Friday, May 28, 2010

Parallels Between BP and J&J

Posted by Princess Eva Angelica at 5:04 AM 0 comments
Parallels Between BP and J&J
In another life or in the Bizzaro World I might be a successful blogger about the oil industry, which has many parallels with the drug indus...
0 comments

Thursday, May 27, 2010

Nobody Knows You're a Fake Patient on the Internet!

Posted by Princess Eva Angelica at 5:18 AM 0 comments
Nobody Knows You're a Fake Patient on the Internet!
Last night I had the honor of hosting the #socpharm "Tweetchat" session, standing in for Eileen O'Brien (@ EileenObrien ; Sire...
0 comments

Wednesday, May 26, 2010

Social Media and Celebrities: A Winning Combination for Pharma Marketers

Posted by Princess Eva Angelica at 4:37 AM 0 comments
Social Media and Celebrities: A Winning Combination for Pharma Marketers
Attendees at yesterday's session of the Social Media for Pharma Conference were treated to two case studies that combined social media ...
0 comments

Tuesday, May 25, 2010

OMG! Do I Have ED or "Low T?" Or Both?! Pharma "Symptom Quizzes" Are NOT in the Best Interest of Patient Health!

Posted by Princess Eva Angelica at 5:32 AM 0 comments
OMG! Do I Have ED or "Low T?" Or Both?! Pharma "Symptom Quizzes" Are NOT in the Best Interest of Patient Health!
Just when I resigned myself to the fact that the odds of me having ED are better than 2 in 5 (40% of men over the age of 40 have ED claims L...
0 comments

Friday, May 21, 2010

The Growing Concern over Membership Value

Posted by Princess Eva Angelica at 2:45 PM 0 comments
The Growing Concern over Membership Value
“Are we delivering the value members want?” It is a common question that I hear from clients these days. Value seems to be the top issue on ...
0 comments

Data Mining in the Deep, Dark Social Networks of Patients. Word to Pharma: Caveat Emptor

Posted by Princess Eva Angelica at 4:52 AM 0 comments
Data Mining in the Deep, Dark Social Networks of Patients. Word to Pharma: Caveat Emptor
Yesterday, I posted the following tweet: PatientsLikeMe blocks "scraper." Is this a trend in SM? Pharma can't mine patient msg...
0 comments

Thursday, May 20, 2010

JNJ's CEO Weldon May Send Underling to Congress. The Aching Back Excuse

Posted by Princess Eva Angelica at 5:26 AM 0 comments
JNJ's CEO Weldon May Send Underling to Congress. The Aching Back Excuse
I just learned that Bill Weldon, JNJ's CEO, who was asked to testify at a May 27 hearing of the House Committee on Oversight and Governm...
0 comments

Wednesday, May 19, 2010

Will 250,000 Morbidly Obese People Sign Allergan's Petition to Congress?

Posted by Princess Eva Angelica at 5:28 AM 0 comments
Will 250,000 Morbidly Obese People Sign Allergan's Petition to Congress?
"Be heard!", says Allergan. "The voices of 250,000 can influence the dialogue on the obesity epidemic and help shape policies...
0 comments

Tuesday, May 18, 2010

Despite Its Social Media Expertise, J&J Fails to Use It Effectively to Communicate to Consumers

Posted by Princess Eva Angelica at 6:44 AM 0 comments
Despite Its Social Media Expertise, J&J Fails to Use It Effectively to Communicate to Consumers
Johnson & Johnson's (JNJ's) has earned accolades from industry pundits for its social media expertise (see Dosie Awards , for ex...
0 comments

Monday, May 17, 2010

Here’s How to Engage Your Members

Posted by Princess Eva Angelica at 2:43 PM 0 comments
Here’s How to Engage Your Members
Much effort in membership engagement and retention is focused on informing members of all the great things an association does. But the rese...
0 comments

Equation Proves that Broadcast DTCA Only a Minor Contributor to Growth in Rx Drug Expenditures

Posted by Princess Eva Angelica at 11:30 AM 0 comments
Equation Proves that Broadcast DTCA Only a Minor Contributor to Growth in Rx Drug Expenditures
In an equation that Einstein would be proud of, researchers at the National Bureau of Economic Research (NBER) supported by a grant from the...
0 comments

Thursday, May 13, 2010

Should Google Allow Pharma an Exception to Its Ban on Redirect URLs? (UPDATED)

Posted by Princess Eva Angelica at 5:44 AM 0 comments
no image
Back in April 2009, I suggested that FDA might go after pharma marketers for using paid search redirects in Google Adwords (see " The N...
0 comments

Thursday, May 6, 2010

Will FDA Cite this Vyvanse Web Image as Off-Label Promotion?

Posted by Princess Eva Angelica at 5:25 AM 0 comments
Will FDA Cite this Vyvanse Web Image as Off-Label Promotion?
If an image is worth a thousand words, then this image found on the Vyvanse Web site home page is shouting off-label promotion. Is it a coin...
0 comments

Pharma Marketing Meets Social Media: Can the Two Co-Habitate?

Posted by Princess Eva Angelica at 4:31 AM 0 comments
no image
I am taking a short vacation in Miami and will be chairing the Pharmaceutical Marketing Innovation Summit , May 10 - 12, 2010 at the Doral G...
0 comments

Wednesday, May 5, 2010

Trouble in the House that McNeil Built: Why Drug Company Silos are Useful

Posted by Princess Eva Angelica at 7:37 AM 0 comments
Trouble in the House that McNeil Built: Why Drug Company Silos are Useful
Marc Monseau, head of corporate communications at Johnson & Johnson (J&J or JNJ) and contributor to the JNJBTW Blog, often says that...
0 comments

Tuesday, May 4, 2010

What Strategy Leads to Membership Growth?

Posted by Princess Eva Angelica at 7:48 AM 0 comments
What Strategy Leads to Membership Growth?
In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. We offered thre...
0 comments

Is Your Brand a Digital Genius or a Feeble-Minded Idiot?

Posted by Princess Eva Angelica at 4:37 AM 0 comments
Is Your Brand a Digital Genius or a Feeble-Minded Idiot?
When it comes to digital IQ, some brands are geniuses and some are feeble-minded idiots, according to the "L2 Digital IQ Index" fo...
0 comments

Monday, May 3, 2010

Membership Dues Pricing and Value

Posted by Princess Eva Angelica at 11:14 AM 0 comments
no image
The last few months, I have received a number of questions related to dues increases and pricing issues for membership. If this is a topic o...
0 comments
 

Copyright © 2009 Marketing Plan - Pat Jancook Blogs | Design by [blogger merak dua]