Tuesday, April 27, 2010

Comparing Growth Rates of Trade Associations to Individual Membership Associations

Posted by Princess Eva Angelica at 7:59 AM
Trade associations have had a much tougher membership year than have individual membership associations.

In our 2010 Membership Marketing Benchmarking study, we asked respondents to identify their association by what membership structure they operated under: trade or organizational, individual, or both.

When we cross tabulated structure with our membership growth question, we found that 42 percent of individual membership associations had experienced membership growth in the past year, but only 25 percent of trade associations saw growth.

Here is a chart of the results.

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