks Can Help Capture and Report AEs

Posted by Princess Eva Angelica at 7:09 AM 0 comments
no image
A recent article published in the New York Times caught my attention. The article -- "In Reporting Symptoms, Don’t Patients Know Best?...
0 comments

Monday, April 12, 2010

New Omnaris TV Ad is Less Freudian, Still Amateurish

Posted by Princess Eva Angelica at 5:29 AM 0 comments
New Omnaris TV Ad is Less Freudian, Still Amateurish
There are plenty of negative comments on various Internet forums about the first generation of Omnaris TV commercials, which began to air la...
0 comments

Friday, April 9, 2010

The Correlation of Social Media Usage and Membership Growth

Posted by Princess Eva Angelica at 2:28 PM 0 comments
The Correlation of Social Media Usage and Membership Growth
As I dive into the data from our 2010 Membership Benchmarking Survey, I am discovering some very interesting outcomes. I will be sharing som...
0 comments

The Push and Pull of Membership Recruitment

Posted by Princess Eva Angelica at 9:56 AM 0 comments
The Push and Pull of Membership Recruitment
Marketers sometimes categorize products as either "push" or "pull." In a pull system the consumer requests the product a...
0 comments

The iPad as a Pharma Marketing Platform

Posted by Princess Eva Angelica at 7:06 AM 0 comments
The iPad as a Pharma Marketing Platform
"DTC marketers can't afford the luxury of waiting to see how many people purchase an iPad they have to start experimenting with app...
0 comments

Thursday, April 8, 2010

An Analysis of DDMAC Warning Letters Regarding Risk Information in Broadcast Drug Ads

Posted by Princess Eva Angelica at 8:02 AM 0 comments
no image
The FDA Amendments Act (FDAAA), which was signed into law in 2007, requires that the FDA issue new regulations regarding the presentation of...
0 comments

Tuesday, April 6, 2010

Pfizer Reveals (Almost) All Payments to Physicians

Posted by Princess Eva Angelica at 7:28 AM 0 comments
Pfizer Reveals (Almost) All Payments to Physicians
Pfizer recently published its list of physician payments it made during the last half of 2009 (Q3 and Q4). The list, which is presented on t...
0 comments

Thursday, April 1, 2010

WLF & Pfizer Ask Court to Block FDA Guidance on Social Media

Posted by Princess Eva Angelica at 1:40 AM 0 comments
no image
Yesterday, in a move that is sure to delay if not completely halt FDA efforts to issue guidance on the regulation of drug promotion on the I...
0 comments
 

Copyright © 2009 Marketing Plan - Pat Jancook Blogs | Design by [blogger merak dua]