Tuesday, August 30, 2011

New Big Pharma Economies of Scale: Less Patients Needed to Reach Blockbuster Sales

Posted by Princess Eva Angelica at 11:07 AM 0 comments
New Big Pharma Economies of Scale: Less Patients Needed to Reach Blockbuster Sales
"Meet the new blockbuster," reports the Wall Street Journal; ie, drugs that treat intractable diseases afflicting "small numb...
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Should the US Government Step in to Ease the Current Drug Shortage Crisis?

Posted by Princess Eva Angelica at 5:20 AM 0 comments
Should the US Government Step in to Ease the Current Drug Shortage Crisis?
"The drug industry is floundering in its ability to provide the public with many of the basic medicines that are absolutely required fo...
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Thursday, August 25, 2011

There's Room for Only One Osteoporosis Celebrity Spokeswoman: Sally Field Is Out, Blythe Danner Is In

Posted by Princess Eva Angelica at 11:07 AM 0 comments
There's Room for Only One Osteoporosis Celebrity Spokeswoman: Sally Field Is Out, Blythe Danner Is In
Amgen -- the company that along with Pfizer signed on Phil Mickelson to shill for ENBREL -- has now signed on Blythe Danner to shill for PRO...
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Wednesday, August 24, 2011

Google's Settlement with Justice Department Paves Way for FDA Social Media Guidelines

Posted by Princess Eva Angelica at 9:43 AM 0 comments
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Google has agreed to pay $500 million to settle DOJ charges. In the settlement, Google acknowledged that it helped illegal online pharmacies...
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Tuesday, August 23, 2011

Boehringer vs Facebook Social Media Socialism

Posted by Princess Eva Angelica at 5:53 AM 0 comments
Boehringer vs Facebook Social Media Socialism
Now that Facebook's new commenting policy is forcing every pharmaceutical to rethink it's Facebook strategy -- ie, take down all dis...
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Sunday, August 21, 2011

The NJ-PA Pharma "Brain Drain"

Posted by Princess Eva Angelica at 6:33 AM 0 comments
The NJ-PA Pharma "Brain Drain"
"In pharmaceuticals, they are not laying off 500 people here and there," said Alma Azua-Cassady, who worked in health-care marketi...
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Friday, August 19, 2011

Social Media "Flash Mobs": Pharma's Worst Facebook Nightmare!

Posted by Princess Eva Angelica at 8:04 AM 0 comments
Social Media "Flash Mobs": Pharma's Worst Facebook Nightmare!
Last week I  presented two case studies of how pharmaceutical companies are dealing with Facebook's new commenting policy that requires ...
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Vast Majority of Drug Ads in Leading Medical Journals Don't Pass MDs' Sniff Test!

Posted by Princess Eva Angelica at 3:57 AM 0 comments
Vast Majority of Drug Ads in Leading Medical Journals Don't Pass MDs' Sniff Test!
A study led by Mount Sinai School of Medicine researchers of 192 pharmaceutical advertisements (83 full unique advertisements) in biomedical...
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Thursday, August 18, 2011

NIH Genie Grants Pharma's Wish: Turning Old Drugs Into Cash Machines

Posted by Princess Eva Angelica at 6:14 AM 0 comments
NIH Genie Grants Pharma's Wish: Turning Old Drugs Into Cash Machines
For the first time ever, scientists are using computers and genomic information to predict new uses for existing medicines. A National Inst...
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Tuesday, August 16, 2011

If FDA Published Social Media Guidelines as a Facebook Page, PhRMA Would "Like" It!

Posted by Princess Eva Angelica at 11:33 AM 0 comments
If FDA Published Social Media Guidelines as a Facebook Page, PhRMA Would "Like" It!
PhRMA -- the US pharmaceutical trade association -- just now published an oblique critique of the FDA for fiddling with issuing its promised...
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Double-Dip Viagra Patent Means No Recession for Pfizer

Posted by Princess Eva Angelica at 5:15 AM 0 comments
Double-Dip Viagra Patent Means No Recession for Pfizer
Pfizer proves once again that it's not all about the science when it comes to "innovation." It's also nice to hedge your b...
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Monday, August 15, 2011

Pharma's Facebook Free Ride is NOT Over! Take Advantage of This Loophole Dudes

Posted by Princess Eva Angelica at 7:55 AM 0 comments
Pharma's Facebook Free Ride is NOT Over! Take Advantage of This Loophole Dudes
Today is the day that Facebook will no longer allow pharmaceutical companies to disable comments made to their Facebook pages. "Today i...
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Friday, August 12, 2011

Sarah McLellan Gives "Whole Lotta Love"

Posted by Princess Eva Angelica at 12:50 PM 0 comments
Sarah McLellan Gives "Whole Lotta Love"
You may know Sarah McLellan as the person who works for Pixels & Pills to interview attendees at pharmaceutical conferences. She intervi...
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Wednesday, August 10, 2011

Pharma Facebook Pages Being Phased Out: A Good Run While It Lasted! Did Facebook Kill the Beast?

Posted by Princess Eva Angelica at 4:06 AM 0 comments
Pharma Facebook Pages Being Phased Out: A Good Run While It Lasted! Did Facebook Kill the Beast?
August is the cruelest month, especially for pharmaceutical company Facebook pages. No doubt you've heard that as of August 15, 2011, Fa...
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Monday, August 8, 2011

Pharma Planet of the Apes!

Posted by Princess Eva Angelica at 9:02 AM 0 comments
Pharma Planet of the Apes!
Grady Forrer over at the Pharmaceutical Research and Manufacturers Association (PhRMA) blog laments that the new version of Planet of the Ap...
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Two Doctor-Created Provenge YouTube Videos: Which One Would Dendreon Reps Prefer to Show Their Docs?

Posted by Princess Eva Angelica at 7:52 AM 0 comments
Two Doctor-Created Provenge YouTube Videos: Which One Would Dendreon Reps Prefer to Show Their Docs?
I read with interest today a Pharmalot post about Provenge after seeing this tweet from @jackbilson3 : "Outstanding article & comme...
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Friday, August 5, 2011

Pharma Tweets: Followers Trump Content. Pfizer vs. Sanofi Case Study

Posted by Princess Eva Angelica at 6:55 AM 0 comments
Pharma Tweets: Followers Trump Content. Pfizer vs. Sanofi Case Study
Everyone is tracking how the pharmaceutical industry uses Twitter and other social media. Jonathan Richman maintains the Pharma and Healthca...
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Thursday, August 4, 2011

Six Components to Building Your Membership Model

Posted by Princess Eva Angelica at 12:43 PM 0 comments
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Membership models are a hot topic these days. I am speaking with a number of clients about options on how to build new memberships or adapt ...
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Is Over-the-Counter Lipitor in the Cards? One year's sales could cover original R&D costs!

Posted by Princess Eva Angelica at 5:04 AM 0 comments
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The Wall Street Journal  ( see here ) reports that Pfizer is considering seeking approval from the FDA to sell Lipitor over-the-counter (OTC...
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Wednesday, August 3, 2011

FDA Intern & the Quest for Social Media Guidelines

Posted by Princess Eva Angelica at 5:02 AM 0 comments
FDA Intern & the Quest for Social Media Guidelines
There have been many theories attempting to explain why the FDA is dragging its feet in developing social media guidelines for the drug indu...
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Tuesday, August 2, 2011

Point-of-Care Pharma Marketing: When Is It Appropriate?

Posted by Princess Eva Angelica at 6:15 AM 0 comments
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In the world of smartphone apps for physicians, Epocrates plays a leading role. The Epocrates iPhone app is free (with a $99 PREMIUM upgrade...
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