Friday, December 30, 2011

Must-Have Membership Marketing Tools

Posted by Princess Eva Angelica at 11:46 AM
As we start a new year, I get a number of requests from clients for membership evaluation and reporting tools. So I thought that I would share some links that may be of help in reporting on and analyzing your membership program. I hope you find them of help.

• Free download of the 2011 Membership Marketing Benchmarking Report
• Membership “Steady State” Calculation to determine where your membership is headed
• Recommended Annual Membership Tracking Dashboard
Formulas to determine membership renewal rates, average tenure of a member, lifetime value, and maximum acquisition cost

Thanks for reading the Membership Marketing Blog this past year and best wishes for a happy, peaceful, and successful New Year.


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