Wednesday, December 29, 2010

3 Tips on How to Improve the Presentation of Your Membership Product

Posted by Princess Eva Angelica at 1:06 PM 0 comments
3 Tips on How to Improve the Presentation of Your Membership Product
Whether it is a meal at a restaurant, a theatric performance, or a piece of art, presentation is important. How membership is presented is a...
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2010 in Images from Pharma Marketing Blog

Posted by Princess Eva Angelica at 4:46 AM 0 comments
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2010 is in its final days and since I do not expect much of any importance in pharma marketing to unfold in the next two or three days, I de...
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Tuesday, December 28, 2010

3 Membership Marketing New Year’s Resolutions

Posted by Princess Eva Angelica at 1:12 PM 0 comments
3 Membership Marketing New Year’s Resolutions
The start of the New Year is a good time to step back and look at the big picture and put in place some initiatives that can really make a d...
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Tuesday, December 21, 2010

Scrooge FDA Delays Laying Social Media Guidelines Golden Egg: Why?

Posted by Princess Eva Angelica at 4:52 AM 0 comments
Scrooge FDA Delays Laying Social Media Guidelines Golden Egg: Why?
FDA's DDMAC is playing Scrooge to the drug industry's Tiny Tim this Christmas season and -- to mix metaphors -- won't be laying ...
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Monday, December 20, 2010

I'm Interviewed About Pharma & Social Media on This Marketplace Show Sponsored by Novo Nordisk!

Posted by Princess Eva Angelica at 5:56 AM 0 comments
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About 2.30 minutes into this 8-minute Marketplace Morning Report is a short piece about pharma's use of social media for promoting drugs...
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Medical Schools Don't Ask & Faculty Don't Tell If They Violate Ban on Paid Pharma Speaking Gigs

Posted by Princess Eva Angelica at 5:32 AM 0 comments
Medical Schools Don't Ask & Faculty Don't Tell If They Violate Ban on Paid Pharma Speaking Gigs
ProPublica -- the non-profit newsroom that produces investigative journalism in the public interest and which received a Pulitzer Prize for ...
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Friday, December 17, 2010

Pharma is "Cleverly Navigating" the Social Media Space Says TIME Magazine

Posted by Princess Eva Angelica at 7:26 AM 0 comments
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"Surprisingly, it's the pharmaceutical industry that's been at the forefront of moving the FDA to issue social-media rules,&quo...
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Wednesday, December 15, 2010

Pfizer's Sales Reps Have 48 Hours to Out Deliver eSampling Program. #FAIL!

Posted by Princess Eva Angelica at 6:06 AM 0 comments
Pfizer's Sales Reps Have 48 Hours to Out Deliver eSampling Program. #FAIL!
Pfizer has become the latest drug company to offer doctors the option of using the Internet to order free samples of its drugs, a trend illu...
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Tuesday, December 14, 2010

Pharma's 2010 Christmas Wish List for Santa

Posted by Princess Eva Angelica at 5:00 AM 0 comments
Pharma's 2010 Christmas Wish List for Santa
A few people helped me put together a short wish list for the US pharmaceutical industry to send to Santa this year (you can still vote or w...
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Monday, December 13, 2010

Can We Talk? Join an Interactive Discussion on the Membership Marketing Benchmarking Report

Posted by Princess Eva Angelica at 1:59 PM 0 comments
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For those readers located in the Baltimore/Washington metropolitan area, I wanted to invite you to attend an interactive session that I am l...
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Sunday, December 12, 2010

Pharmaguy a la Milanese: Deal with Regulations and Develop Best Practices

Posted by Princess Eva Angelica at 9:05 AM 0 comments
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Pharma's interest in social media is a global phenomenon. I've traveled to the UK and Germany in the past year to present at confere...
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Friday, December 10, 2010

Pharmaguy Alerts FDA About BadAd Technical "Glitch"

Posted by Princess Eva Angelica at 12:16 PM 0 comments
Pharmaguy Alerts FDA About BadAd Technical "Glitch"
I just received an email message from the FDA thanking me for calling their attention to a "technical glitch" in the auto-response...
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WikiLeaks: Pfizer Hired Investigators to Smear Nigerian Prosecutor in Press

Posted by Princess Eva Angelica at 5:45 AM 0 comments
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Pfizer was sued after a 1996 Nigerian meningitis trial in which 11 children died during the testing of its new antibiotic Trovan against the...
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Pfizer Responds, But Did I Get an Answer?

