Tuesday, July 26, 2011

Yes Marketing Works

Posted by Princess Eva Angelica at 1:20 PM 0 comments
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The other day, I received a comment from the CEO of an organization that basically said, “Hey, your marketing didn’t work”. Marketing done p...
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Friday, July 22, 2011

Solutions to a Declining Membership

Posted by Princess Eva Angelica at 11:24 AM 0 comments
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Back in April, I wrote a post titled, “ What are the Biggest Impediments to Membership Growth ?” However, I did not talk through potential s...
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PR vs Interactive: Agencies Vie for Pharma Social Media Campaign Crumbs

Posted by Princess Eva Angelica at 6:01 AM 0 comments
PR vs Interactive: Agencies Vie for Pharma Social Media Campaign Crumbs
Yesterday, I received a call from a friend who works in an interactive ad agency. He/she was eager to point out that hackers gained access t...
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Thursday, July 21, 2011

Four Useful Lessons Pharma Can Learn from the Pfizer Facebook Hack

Posted by Princess Eva Angelica at 5:17 AM 0 comments
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By now, you've probably heard that Pfizer's US corporate Facebook page was "hacked" by some "Kiddies" (see "...
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Wednesday, July 20, 2011

Using Market Segmentation in Membership Marketing

Posted by Princess Eva Angelica at 1:28 PM 0 comments
Using Market Segmentation in Membership Marketing
Everyone talks about the importance of market segmentation, but I find that not everyone knows what they mean when they use the term. Let’s ...
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Pfizer, If You Are So Smart, How Come You Were Hacked By "Kiddies"?

Posted by Princess Eva Angelica at 11:32 AM 0 comments
Pfizer, If You Are So Smart, How Come You Were Hacked By "Kiddies"?
I read with interest the Pharmalot story about Pfizer's Facebook page being hacked by a "Kiddie" group (see " Pfizer Face...
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FDA Issues Long-Awaited Guidance - for Mobile Medical Apps. Janssen, Look Out!

Posted by Princess Eva Angelica at 5:38 AM 0 comments
FDA Issues Long-Awaited Guidance - for Mobile Medical Apps. Janssen, Look Out!
While one arm of the FDA -- the Division of Drug Marketing, Advertising, and Communications (DDMAC), the arm responsible for regulating drug...
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Friday, July 15, 2011

Is This Pfizer's Social Media "Playbook?"

Posted by Princess Eva Angelica at 5:35 AM 0 comments
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Yesterday, I challenged Pfizer to show us its "Social Media Playbook" that it has been promoting for months at industry conference...
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Thursday, July 14, 2011

Pfizer, Show Us Your Social Media "Playbook"

Posted by Princess Eva Angelica at 1:48 PM 0 comments
Pfizer, Show Us Your Social Media "Playbook"
Yesterday, I caught an early New Jersey Transit train to Manhattan to attend BDI's Social Communications & Healthcare 2011 Case Stud...
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Branded Pharma Wages War Against Generic and OTC Medicines: COLCRYS vs. colchicine Case Study

Posted by Princess Eva Angelica at 4:53 AM 0 comments
Branded Pharma Wages War Against Generic and OTC Medicines: COLCRYS vs. colchicine Case Study
The drug industry often claims that it is facing an unprecedented "patent cliff" -- ie, a point when many branded drugs lose their...
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Tuesday, July 12, 2011

URL Shorteners: Tech "Glitches", Censorship, and Loss of Credibility

Posted by Princess Eva Angelica at 5:44 AM 0 comments
URL Shorteners: Tech "Glitches", Censorship, and Loss of Credibility
Now that I regularly use Twitter as part of my business (eg, see " Social Media Enable Your E-Mail Ad Blasts ") I depend on URL sh...
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Saturday, July 9, 2011

Tracking Public Health Trends: Twitter vs Google vs Your Nose

Posted by Princess Eva Angelica at 7:00 AM 0 comments
Tracking Public Health Trends: Twitter vs Google vs Your Nose
While my son was away at school this spring, I asked him how he was doing. "OK dad," he said, "but I have this cough the last...
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Friday, July 8, 2011

FDA is Monitoring This Blog and Perhaps You Too!

Posted by Princess Eva Angelica at 10:56 AM 0 comments
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I've often wondered if FDA reads Pharma Marketing Blog. FDA has sometimes sent warning letters to pharma companies after I've blogge...
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Thursday, July 7, 2011

F**k the FDA! Drug Industry Should Issue Self-Regulatory Social Media Guidelines!

Posted by Princess Eva Angelica at 6:54 AM 0 comments
F**k the FDA! Drug Industry Should Issue Self-Regulatory Social Media Guidelines!
On the one hand, the pharmaceutical industry says that lack of FDA social media guidelines hinders its ability to engage health care profess...
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Wednesday, July 6, 2011

Citizen Petition Filed by Pharma Likely to Delay Indefinitely the Issuance of FDA Social Media Guidance

Posted by Princess Eva Angelica at 3:57 AM 0 comments
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Allergan, Eli Lilly, Johnson & Johnson, Novartis, Pfizer, Novo, and Sanofi-Aventis filed a "citizen petition" with the FDA ye...
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Tuesday, July 5, 2011

Associations Report Jump in New Members, Renewals, and Total Membership Counts

Posted by Princess Eva Angelica at 1:23 PM 0 comments
Associations Report Jump in New Members, Renewals, and Total Membership Counts
Membership organizations reported a triple play in membership numbers in the soon to be released 2011 Membership Marketing Benchmarking Repo...
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Mass General & Harvard Not Transparent About Cause of Docs' "Honest Mistakes"

Posted by Princess Eva Angelica at 4:09 AM 0 comments
Mass General & Harvard Not Transparent About Cause of Docs' "Honest Mistakes"
Harvard Medical School and Massachusetts General Hospital (MGH) have disciplined three faculty members as part of a conflict-of-interest (CO...
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