Monday, October 31, 2011

Pharma Sponsored YouTube Patient Videos "Not Transparent" Says Cleveland Clinic Researcher

Posted by Princess Eva Angelica at 1:38 PM 0 comments
Pharma Sponsored YouTube Patient Videos "Not Transparent" Says Cleveland Clinic Researcher
According to the results of two separate social media-related studies unveiled today at the American College of Gastroenterology’s (ACG) 76t...
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Friday, October 28, 2011

Angry PhRMA, Level 1: PDUFA

Posted by Princess Eva Angelica at 12:06 PM 0 comments
Angry PhRMA, Level 1: PDUFA
Yesterday I suggested a real "kick-ass" pharma-related game would be ANGRY PHRMA (see " Pharma & Fun, Not Oxymoronic? Her...
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BI's Facebook Game Syrum to be Launched "When It's Ready." Needs to Obey Privacy & FTC Laws First!

Posted by Princess Eva Angelica at 5:50 AM 0 comments
BI's Facebook Game Syrum to be Launched "When It's Ready." Needs to Obey Privacy & FTC Laws First!
I wrote a review of Boehringer Ingelheim's (BI's) long-awaited -- but not yet available -- Facebook game, Syrum, in yesterday's ...
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Thursday, October 27, 2011

Pharma & Fun, Not Oxymoronic? Here Comes Gamification!

Posted by Princess Eva Angelica at 1:43 PM 0 comments
Pharma & Fun, Not Oxymoronic? Here Comes Gamification!
Speaking of Boehringer Ingelheim's (BI's) long-awaited -- but not yet available -- Facebook game, Syrum, John Pugh, head of BI onlin...
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Pfizer's Facebook Fiasco: Chapstick Slapstick Ad Uses Woman's Ass as a Prop

Posted by Princess Eva Angelica at 5:38 AM 0 comments
Pfizer's Facebook Fiasco: Chapstick Slapstick Ad Uses Woman's Ass as a Prop
The AdWeek article " ChapStick Gets Itself in a Social Media Death Spiral " caught my attention yesterday. It describes how Pfizer...
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Wednesday, October 26, 2011

Channeling Steve Jobs to Solve Pharma's Innovator's Dilemma

Posted by Princess Eva Angelica at 6:00 AM 0 comments
Channeling Steve Jobs to Solve Pharma's Innovator's Dilemma
There's a lot of buzz about pharma's current lack of innovative new products in the "pipeline" and what needs to be done a...
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Monday, October 24, 2011

Physician Bailout Part Deux: On Average, Device Manufacturers Pay Every US Orthopedic Surgeon Over $9,000 Per Year!

Posted by Princess Eva Angelica at 2:00 PM 0 comments
Physician Bailout Part Deux: On Average, Device Manufacturers Pay Every US Orthopedic Surgeon Over $9,000 Per Year!
File this under Pharmaguy's Believe It or Not! An analysis of financial payments made by orthopedic device manufacturers to orthopedic s...
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Antidepressants: Top Advertised & 3rd Most Commonly Used Rx Drug

Posted by Princess Eva Angelica at 5:39 AM 0 comments
Antidepressants: Top Advertised & 3rd Most Commonly Used Rx Drug
According to a recent CDC Data Brief (find it here ), antidepressants were the third most common prescription drug taken by Americans of all...
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Saturday, October 22, 2011

Double Dip in DTC Spending Plus 33% Drop in Internet Display Ad Spending!

Posted by Princess Eva Angelica at 12:53 PM 0 comments
Double Dip in DTC Spending Plus 33% Drop in Internet Display Ad Spending!
Direct-to-Consumer (DTC) pharmaceutical advertising spending suffered a "double dip" recession between 2007 and 2010, according to...
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Friday, October 21, 2011

Case Study: A Thriving Membership Organization

Posted by Princess Eva Angelica at 2:29 PM 0 comments
Case Study: A Thriving Membership Organization
One of the membership organizations that I like to follow is Costco. It is a good example to show to people who argue that membership is no ...
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Thursday, October 20, 2011

The Impact of a Membership Dues Increase on Renewal Rates

Posted by Princess Eva Angelica at 1:16 PM 0 comments
The Impact of a Membership Dues Increase on Renewal Rates
It has been my observation that the demand for membership renewals is fairly inelastic of price. In other words, a percentage increase in du...
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Wednesday, October 19, 2011

AZ's Tony Jewell Receives 2nd Annual Pharmaguy Social Media Pioneer Award

Posted by Princess Eva Angelica at 4:47 AM 0 comments
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Yesterday, I figuratively gave the Hawaiian shirt off my back to Tony Jewell (@tonyjewell), Senior Director of External Communications at As...
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Friday, October 14, 2011

Was Lilly's #mmeds Twitter Chat a Discussion or a Press Conference?

Posted by Princess Eva Angelica at 6:41 AM 0 comments
Was Lilly's #mmeds Twitter Chat a Discussion or a Press Conference?
Yesterday, I participated in the #mmeds Twitter chat regarding Medicare hosted by Lilly (see " More Pharma Twitter Chats: Medicare is T...
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Thursday, October 13, 2011

Is There an Upward Career Path Within Pharma for Social Media Pioneers?

Posted by Princess Eva Angelica at 6:43 AM 0 comments
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I just tweeted this bit of news: ".@Alex__Butler - 1st recipient of Pharmaguy SM Pioneer Award - leaves J&J to start online comms a...
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More Pharma Twitter Chats: Medicare is Topic

Posted by Princess Eva Angelica at 4:30 AM 0 comments
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The Campaign for Modern Medicines (@Modernmeds) and Eli Lilly & Company (@LillyPad) will host two separate Tweetchats on Medicare Part D...
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Tuesday, October 11, 2011

Without Free Gifts from Pharma to Docs, Would Research be Useless?

Posted by Princess Eva Angelica at 7:13 AM 0 comments
Without Free Gifts from Pharma to Docs, Would Research be Useless?
In a recent blog post ( here ), PhRMA said "Without Promotion Research will be Useless." To support its case, PhRMA cited "an...
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Monday, October 10, 2011

The 25 Most Important Lessons in Membership Marketing

Posted by Princess Eva Angelica at 8:15 AM 0 comments
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One of the sections that I find most interesting in our benchmarking research is the responses to our open ended question about lessons lear...
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Friday, October 7, 2011

ASAE’s Associations Now Interactive Extra Focuses on Membership Matters

Posted by Princess Eva Angelica at 8:49 AM 0 comments
ASAE’s Associations Now Interactive Extra Focuses on Membership Matters
The October edition is now available from ASAE of the Interactive Extra for Associations Now . The focus is “Membership Matters”. Some of t...
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Thursday, October 6, 2011

In Memory of Steve Jobs Will Novartis Sales Reps Really Embrace iPads?

Posted by Princess Eva Angelica at 10:14 AM 0 comments
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Pharmalot reported today that "In a memo this morning, David Epstein, who heads Novartis Pharmaceuticals, wrote that before the end of ...
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Tuesday, October 4, 2011

2nd Annual Pharmaguy Social Media Pioneer Award Goes to...

Posted by Princess Eva Angelica at 6:01 AM 0 comments
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Readers of Pharma Marketing Blog may recall that last year I presented the first ever "Pharmaguy Social Media Pioneer Award" to Al...
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