Posted by Princess Eva Angelica at 5:17 AM 0 comments
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On the urging of a FaceBook friend, I behaved like a "journalist" and contacted Pfizer directly about an issue I raised regarding ...
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Thursday, December 9, 2010

How Long does the Average Member Stay with an Association?

Posted by Princess Eva Angelica at 2:29 PM 0 comments
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There is actually a formula to calculate how long members on average continue their membership. It is called calculating the Average Tenure ...
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Ad Execs Not Viewed as Innovative By Americans Says AstraZeneca Survey

Posted by Princess Eva Angelica at 12:14 PM 0 comments
Ad Execs Not Viewed as Innovative By Americans Says AstraZeneca Survey
Sorry to break this to you, but Americans don't think advertising executives are very innovative. This is according to the AstraZeneca I...
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"Distributed Denial of Service" Attacks: Is Pharma Ready for Cyber Warfare?

Posted by Princess Eva Angelica at 6:53 AM 0 comments
"Distributed Denial of Service" Attacks: Is Pharma Ready for Cyber Warfare?
I think it was an American journalist (A.J. Liebling) who said "Freedom of the press is guaranteed only to those who own one." I w...
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My Pharma Social Media Communication Experiment

Posted by Princess Eva Angelica at 4:50 AM 0 comments
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I'm trying a little experiment today. I'm trying to use social media -- specifically Twitter -- to directly contact the press relati...
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Tuesday, December 7, 2010

Pfizer's Latest Lyrica DTC Ad Should Be Cited By FDA as Misleading

Posted by Princess Eva Angelica at 4:36 AM 0 comments
Pfizer's Latest Lyrica DTC Ad Should Be Cited By FDA as Misleading
Do you have "chronic widespread MUSCLE pain?" That's the question asked in a Lyrica direct-to-consumer (DTC) print Ad in a rec...
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Monday, December 6, 2010

Abbott Fetes Barred Cardiologist with High Cholesterol Pig Roast

Posted by Princess Eva Angelica at 4:20 AM 0 comments
Abbott Fetes Barred Cardiologist with High Cholesterol Pig Roast
Practically every week I read amazing stories about stupid, immoral, unethical, or illegal activities perpetrated by the pharmaceutical indu...
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Friday, December 3, 2010

Viagra Website Goes Dark!

Posted by Princess Eva Angelica at 5:26 AM 0 comments
Viagra Website Goes Dark!
No, Viagra.com hasn't been the target of "distributed denial of service" attacks by "unknown hackers," nor has Amazo...
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Thursday, December 2, 2010

Are You Serious?TM A Good Example of Why Pharma Brand Managers "Love Its" TV

Posted by Princess Eva Angelica at 4:46 AM 0 comments
Are You Serious?TM A Good Example of Why Pharma Brand Managers "Love Its" TV
Many pharma marketing experts wonder why pharmaceutical marketers spend approximately 70% of their DTC advertising budgets on expensive TV a...
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Wednesday, December 1, 2010

New Media, New Ways to Track You. Online Ad Technology is One Step Ahead of Lawmakers and Regulators

Posted by Princess Eva Angelica at 5:14 AM 0 comments
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Citing privacy concerns, the Energy and Commerce Subcommittee on Commerce, Trade and Consumer Protection will hold a hearing tomorrow (Decem...
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