Thursday, June 23, 2011

I'm at Doctors 2.0 & You Conference in Paris

Posted by Princess Eva Angelica at 3:29 AM 0 comments
I'm at Doctors 2.0 & You Conference in Paris
Yesterday, I presented a workshop at the Doctors 2.0 & You conference in Paris. Here's a photo taken by my friend Bertalan Mesko ( @...
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Monday, June 20, 2011

I am Off to Paris and Doctors 2.0 & You Conference!

Posted by Princess Eva Angelica at 3:55 AM 0 comments
I am Off to Paris and Doctors 2.0 & You Conference!
For the next 2 weeks I will be in Europe speaking at two conferences. The first stop is Paris, France, where I will lead the "Essential...
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Saturday, June 18, 2011

Building Your Membership on Solid Ground

Posted by Princess Eva Angelica at 1:27 PM 0 comments
Building Your Membership on Solid Ground
How can you build a sustainable membership? Here is one way of going about it. Build your organization around an idea instead of around a sp...
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Wednesday, June 15, 2011

The Twelve Steps of Pharma Social Marketers Anonymous

Posted by Princess Eva Angelica at 10:09 AM 0 comments
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Welcome to Pharma Social Marketers Anonymous (PSMA)! You are among friends. Soon, you will take important steps on the path to overcoming ...
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Tuesday, June 14, 2011

The British Pharmaceutical Industry Issues Social Media Guidance for Adverse Event Reporting

Posted by Princess Eva Angelica at 5:55 AM 0 comments
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Once again the Brits have beaten the US in issuing useful guidelines for social media use by the pharmaceutical industry! As I reported back...
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Shaw Shtick Redemption: Michael Shaw of GSK North America Wins Title of America's Funniest Compliance Officer

Posted by Princess Eva Angelica at 4:24 AM 0 comments
Shaw Shtick Redemption: Michael Shaw of GSK North America Wins Title of America's Funniest Compliance Officer
Back in October, 2010, I floated the concept of Pharmaguy's Comedy Improv(e) Club , through which I hoped to highlight the humorous sid...
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Monday, June 13, 2011

Academic Physicians Promulgate "Principles of Conservative Prescribing" to Limit Patient Exposure to Drug Risks

Posted by Princess Eva Angelica at 1:59 PM 0 comments
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A shift toward more conservative medication-prescribing practices would serve patients better and counterbalance prescribing pressures from ...
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Majority of Bad Ad Complaints Submitted by Pharma "Representatives" Deemed Worthy of "Comprehensive Review" by FDA

Posted by Princess Eva Angelica at 11:18 AM 0 comments
Majority of Bad Ad Complaints Submitted by Pharma "Representatives" Deemed Worthy of "Comprehensive Review" by FDA
According to a Bad Ad Program 2010-2011 Year End Report just issued by the FDA ( see here ), the program is a success despite the fact that ...
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Thursday, June 9, 2011

Fair Social Media Practice Principles: Rules for Third-Party Engagement in Patient/Physician Social Networks

Posted by Princess Eva Angelica at 11:14 AM 0 comments
Fair Social Media Practice Principles: Rules for Third-Party Engagement in Patient/Physician Social Networks
Recently, there's been some discussion on Twitter and certain blogs about Sermo, the online physician community based in the U.S. When S...
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Thursday, June 2, 2011

First FDA Social Media Guidance to Address Responding to "Unsolicited Requests" for Off-label Information

Posted by Princess Eva Angelica at 7:07 AM 0 comments
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Yesterday, my post "FDA Drops Social Media from Its 2011 Guidance Agenda" ( here ) created quite a stir on Twitter. We had a good ...
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Wednesday, June 1, 2011

FDA Drops Social Media from Its 2011 Guidance Agenda

Posted by Princess Eva Angelica at 5:37 AM 0 comments
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I just downloaded the "Guidance Agenda: New & Revised Draft Guidances CDER is Planning to Publish During Calendar Year 2011" f...
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