Thursday, June 24, 2010

Survey That Rewarded NYC Physicians with $100 Gift Card Concludes Physicians View Pharma Gifts Positively. Duhhh!

Posted by Princess Eva Angelica at 11:14 AM 0 comments
Survey That Rewarded NYC Physicians with $100 Gift Card Concludes Physicians View Pharma Gifts Positively. Duhhh!
I don't know whether to laugh or cry about all the brouhaha regarding results of a survey of NYC physicians just reported in Archives of...
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Wednesday, June 23, 2010

Should J&J's CEO Weldon Take His Medicine Like a Man and Appear Before Congress as Requested?

Posted by Princess Eva Angelica at 8:24 AM 0 comments
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Johnson & Johnson CEO William Weldon was asked yesterday to appear before the House Committee on Oversight and Government Reform for a s...
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Finally, A Google Drug Search Ad Format That Has All FDA Could Want... But Pharma Can't Use It!

Posted by Princess Eva Angelica at 4:37 AM 0 comments
Finally, A Google Drug Search Ad Format That Has All FDA Could Want... But Pharma Can't Use It!
Google just launched a NEW Rx drug ad format that includes everything FDA requires that a drug company include in its direct-to-consumer adv...
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Tuesday, June 22, 2010

Humana's iPhone/iPad "Games for Health": Would You Pay $2.99 to Play?

Posted by Princess Eva Angelica at 6:18 AM 0 comments
Humana's iPhone/iPad "Games for Health": Would You Pay $2.99 to Play?
My Twitter pal @skypen (aka Fabio Gratton) keeps me up to date regarding innovative health apps and games developed by pharmaceutical and o...
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Monday, June 21, 2010

"You Never Had Coffee Like This Before!": FDA Wants to Keep It That Way

Posted by Princess Eva Angelica at 6:59 AM 0 comments
"You Never Had Coffee Like This Before!": FDA Wants to Keep It That Way
FDA is warning consumers not to use "Magic Power Coffee," an instant coffee product marketed as a dietary supplement for sexual en...
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Friday, June 18, 2010

I Predicted It: Social Media Guidance Likely To Be Split Into Multiple Documents

Posted by Princess Eva Angelica at 12:35 PM 0 comments
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"What had been envisioned as a massive, all-encompassing guidance on Internet promotion is being retooled as multiple guidances to addr...
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Sex, Pharmaceuticals, and Selling Sickness: I'm Looking Forward to a Great Time In Amsterdam!

Posted by Princess Eva Angelica at 11:44 AM 0 comments
Sex, Pharmaceuticals, and Selling Sickness: I'm Looking Forward to a Great Time In Amsterdam!
This October I will be in Amsterdam enjoying the sights and pleasures that city has to offer. But I am not planning to buy sex or to smoke p...
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Thursday, June 17, 2010

Four Reasons Why Thriving Membership Organizations Stop Growing

Posted by Princess Eva Angelica at 12:07 PM 0 comments
Four Reasons Why Thriving Membership Organizations Stop Growing
This is by no means and exhaustive list, but I have come up with a list of what seem like the four major reasons why a healthy organization ...
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FDA Sucker Punches Sepracor with Warning Letter After the Match Is Over!

Posted by Princess Eva Angelica at 11:07 AM 0 comments
FDA Sucker Punches Sepracor with Warning Letter After the Match Is Over!
On June 9, 2010, Carrie Newcomer, Regulatory Review Officer in FDA's Division of Drug Marketing, Advertising and Communications (DDMAC),...
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Are Docs Being Banished from Pharma's Garden of Eden?

Posted by Princess Eva Angelica at 5:05 AM 0 comments
Are Docs Being Banished from Pharma's Garden of Eden?
"It is a breathtaking sweep to squash something that is really important to us, the science going on in the private sector," said ...
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The Kölner Dom, Wise Men Relics, and Pharma Social Media

Posted by Princess Eva Angelica at 4:02 AM 0 comments
The Kölner Dom, Wise Men Relics, and Pharma Social Media
The Cologne Cathedral (German: Kölner Dom) is a Roman Catholic cathedral in Cologne, Germany. It took over 600 years to complete the constru...
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Wednesday, June 16, 2010

Can You Read This "Fair Balance" on Race With Insulin Twitter Page, or Is It Just Me Having Problems?

Posted by Princess Eva Angelica at 7:59 AM 0 comments
Can You Read This "Fair Balance" on Race With Insulin Twitter Page, or Is It Just Me Having Problems?
The "Race with Insulin" branded Twitter account is old news (listen to this podcast " Novo Nordisk's Race With Insulin Ca...
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Aged Female "Ka-Boomers" Shun Social Media, Favor Email

Posted by Princess Eva Angelica at 5:37 AM 0 comments
Aged Female "Ka-Boomers" Shun Social Media, Favor Email
A recent "She Says" survey, conducted by Pink Tank, a division of GSW Worldwide specializing in women and health, and Meredith Res...
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Tuesday, June 15, 2010

Is Pharma Blocking or Supporting iPad Use by Sales Reps?

Posted by Princess Eva Angelica at 12:07 PM 0 comments
Is Pharma Blocking or Supporting iPad Use by Sales Reps?
"Has anyone had any luck getting the iPad to connect to J&J email system," asks an anonymous sales rep on the J&J IT boa...
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DTC Marketing Mix: Radio & Outdoor Ad Spend Soars, Internet Not So Much.

Posted by Princess Eva Angelica at 5:12 AM 0 comments
DTC Marketing Mix: Radio & Outdoor Ad Spend Soars, Internet Not So Much.
As reported by Nielsen Monitor Plus and reported in the June, 2010, issue of DTC Perspectives, direct-to-consumer (DTC) advertising spend by...
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Monday, June 14, 2010

Take Your Medicine, Win the Lottery! Void Where Prohibited.

Posted by Princess Eva Angelica at 5:11 AM 0 comments
Take Your Medicine, Win the Lottery! Void Where Prohibited.
New England Healthcare Institute (NEHI), a nonprofit research organization with ties to the pharmaceutical industry, health insurers and aca...
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Thursday, June 10, 2010

Ten Top Tips from the Membership Marketing Benchmarking Report

Posted by Princess Eva Angelica at 1:13 PM 0 comments
Ten Top Tips from the Membership Marketing Benchmarking Report
One of the most enjoyable projects that I work on each year is the Membership Marketing Benchmarking Report. As I have noted on this blog, I...
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Monday, June 7, 2010

How Much Does Pharma Spend on ePromtion? The Mystery Continues - UPDATE

Posted by Princess Eva Angelica at 6:17 AM 0 comments
How Much Does Pharma Spend on ePromtion? The Mystery Continues - UPDATE
Depending upon what publication reports the data, the TOP 12 pharma companies either spent $287.60 or $168.12 million on "ePromotion&qu...
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Friday, June 4, 2010

Kellogg Engages in Serial Advertising Misbehavior

Posted by Princess Eva Angelica at 4:44 AM 0 comments
Kellogg Engages in Serial Advertising Misbehavior
"Leading cereal maker Kellogg Company has agreed to new advertising restrictions to resolve a Federal Trade Commission (FTC) investigat...
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Tuesday, June 1, 2010

ASAE 2010 Marketing & Membership Conference

Posted by Princess Eva Angelica at 12:13 PM 0 comments
ASAE 2010 Marketing & Membership Conference
If you are planning on attending this year’s Marketing and Membership Conference, I would enjoy meeting you. My company, Marketing General, ...
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