Thursday, September 29, 2011

The End of Membership as We Know It

Posted by Princess Eva Angelica at 11:01 AM 0 comments
The End of Membership as We Know It
In her book, The End of Membership as We Know It , Sarah Sladek, makes important points – based on best practices in membership marketing --...
0 comments

Tuesday, September 27, 2011

Chris Viehbacher, PhRMA’s Chairman, Masters the Art of "Proofiness"

Posted by Princess Eva Angelica at 12:18 PM 0 comments
Chris Viehbacher, PhRMA’s Chairman, Masters the Art of "Proofiness"
I just started reading the book "Proofiness: The Dark Arts of Mathematical Deception" by Charles Seife. The book promises to "...
0 comments

Saturday, September 24, 2011

BI's Famously Unpronounceable Video Lives On!

Posted by Princess Eva Angelica at 4:57 AM 0 comments
BI's Famously Unpronounceable Video Lives On!
A day or two after I posted my impression of Boehringer's (BI's) new YouTube video that spoofs efforts to pronounce the company'...
0 comments

Friday, September 23, 2011

The Big C in the Big Apple

Posted by Princess Eva Angelica at 6:11 AM 0 comments
The Big C in the Big Apple
I just received this tweet from Fabio Gratton (@skypen), Co-founder & Chief Innovation Officer of Ignite Health: "Have you seen the...
0 comments

Wednesday, September 21, 2011

BI Masters the Art of WOM through Its "Parrots," er, Spokespersons

Posted by Princess Eva Angelica at 12:21 PM 0 comments
BI Masters the Art of WOM through Its "Parrots," er, Spokespersons
Even Social Media Savvy, Personable, Fun-Loving Boehringer Ingelheim (BI) Can Bring Shame to the Pharmaceutical Industry! No sooner did I gi...
0 comments

Tuesday, September 20, 2011

BI's Famously Buxom and Unpronounceable YouTube Video

Posted by Princess Eva Angelica at 8:42 AM 0 comments
BI's Famously Buxom and Unpronounceable YouTube Video
"In this brave new world there are better marketing tools than Facebook o Twitter," says Ray Cokes (@raycokes), the actor who play...
0 comments

Saturday, September 17, 2011

Kevin Nalty Once Again Working Inside Pharma

Posted by Princess Eva Angelica at 6:55 AM 0 comments
Kevin Nalty Once Again Working Inside Pharma
I have chronicled the career of Kevin Nalty (aka "Nalts") for a number of years (see , for example, " Nalts Talks About His D...
0 comments

Friday, September 16, 2011

Is There a Membership Gene?

Posted by Princess Eva Angelica at 8:54 PM 0 comments
no image
The future of membership is often debated in associations, non-profits and local communities. Is membership a concept that’s time has passed...
0 comments

Tuesday, September 13, 2011

The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download

Posted by Princess Eva Angelica at 8:51 AM 0 comments
The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download
It is my pleasure to announce the release of the 2011 Membership Marketing Benchmarking Report . A free download of the full report is avail...
0 comments

Friday, September 9, 2011

My New Business Card

Posted by Princess Eva Angelica at 7:22 AM 0 comments
My New Business Card
0 comments

Orphan Drugs Now "Where the Money Is," Says Willie Sutton's Ghost

Posted by Princess Eva Angelica at 6:06 AM 0 comments
Orphan Drugs Now "Where the Money Is," Says Willie Sutton's Ghost
When a dumb reporter asked "Willie" Sutton, the famous bank robber, why he robbed banks, he is reported to have said "Because...
0 comments

Thursday, September 8, 2011

Physician Bailout: On Average, Pharma Pays Every US Physician Over $750 Per Year

Posted by Princess Eva Angelica at 6:55 AM 0 comments
Physician Bailout: On Average, Pharma Pays Every US Physician Over $750 Per Year
The pharmaceutical industry has been very generous in making payments to physicians. Last year (2010), for example, a mere dozen pharmaceuti...
0 comments

Wednesday, September 7, 2011

How Sales Reps Can Use Tablets to Fool Their Sales Manager Overlords

Posted by Princess Eva Angelica at 10:14 AM 0 comments
How Sales Reps Can Use Tablets to Fool Their Sales Manager Overlords
While reading "How Pfizer Uses Tablet PCs and Click-Stream Data to Track Its Strategy" (see here ), I was struck by two thoughts: ...
0 comments

Boehringer Ingelheim and Ashoka Make More Health via Social Media

Posted by Princess Eva Angelica at 5:53 AM 0 comments
Boehringer Ingelheim and Ashoka Make More Health via Social Media
In preparation for my participation in the panel discussion entitled "Social Media and Professional Marketing…What’s Really Working?&qu...
0 comments

Tuesday, September 6, 2011

DDMAC's Bad Ad Program Catches Pfizer Using Google Style "bAdWords" on Lipitor Web Site

Posted by Princess Eva Angelica at 12:36 PM 0 comments
DDMAC's Bad Ad Program Catches Pfizer Using Google Style "bAdWords" on Lipitor Web Site
This is rich! Recall that back in April, 2009, the FDA sent 14 "warning" -- actually notice of violation or NOV -- letters to majo...
0 comments

Thursday, September 1, 2011

Pharma Walks, Devices Balk When It Comes to FDA User Fees

Posted by Princess Eva Angelica at 12:24 PM 0 comments
Pharma Walks, Devices Balk When It Comes to FDA User Fees
While brand name drug manufacturers pay about 62% of FDA's $930 million drug review budget, medical device companies only pay about 20% ...
0 comments

Brand(o) Pharma Makes Offer Generic Companies Can't Refuse!

Posted by Princess Eva Angelica at 7:54 AM 0 comments
Brand(o) Pharma Makes Offer Generic Companies Can't Refuse!
According to the  Federal Trade Commission (FTC), some brand pharmaceutical companies are imitating Marlon Brando 's portrayal of the ...
0 comments
 

Copyright © 2009 Marketing Plan - Pat Jancook Blogs | Design by [blogger merak dua]