Monday, September 27, 2010

I am Off to London to Meet Some EU ePharma Pioneers at the DigiPharm 2010 Conference!

Posted by Princess Eva Angelica at 6:53 AM 0 comments
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I leave tonight to attend and speak at the 2nd annual DigiPharm Europe 2010 conference in London. I am looking forward to meeting a few peo...
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Friday, September 24, 2010

Avandia and Janet Woodcock, the Next FDA Commissioner

Posted by Princess Eva Angelica at 4:52 AM 0 comments
Avandia and Janet Woodcock, the Next FDA Commissioner
By now you all know about FDA's decision to put restrictions on how physicians prescribe Avandia in the US (see " FDA will signific...
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Thursday, September 23, 2010

Did J&J Troll Social Media Sites to Ensure Its Motrin "Recall" was a Secret?

Posted by Princess Eva Angelica at 5:02 AM 0 comments
Did J&J Troll Social Media Sites to Ensure Its Motrin "Recall" was a Secret?
A Blog is a very useful archive of information that over time may reveal connections between seemingly unrelated events. Take the Johnson an...
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Wednesday, September 22, 2010

LillyPad Launches Specious Rocket Attack Against Drug Price Control Straw Man

Posted by Princess Eva Angelica at 4:13 AM 0 comments
LillyPad Launches Specious Rocket Attack Against Drug Price Control Straw Man
Eli Lilly, the drug company that increased the price of its antidepressant Cymbalta by 13.6% in 2009, is using its new corporate blog (Lilly...
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Tuesday, September 21, 2010

Engaging New Members to Improve Renewals

Posted by Princess Eva Angelica at 12:35 PM 0 comments
Engaging New Members to Improve Renewals
Most membership organizations will find that the most likely members not to renew are first year members. In fact, it is not unusual for new...
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Are Secret Drug Recalls Common?

Posted by Princess Eva Angelica at 5:37 AM 0 comments
Are Secret Drug Recalls Common?
When Johnson and Johnson's McNeil Pharmaceuticals discovered that Motrin tablets on drugstore shelves might be faulty, the company hired...
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Monday, September 20, 2010

Online Behavioral Tracking Becomes More Sophisticated, Annoying -- Soon Illegal?

Posted by Princess Eva Angelica at 5:17 AM 0 comments
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A few months ago, I searched for and bought a futon on Overstock.com. For weeks afterward I kept seeing ads for Overstock.com futons pop up ...
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Saturday, September 18, 2010

J&J's Goggins Takes Bullet for CEO Weldon

Posted by Princess Eva Angelica at 7:26 AM 0 comments
J&J's Goggins Takes Bullet for CEO Weldon
The New York Times reports that Colleen A. Goggins, who testified this spring before a Congressional committee investigating the recalls, w...
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Thursday, September 16, 2010

Eli Lilly's LillyPad Blog: To Whom Does It Speak?

Posted by Princess Eva Angelica at 10:59 AM 0 comments
Eli Lilly's LillyPad Blog: To Whom Does It Speak?
Eli Lilly just joined the ranks -- more like single file -- of drug companies that have corporate blogs. Lilly calls their blog "LillyP...
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Wednesday, September 15, 2010

Pharma, Facebook, and Inappropriate Ads

Posted by Princess Eva Angelica at 4:56 AM 0 comments
Pharma, Facebook, and Inappropriate Ads
The following tweet from Boehringer Ingelheim (BI) was posted to the " News Direct from Drug Industry " forum on Pharma Marketing ...
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Tuesday, September 14, 2010

Is Pharma Really "Listening" to Patients on Social Media?

Posted by Princess Eva Angelica at 8:16 AM 0 comments
Is Pharma Really "Listening" to Patients on Social Media?
After criticizing Astrazeneca's @AZHelps Twitter account as being a poor model for use of social media by the pharmaceutical industry (s...
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Monday, September 13, 2010

More Marketing Channels Available for Membership Recruitment

Posted by Princess Eva Angelica at 8:47 AM 0 comments
More Marketing Channels Available for Membership Recruitment
There are now more marketing channels to use in membership marketing than ever before. These options give us wonderful opportunities, but al...
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Tuesday, September 7, 2010

@AZHelps: Is This a Good Model for Pharma Use of Social Media?

Posted by Princess Eva Angelica at 11:42 AM 0 comments
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Recently, @jilliantate (Jullian Tate), Director, digital strategy, for Integrated Media Solutions in Los Angeles, and someone I follow on T...
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Will Avandia Failure Lead to More Closely Supervised Clinical Studies and Longer Patent Life for New Drugs?

Posted by Princess Eva Angelica at 7:00 AM 0 comments
Will Avandia Failure Lead to More Closely Supervised Clinical Studies and Longer Patent Life for New Drugs?
In a BMJ editorial , editor Fiona Godlee contends that Avandia "should not have been licensed and should now be withdrawn." She ci...
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Friday, September 3, 2010

Three Steps to Engage Volunteers in Membership Marketing

Posted by Princess Eva Angelica at 2:06 PM 0 comments
Three Steps to Engage Volunteers in Membership Marketing
There is a big world out there and volunteers can make a significant impact in helping you reach out to others and grow your membership. In ...
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My Journey From Obesity to Normal. First Stop: Stuck in Overweight!

Posted by Princess Eva Angelica at 6:02 AM 0 comments
My Journey From Obesity to Normal. First Stop: Stuck in Overweight!
Because of the long holiday weekend looming here in the U.S., I anticipate that today will be pretty slow. Therefore, it's a good time t...
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Thursday, September 2, 2010

"Reasonable" $600 MILLION Fine for Misbranding BOTOX: I Guess Allergan's Suit Against FDA Paid Off!

Posted by Princess Eva Angelica at 5:52 AM 0 comments
"Reasonable" $600 MILLION Fine for Misbranding BOTOX: I Guess Allergan's Suit Against FDA Paid Off!
Allergan -- the company that markets Botox legally for wrinkles and illegally for other things -- agreed to pay $600 million in fines, incl...
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Wednesday, September 1, 2010

Pharma Email Spam: Three Degrees of Separation for Merck, Pfizer, and Genentech

Posted by Princess Eva Angelica at 11:35 AM 0 comments
Pharma Email Spam: Three Degrees of Separation for Merck, Pfizer, and Genentech
Soon after I posted a blog entry and tweeted about cholesterol-lowering drugs (see here ), I "coincidentally" received the followi...
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Until All of Us Have This "Blue Button," the Online Health Revolution Has Not Even Begun!

Posted by Princess Eva Angelica at 5:34 AM 0 comments
Until All of Us Have This "Blue Button," the Online Health Revolution Has Not Even Begun!
Today I will listen to the BlogTalkRadio show " E-patients, Cyberchondriacs, and Why We Should Stop Calling Names ," which promise...
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