Tuesday, August 31, 2010

YouTube Fixes Problem I Pointed Out Months Ago: Update on YAZ Case Study

Posted by Princess Eva Angelica at 7:25 AM 0 comments
YouTube Fixes Problem I Pointed Out Months Ago: Update on YAZ Case Study
In January, I pointed out that drug companies that place product videos on YouTube leave themselves open to association with other videos th...
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OTC Drugs and Children

Posted by Princess Eva Angelica at 5:27 AM 0 comments
OTC Drugs and Children
Recently, the news media and Congress focused our attention on the recall of contaminated over-the-counter (OTC) children's medication m...
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Monday, August 23, 2010

Alex Butler's Signature Says It All -- Well, Almost All.

Posted by Princess Eva Angelica at 10:34 AM 0 comments
Alex Butler's Signature Says It All -- Well, Almost All.
I am getting excited about presenting at the upcoming DigiPharm Europe 2010 conference in London at the end of September mostly because I w...
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Movie "Love and Other Drugs" is More an Ad for Viagra Than an Expose of Sales Tactics

Posted by Princess Eva Angelica at 7:20 AM 0 comments
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If you were expecting the movie "Love and Other Drugs" to be a hard-hitting expose of pharmaceutical sales tactics as was the book...
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Thursday, August 19, 2010

Do We Really Need a Date Rape Drug Marketed for Fibromyalgia?

Posted by Princess Eva Angelica at 5:27 AM 0 comments
Do We Really Need a Date Rape Drug Marketed for Fibromyalgia?
Xyrem -- Jazz Pharmaceuticals Inc.’s narcolepsy drug -- is safe and effective, said FDA, which is weighing whether to approve the drug for t...
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Wednesday, August 18, 2010

Cymbalta: A Sweet ROI for Chronic Pain Indication

Posted by Princess Eva Angelica at 4:54 AM 0 comments
Cymbalta: A Sweet ROI for Chronic Pain Indication
One new indication for pain = $500 Million in additional sales! Once a drug is developed for a single indication, gaining approval for addit...
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Friday, August 13, 2010

Are Pharma Marketers Using Viral Social Media Techniques to Promote Products?

Posted by Princess Eva Angelica at 6:06 AM 0 comments
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Subtitle: This Bayer Sexy Youtube Video is Popular, but Will It Help Levitra Sales? Is viral, peer-to-peer pharma marketing an effective tac...
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Thursday, August 12, 2010

Is Phil Mickelson Shilling for Enbrel?

Posted by Princess Eva Angelica at 5:54 AM 0 comments
Is Phil Mickelson Shilling for Enbrel?
The golf world was stunned by Tiger Woods' recent poor performance. Another bit of "stunning" news hit the golf world yesterda...
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Wednesday, August 11, 2010

Will You be Attending #ASAE10 this Year?

Posted by Princess Eva Angelica at 9:03 AM 0 comments
Will You be Attending #ASAE10 this Year?
This year I will be attending the ASAE & the Center for Association Leadership Annual Meeting & Exposition in Los Angeles, CA. If yo...
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Is FDA Playing "Bait & Switch" with Pharma Marketers?

Posted by Princess Eva Angelica at 4:32 AM 0 comments
Is FDA Playing "Bait & Switch" with Pharma Marketers?
Sensing that there are a lot of pharma marketers out there who are "angry as hell and don't want to take it any more," I decid...
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Tuesday, August 10, 2010

Membership Renewals: A Couple of Quick Tips

Posted by Princess Eva Angelica at 1:09 PM 0 comments
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Here are a couple of quick thoughts you might want to try to improve your membership renewal rates. 1. Frequency – How many touches do you h...
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Monday, August 9, 2010

Update on FDA Regulation of Pharma Metadata & Impact on Search

Posted by Princess Eva Angelica at 8:22 AM 0 comments
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Since writing about FDA's letter to Novartis regarding the content of a Facebook Search Button -- see " Implications of FDA’s Warni...
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Friday, August 6, 2010

Medium vs. Message vs. FDA

Posted by Princess Eva Angelica at 10:37 AM 0 comments
Medium vs. Message vs. FDA
Dedicated to the Twitter "debate" about which comes first for the FDA: The Medium or the Message? "It's the message NOT t...
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Who's in Charge of Your "Invisible" Metadata? WARNING: Don't Invoke the "Invisibility Rule"

Posted by Princess Eva Angelica at 6:11 AM 0 comments
Who's in Charge of Your "Invisible" Metadata? WARNING: Don't Invoke the "Invisibility Rule"
My Twitter pals are all atwitter over FDA's recent letter to Novartis citing violative content in a Facebook "Share Widget" th...
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Thursday, August 5, 2010

Implications of FDA’s Warning Letter to Novartis Regarding Facebook Share Widget

Posted by Princess Eva Angelica at 10:45 AM 0 comments
Implications of FDA’s Warning Letter to Novartis Regarding Facebook Share Widget
You know you are getting old when the FDA knows more about Facebook than you do! In a July 29, 2010 letter to Novartis, FDA cited violations...
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Pharma Symptom Quiz Goes to the Dogs!

Posted by Princess Eva Angelica at 7:50 AM 0 comments
Pharma Symptom Quiz Goes to the Dogs!
I have often criticized the "symptom quizzes" that are found on many drug.com sites for not being very useful to patients. In fact...
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Wednesday, August 4, 2010

Unsafe Drugs: Is It Counterfeiters or the Supply Chain That's the Problem?

Posted by Princess Eva Angelica at 5:39 AM 0 comments
Unsafe Drugs: Is It Counterfeiters or the Supply Chain That's the Problem?
At the recent 6th Annual Public Relations & Communications Summit at Pfizer Headquarters in NYC, Chris Loder, Pfizer's Head of US Me...
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