Thursday, December 22, 2011

Non Dues Revenue and Affinity Programs for Members

Posted by Princess Eva Angelica at 1:55 PM
Lists can be helpful to get brainstorming going on what additional products and services can be provided to members. My research shows that with each additional purchase from an organization the loyalty and tenure of a member increases.

So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Please feel free to add any that I have missed in the comments section below.

1. Advertising
  a. Ad Sales
  b. Directory Sales
  c. Exhibits
  d. List Management
  e. Sponsorship

2. Association Products and Services
  a. Books, directories, periodicals
  b. Continuing education – seminars, webinars, meetings
  c. Conventions

3. Credit Card

4. Hotel Discounts

5. Insurance
  a. Auto Insurance
  b. Dental Insurance
  c. Disability Insurance
  d. Home Owners or Rental Insurance
  e. Hospital Insurance
  f. Identity Theft Insurance
  g. Life and AD&D Insurance
  h. Pet Insurance
  i. Professional Liability Insurance
  j. Travel Insurance
  k. Vision Insurance

6. Investments and Banking

7. Job Bank

8. Legal Services

9. Logo and Insignia Items

10. Medical Alert

11. Overnight Shipping Discounts

12. Prescription Program

13. Rental Car Discounts

14. Shopping Discounts
  a. Dining
  b. Flowers
  c. Fuel
  d. Office supplies
  e. Technology


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