Thursday, July 29, 2010

Who Are The Pharma Social Media "Wright Brothers (Sisters)"?

Posted by Princess Eva Angelica at 11:05 AM 0 comments
Who Are The Pharma Social Media "Wright Brothers (Sisters)"?
I just received an email from MM&M announcing that the Finalists for its 2010 Awards have been chosen. When I clicked on the link in the...
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Tuesday, July 27, 2010

How DO You Pronounce "Boehringer Ingelheim"?

Posted by Princess Eva Angelica at 8:42 AM 0 comments
How DO You Pronounce "Boehringer Ingelheim"?
Yesterday, while at ExL's 6th Annual Public Relations & Communications Summit , I discovered that I was NOT the only person who had ...
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Networking and Career Guidance

Posted by Princess Eva Angelica at 7:48 AM 0 comments
Networking and Career Guidance
In addition to his work with me at Marketing General, Inc . my colleague, Vinay Kumar, also spends much of his time as a career coach. I wan...
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Using Social Media in a Crisis: Distribute a Product Safety Widget Is One Idea

Posted by Princess Eva Angelica at 5:48 AM 0 comments
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The "Social Media During a Crisis" roundtable discussion lead by Deborah Sittig ( @GreenRoomMedia ), Partner at Green Room Public ...
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Media Blackout Imposed by Media People!

Posted by Princess Eva Angelica at 4:33 AM 0 comments
Media Blackout Imposed by Media People!
I spent yesterday at Pfizer headquarters in NYC attending and speaking at ExL Pharma's 6th Annual Public Relations & Communications ...
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Monday, July 26, 2010

Professional "Hired Gun" Pharma Tweeters. Is It a Good Idea?

Posted by Princess Eva Angelica at 4:51 AM 0 comments
Professional "Hired Gun" Pharma Tweeters. Is It a Good Idea?
Pixels & Pills Blog's recent post, " Pharma Jobs of the Future: Professional Tweeters ", got me thinking of a way to suppl...
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Sunday, July 25, 2010

Summer Reading

Posted by Princess Eva Angelica at 12:43 PM 0 comments
Summer Reading
This summer I decided to try and read something more enduring than the latest marketing or business book. So when I received the book, The ...
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Friday, July 23, 2010

On Being Voted Off the Social Media Island

Posted by Princess Eva Angelica at 5:27 AM 0 comments
On Being Voted Off the Social Media Island
Here's a bit of irony. Today, I was virtually "voted off" the social media (Twitter) island of #hcsmeu by @FarmerFunster for ...
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Thursday, July 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment

Posted by Princess Eva Angelica at 2:18 PM 0 comments
Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment
One of the benefits of publishing research is that people read it and provide feedback. Your ideas plus my ideas equals better insight. One ...
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Is This the Fate of Pharma Social Media Pioneers?

Posted by Princess Eva Angelica at 6:43 AM 0 comments
Is This the Fate of Pharma Social Media Pioneers?
Recently, I announced the Pharmaguy Social Media Pioneer Award , which recognizes excellence in social media marketing leadership (see annou...
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Pharmaguy's Social Media Pioneer Award

Posted by Princess Eva Angelica at 3:51 AM 0 comments
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Awarding Excellence in Social Media Marketing Leadership Sponsored by ExL Pharma and the 4th Annual Digital Pharma East Conference If you a...
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Tuesday, July 20, 2010

Will Janssen-Cilag's ADHD YouTube Video Go Viral and Win an Award?

Posted by Princess Eva Angelica at 5:17 AM 0 comments
Will Janssen-Cilag's ADHD YouTube Video Go Viral and Win an Award?
I, and others, have often criticized pharms's forays into social media as being "inauthentic" because no real dialogue is allo...
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Thursday, July 15, 2010

Actos Launches DTC Attack on Avandia

Posted by Princess Eva Angelica at 1:14 PM 0 comments
Actos Launches DTC Attack on Avandia
Ha! Takeda's sneak attack: Launches Actos DTC campaign today, a day that will live in infamy!  Read the story here .
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GSK Kills the FDA Beast! Avandia Lives Another Day. Stay Tuned for DTC.

Posted by Princess Eva Angelica at 5:08 AM 0 comments
GSK Kills the FDA Beast! Avandia Lives Another Day. Stay Tuned for DTC.
It seems that the 14 million pages of documents that GSK submitted to the FDA in defense of Avandia has had the intended effect: overwhelmin...
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Tuesday, July 13, 2010

GSK's Coverup of Avandia's Heart Risk Data: Is This How the Entire Industry Views Its Repsonsibility to Patients?

Posted by Princess Eva Angelica at 6:16 AM 0 comments
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The New York Times reports ( see here ) that as far back as March 29, 2001, a SmithKline (precursor to GSK) executive held back clinical tr...
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Monday, July 12, 2010

Practical Uses of Social Media for Association Marketing

Posted by Princess Eva Angelica at 2:48 PM 0 comments
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Last week I had the chance to facilitate a session at the ASAE and the Center’s Super Swap meeting. Of course, the topic of social media cam...
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Thursday, July 8, 2010

Social Media Is Quicksand. Better Wear Your "Swimmies!"

Posted by Princess Eva Angelica at 8:01 AM 0 comments
Social Media Is Quicksand. Better Wear Your "Swimmies!"
My Twitter pal @PhilBaumann made a comparison between social media and quicksand in his blog. "What I’m saying is this," said Phil...
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Wednesday, July 7, 2010

One Pharma Company's Social Media Policy: Threaten Physicians Who Complain About Your Drug Online

Posted by Princess Eva Angelica at 5:55 AM 0 comments
One Pharma Company's Social Media Policy: Threaten Physicians Who Complain About Your Drug Online
According to an article in today's Wall Street Journal ( see here ), URL Pharma's general counsel sent letters to several physician...
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Tuesday, July 6, 2010

Sex, Lies, and the Media: Did Businessweek Distort the Relation Between ED Drugs and STDs?

Posted by Princess Eva Angelica at 5:14 AM 0 comments
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The headline in a recent story reported in Bloomberg Businessweek tells it all: "Men on Viagra, Cialis Show Triple Rate of Sex Diseases...
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Thursday, July 1, 2010

7 Proven Ways to Grow Your Membership

Posted by Princess Eva Angelica at 8:32 AM 0 comments
7 Proven Ways to Grow Your Membership
In the July issue of Associations Now , I had the opportunity to write an article highlighting some of the key strategies needed for a growi...
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What's Top of List in Your Social Media Implementation Plan?

Posted by Princess Eva Angelica at 5:14 AM 0 comments
What's Top of List in Your Social Media Implementation Plan?
Sanofi-Aventis recently experienced a FaceBook fiasco and learned from the experience (listen to this podcast: " What Has Sanofi-Aventi...
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