Sunday, October 31, 2010

A Call for Pharma Social Media Transparency Guidelines for Patient Bloggers

Posted by Princess Eva Angelica at 7:30 AM 0 comments
A Call for Pharma Social Media Transparency Guidelines for Patient Bloggers
"Political strategists agree that the acrimony that has tinged many of the attacks on the news media this year feels different," a...
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Saturday, October 30, 2010

Be a Macho Man! Ask Your Doctor for Viagra!

Posted by Princess Eva Angelica at 5:23 AM 0 comments
Be a Macho Man! Ask Your Doctor for Viagra!
I came across this Viagra print ad in this week's Time magazine. "You may be a man of FEW WORDS," proclaims the large headlin...
0 comments

Friday, October 29, 2010

Pharma Social Media Behind the Curtain

Posted by Princess Eva Angelica at 6:33 AM 0 comments
Pharma Social Media Behind the Curtain
Like the Wizard of Oz performing his "magic" behind the curtain, there may be many pharma "wizards" happily managing soc...
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Thursday, October 28, 2010

Happy Pharma Social Media Halloween!

Posted by Princess Eva Angelica at 2:04 PM 0 comments
Happy Pharma Social Media Halloween!
Shwen Gwee recently received the Pharmaguy Social Media Pioneer lapel pin in recognition of his pioneering work as a pharmaceutical social ...
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Answers That Won't Matter: Critique of Lilly's Defense of DTC Advertising

Posted by Princess Eva Angelica at 7:25 AM 0 comments
Answers That Won't Matter: Critique of Lilly's Defense of DTC Advertising
The pharmaceutical industry is fighting a losing battle (IMHO) against negative public opinion. The latest weapon to be employed in this bat...
0 comments

Wednesday, October 27, 2010

Negative Facial Coding Hamstrings Patient Testimonials in DTC Ads

Posted by Princess Eva Angelica at 6:08 AM 0 comments
Negative Facial Coding Hamstrings Patient Testimonials in DTC Ads
Even though pharmaceutical marketers are NOT exploiting social media to the degree that industry consultants and agencies would like them to...
0 comments

Tuesday, October 26, 2010

To Collaborate or Not to Collaborate that is the Question

Posted by Princess Eva Angelica at 2:11 PM 0 comments
To Collaborate or Not to Collaborate that is the Question
I have a confession. I do not function well on a committee. The challenge for me is that many times, I think I know the right answer and I d...
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A Breast Cancer Patient's Painful, Difficult Therapy Choice: Generic vs. Brand?

Posted by Princess Eva Angelica at 8:38 AM 0 comments
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Since this is national Breast Cancer Month and I am forced to watch NFL linebackers wear pink shoes and mouth guards, I thought it would be ...
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Friday, October 22, 2010

Social Media's OK Corral: Docs vs. Patients

Posted by Princess Eva Angelica at 6:24 AM 0 comments
Social Media's OK Corral: Docs vs. Patients
The O.K. Corral was a site in Tombstone, Arizona Territory where a gunfight took place on October 26, 1881. In that fight, the Earp brothers...
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Thursday, October 21, 2010

Pharmaguy's Comedy Improv(e) Club -- An New Idea for "Unconference" Entertainment

Posted by Princess Eva Angelica at 1:11 PM 0 comments
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The pharmaceutical industry is neither funny nor improvisational, yet those two attributes are precisely what I have depended upon to make P...
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Wednesday, October 20, 2010

PHARMA Co Patient Opinion Leader Programs

Posted by Princess Eva Angelica at 12:58 PM 0 comments
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[Below is a blog post that someday SOON may appear on a PHARMA Co Blog such as AZ Health Connections, which recently posted a notice about &...
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First Pharmaguy Social Media Pioneer Award Given to Janssen's Alex Butler

Posted by Princess Eva Angelica at 12:02 PM 0 comments
First Pharmaguy Social Media Pioneer Award Given to Janssen's Alex Butler
I have finally gotten rid of that seriously yellow Hawaiian shirt that has symbolized the Pharmaguy Social Media Pioneer Award and my invol...
0 comments

Tuesday, October 19, 2010

Why Share the Wealth through Membership Recruitment?

Posted by Princess Eva Angelica at 2:35 PM 0 comments
Why Share the Wealth through Membership Recruitment?
This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit...
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Monday, October 18, 2010

Some Social Media Patient Opinion Leaders Want to be Paid Pharma Professionals

Posted by Princess Eva Angelica at 6:45 AM 0 comments
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Last week at the Multi Channel Pharma Marketing Event, where I was interviewed by Pixels & Pills' Sarah McLellan ( "John Mack ...
0 comments

Monday, October 11, 2010

Pre-Emptive Medication Adherence. Is Pre-Emptive DTC Next?

Posted by Princess Eva Angelica at 8:19 AM 0 comments
Pre-Emptive Medication Adherence. Is Pre-Emptive DTC Next?
Computers are intruding into our lives more and more these days. I'm not talking necessarily about the Internet, but about automated pro...
0 comments

Friday, October 8, 2010

Social Media Can't Fix This Limitation of Disease Awareness Campaigns

Posted by Princess Eva Angelica at 6:24 AM 0 comments
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At the Digipharm EU conference last week, I presented an update on expected FDA guidance regarding pharma's use of the Internet. The las...
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Thursday, October 7, 2010

Markets as Conversations: Can You Have a Discussion with "Psoriasis 360" on Facebook?

Posted by Princess Eva Angelica at 8:18 AM 0 comments
Markets as Conversations: Can You Have a Discussion with "Psoriasis 360" on Facebook?
Alex Butler , Digital Strategy and Social Media Manager at Janssen and candidate for the Pharmaguy Social Media Pioneer Award , just informe...
0 comments

Tuesday, October 5, 2010

How FDA Warnings & DTC Advertising Increase Sales of Sexual Enhancement Dietary Supplements

Posted by Princess Eva Angelica at 5:29 AM 0 comments
How FDA Warnings & DTC Advertising Increase Sales of Sexual Enhancement Dietary Supplements
Here's an example of how the Internet and direct-to-consumer (DTC) advertising empowers consumers. For several years now the FDA has bee...
0 comments

Monday, October 4, 2010

How to make sure the Price is Right!

Posted by Princess Eva Angelica at 11:59 AM 0 comments
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Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low pr...
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Lilly vs. AstraZeneca on Covering the Medicare "Doughnut Hole" Gap

Posted by Princess Eva Angelica at 10:37 AM 0 comments
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Two pharma companies have responded very differently to recent stories in the press about pharma's "deal" with democrats to he...
0 comments

Pharma Brands Benefit from "Mack Attacks" Say Attendees at DigiPharma EU

Posted by Princess Eva Angelica at 7:06 AM 0 comments
Pharma Brands Benefit from "Mack Attacks" Say Attendees at DigiPharma EU
Last week I attended the DigiPharm EU conference in London and had a great time meeting old friends and people I have only interacted with t...
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