Tuesday, November 30, 2010

WikiPharmaLeaks: TALES OF A PHARMA CEO

Posted by Princess Eva Angelica at 1:05 PM 0 comments
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S E C R E T NYC 000700 SIPDIS EO 12958 DECL: 11/08/2016 TAGS PGOV, PINR, SCUL SUBJECT: TALES OF A PHARMA CEO:  PHARMAGUY (PG) MEETS WITH...
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Monday, November 29, 2010

Drug Discovery is as Much an Art as a Science, Says GSK CEO Witty

Posted by Princess Eva Angelica at 8:12 AM 0 comments
Drug Discovery is as Much an Art as a Science, Says GSK CEO Witty
GSK's "More Than Medicine" blog posts today announced that GSK CEO Andrew Witty "recently wrote a forward-looking essay f...
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Sunday, November 28, 2010

Is Your Digital Marketing Solution Mentioned in the CDD Brief? It Should Be!

Posted by Princess Eva Angelica at 12:00 PM 0 comments
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After a day of cooking, I spent the remainder of the Thanksgiving Holiday weekend reading and highlighting sections of the 144-page brief th...
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Tuesday, November 23, 2010

Center for Digital Democracy Challenges FTC to Reign In Online Pharma Marketing

Posted by Princess Eva Angelica at 2:15 PM 0 comments
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Today, the Center for Digital Democracy filed a 144-page brief with the FTC challenging that agency to investigate its charges that Google,...
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Monday, November 22, 2010

Memory Lane: The Internet in 1995 - I was There BEFORE Google!

Posted by Princess Eva Angelica at 8:52 AM 0 comments
Memory Lane: The Internet in 1995 - I was There BEFORE Google!
While cleaning out my basement I came across a box that contained the premiere issue of "The Net," a magazine published in June, 1...
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Detailing by Telephone Accounts for Nearly Half of "New Media" Promotion to Physicians

Posted by Princess Eva Angelica at 8:01 AM 0 comments
Detailing by Telephone Accounts for Nearly Half of "New Media" Promotion to Physicians
*** PODCAST: Pharma TeleWeb e-Detailing - A CASE STUDY: Lilly's Experience in Europe Recorded LIVE Feb 23, 2011, 2 PM Eastern US. *** I...
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Friday, November 19, 2010

EU to Release Data in December That Could Put Alli Diet Pill Sales in the Toilet!

Posted by Princess Eva Angelica at 12:31 PM 0 comments
EU to Release Data in December That Could Put Alli Diet Pill Sales in the Toilet!
The European Medicines Agency (EMA) -- Europe's equivalent to the FDA in the U.S. -- "will make thousands of pages of clinical tria...
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Thursday, November 18, 2010

Guess What Site Online Health Info Seekers are NOT Visiting So Much

Posted by Princess Eva Angelica at 5:15 AM 0 comments
Guess What Site Online Health Info Seekers are NOT Visiting So Much
The press release announcing Accenture's new "Consumer Survey: The Evolving Consumer and The Pharmaceutical Company Relationship&qu...
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Tuesday, November 16, 2010

Will a Pharma Company Ever "Host" a Chat on Twitter?

Posted by Princess Eva Angelica at 7:44 AM 0 comments
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Amgen just "retweeeted" this Twitter tweet from @changemakers (an Ashoka initiative, begun in 1994, that "helps advance and ...
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Monday, November 15, 2010

Does it Make Sense to Hire a Consultant to help your Membership Marketing Team?

Posted by Princess Eva Angelica at 11:08 AM 0 comments
Does it Make Sense to Hire a Consultant to help your Membership Marketing Team?
In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are a...
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Friday, November 12, 2010

Using Social Media to Recruit Staff

Posted by Princess Eva Angelica at 11:02 AM 0 comments
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A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo ....
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Wednesday, November 10, 2010

AMA Policy on Use of Social Media Sees the Glass Half Empty

Posted by Princess Eva Angelica at 4:56 AM 0 comments
AMA Policy on Use of Social Media Sees the Glass Half Empty
Yesterday, the American Medical Association (AMA) adopted a new policy on "Professionalism in the Use of Social Media" (find the p...
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Monday, November 8, 2010

Certain Physician-Industry Relationships Have Declined Dramatically Over the Past 6 Years. Why?

Posted by Princess Eva Angelica at 12:55 PM 0 comments
Certain Physician-Industry Relationships Have Declined Dramatically Over the Past 6 Years. Why?
According to a recent survey published in today's issue of Archives of Internal Medicine , 83.8 percent of physicians reported some type...
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The Top 25 Lessons Learned in Membership Marketing: 200 Marketing Pro’s Share their Wisdom

Posted by Princess Eva Angelica at 12:42 PM 0 comments
The Top 25 Lessons Learned in Membership Marketing: 200 Marketing Pro’s Share their Wisdom
We asked 200 membership professionals to share in their own words what were the most important or successful lessons that they have learned ...
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PhRMA Intern's Secret identity Revealed!

Posted by Princess Eva Angelica at 7:10 AM 0 comments
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Way back in 2006 I reported what I thought was a violation of PhRMA's DTC Advertising Guidelines to its Office of Accountability. I rece...
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Sunday, November 7, 2010

New Lipitor Ads Dis Exercise & Healthy Diet. Are You Kidding Me?

Posted by Princess Eva Angelica at 5:54 AM 0 comments
New Lipitor Ads Dis Exercise & Healthy Diet. Are You Kidding Me?
In its most recent TV and print ads for Lipitor, Pfizer highlights a middle-aged man working out in a gym. In bold text and voice overs, the...
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Thursday, November 4, 2010

Building Your Online Membership Lead Generation and Conversion System

Posted by Princess Eva Angelica at 1:09 PM 0 comments
Building Your Online Membership Lead Generation and Conversion System
In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, t...
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Monday, November 1, 2010

Maximizing your Website as a Tool for Membership Recruitment

Posted by Princess Eva Angelica at 9:42 AM 0 comments
Maximizing your Website as a Tool for Membership Recruitment
Many membership organizations invest a lot of time and energy in building web traffic through SEO and some also with SEM. But surprisingly f...
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First Internet Guidelines from FDA Likely to Address Space Limitation Issue

Posted by Princess Eva Angelica at 7:48 AM 0 comments
First Internet Guidelines from FDA Likely to Address Space Limitation Issue
There is much speculation as to when the FDA will publish its first guidance for the drug industry regarding promotion via the Internet and ...
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