Friday, December 30, 2011

Must-Have Membership Marketing Tools

Posted by Princess Eva Angelica at 11:46 AM 0 comments
no image
As we start a new year, I get a number of requests from clients for membership evaluation and reporting tools. So I thought that I would sha...
0 comments

Thursday, December 29, 2011

Games vs. Mobile Health Monitoring Devices: Which is a Better Motivator?

Posted by Princess Eva Angelica at 7:33 AM 0 comments
Games vs. Mobile Health Monitoring Devices: Which is a Better Motivator?
What could possibly justify spending $8,000 for an electronic mobile ultrasound device vs. $100 for a stethoscope? Keep in mind that the ste...
0 comments

Wednesday, December 28, 2011

How to Recognize a Good Strategy?

Posted by Princess Eva Angelica at 12:51 PM 0 comments
How to Recognize a Good Strategy?
In our hearts we know it when we see it. We are told that the organization is going to launch a bold new strategy. But in reality we see tha...
0 comments

FDA Social Media Guidelines May Be Moot If This Court Decision Holds Up

Posted by Princess Eva Angelica at 11:16 AM 0 comments
FDA Social Media Guidelines May Be Moot If This Court Decision Holds Up
Drugmakers dissatisfied with the FDA’s use of guidances as a form of policymaking -- including long-awaited guidance for use of social media...
0 comments

2011 in Images from Pharma Marketing Blog

Posted by Princess Eva Angelica at 9:38 AM 0 comments
no image
These are my favorite images that appeared in Pharma Marketing Blog posts made in 2011. Enjoy and have a Happy New Year! Pharma Marketing B...
0 comments

FDA Guidance on Responding to Unsolicited Requests for Off-Label Information Via Social Media

Posted by Princess Eva Angelica at 6:18 AM 0 comments
no image
Yesterday, while most of us were still on vacation, the FDA quietly issued without fanfare -- ie, no press release telling us about it or ho...
0 comments

Thursday, December 22, 2011

Non Dues Revenue and Affinity Programs for Members

Posted by Princess Eva Angelica at 1:55 PM 0 comments
no image
Lists can be helpful to get brainstorming going on what additional products and services can be provided to members. My research shows that ...
0 comments

Wednesday, December 21, 2011

Webicina's "Open Access" Social Media Guidelines for Pharma

Posted by Princess Eva Angelica at 10:49 AM 0 comments
Webicina's "Open Access" Social Media Guidelines for Pharma
Health Social Media advocates abhor a vacuum, especially when the vacuum is caused by the lack of FDA guidelines for use of social media by ...
0 comments

Thursday, December 15, 2011

Proposed Rules for Physician Payment Sunshine Act: Some Clouds on the Horizon

Posted by Princess Eva Angelica at 5:18 AM 0 comments
Proposed Rules for Physician Payment Sunshine Act: Some Clouds on the Horizon
The Centers for Medicare and Medicaid Services (CMS) released their proposed rule for the Physician Payment Sunshine provision of the Afford...
0 comments

Wednesday, December 14, 2011

Pharmaceutical Representative Magazine Closes. Blame CafePharma!

Posted by Princess Eva Angelica at 12:16 PM 0 comments
Pharmaceutical Representative Magazine Closes. Blame CafePharma!
"Pharm Rep Closes After 41 Years" is the title of parting editorial by Reid Paul, Editor in Chief of Pharmaceutical Representative...
0 comments

Crestor Grapples to Compete with Lipitor: #Fail!

Posted by Princess Eva Angelica at 5:35 AM 0 comments
Crestor Grapples to Compete with Lipitor: #Fail!
I just got this email from AstraZeneca via Pharmacist eLink, which is a National Community Pharmacists Association site sponsored by the pha...
0 comments

Monday, December 12, 2011

Membership Marketing News You can Use

Posted by Princess Eva Angelica at 12:14 PM 0 comments
no image
Here are a couple of news items that you may find of help. First, the USPS will be increasing postal rates effective January 22. • First C...
0 comments

Friday, December 9, 2011

Sales Reps in the Wild: An Interesting Way to Promote a Sales Force Effectiveness Conference

Posted by Princess Eva Angelica at 6:21 AM 0 comments
Sales Reps in the Wild: An Interesting Way to Promote a Sales Force Effectiveness Conference
I received this Twitter DM (direct message) from @eyeforpharma: "Thought you might like this. youtu.be/gCDeBAD75Pg" There was also...
0 comments

Thursday, December 8, 2011

The Japan Asia Girl Gallery

Posted by Princess Eva Angelica at 9:59 AM 0 comments
The Japan Asia Girl Gallery
View the Sexy Japan Girl Gallery View the Sexy Japan Girl Gallery View the Sexy Japan Girl Gallery View the Sexy Japan Girl Gallery Vie...
0 comments

Lipitor For You! Actually, For Card Carrying Members Only!

Posted by Princess Eva Angelica at 6:32 AM 0 comments
Lipitor For You! Actually, For Card Carrying Members Only!
"The LIPITOR FOR YOU program comes with the $4 Co-Pay Card so you can save on Lipitor, the medicine that's been helping you lower y...
0 comments

December 7, 2011: A Date Which Will Live in Infamy for Women's Health!

Posted by Princess Eva Angelica at 4:12 AM 0 comments
December 7, 2011: A Date Which Will Live in Infamy for Women's Health!
" If I close my eyes...I might think I was in the Bush era ,” said Michelle Goldberg ( @michelleinbklyn ), Senior writer for Newsweek/T...
0 comments

Tuesday, December 6, 2011

Be Aware of What's Behind a Pharma Mobile App: Disclaimers Only Tell Part of the Story

Posted by Princess Eva Angelica at 4:32 AM 0 comments
Be Aware of What's Behind a Pharma Mobile App: Disclaimers Only Tell Part of the Story
Some time ago, I pointed out that certain mobile apps developed by pharmaceutical companies for use by physicians lack adequate disclaimers....
0 comments

Monday, December 5, 2011

Gov't SoMo Media Aimed at Teen Smokers: We're Not Telling You What to Do

Posted by Princess Eva Angelica at 8:04 AM 0 comments
Gov't SoMo Media Aimed at Teen Smokers: We're Not Telling You What to Do
I just learned that the National Cancer Institute (NCI) has launched a Mobile phone app ("SmokefreeTXT") and a social media campai...
0 comments

Pourquoi Baby Boomer Generation est différent?

Posted by Princess Eva Angelica at 5:45 AM 0 comments
Pourquoi Baby Boomer Generation est différent?
Pourquoi Baby Boomer Generation est différent? Les spécialistes croient que cette génération avait les caractéristiques les plus distingué...
0 comments

Friday, December 2, 2011

Is the Pharma Industry Responsible for FDA's Delay in Issuing Social Media Guidelines?

Posted by Princess Eva Angelica at 4:01 AM 0 comments
Is the Pharma Industry Responsible for FDA's Delay in Issuing Social Media Guidelines?
I just read an interesting MM&M piece about how measures to curb the deficit might impact the pharmaceutical industry (see " Pharma...
0 comments
 

Copyright © 2009 Marketing Plan - Pat Jancook Blogs | Design by [blogger merak dua]