The chart below highlights the average percentage of members who used or were involved with each product offering. Some members may have used just one product others may have participated in every engagement opportunity. So this data does not show a cumulative level of engagement, but a product by product level of usage.
What stands out to me is the relatively low level of usage members have with the products and services offered by associations. Is it fair to say that members may be primarily members for the products and services that membership includes? What do you think?