Monday, November 15, 2010

Does it Make Sense to Hire a Consultant to help your Membership Marketing Team?

Posted by Princess Eva Angelica at 11:08 AM
In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team.

1. To supplement existing staff.
2. To bring perspective and objectivity.
3. To provide a proven methodology.
4. To raise accountability.
5. To share special knowledge or skills.

As a consultant, I have an opinion, but I would enjoy your feedback.  What do you think? Do consultants play a role in helping organizations with membership marketing or should this be entirely an inside job? Have you used consultants successfully? What positions on your marketing team do you look to fill with a consultant? What do you look for in choosing a consultant?

Please feel free to share your thoughts.


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