Friday, March 30, 2012

Consider what is VPS Hosting Provider

Posted by Princess Eva Angelica at 5:00 AM 0 comments
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Are you confuse to consider what kind of web host that suitable with your traffic website? Don't worry, we will give you some conclusion...
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Tuesday, March 27, 2012

Helpful Membership Marketing and Management Resources

Posted by Princess Eva Angelica at 12:28 PM 0 comments
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Today, I thought that I would share two web sites that I think you will find of help. The first is a web site offered by Tom Peters. He has...
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Pharma Social Media Religion Versus Science

Posted by Princess Eva Angelica at 7:59 AM 0 comments
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My goal in attending conferences like CBI's iPharmaCONNECT, which is currently in progress in Philadelphia, is to come away with at leas...
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Monday, March 26, 2012

Will Drug Samples Soon Be a Thing of the Past?

Posted by Princess Eva Angelica at 8:10 AM 0 comments
Will Drug Samples Soon Be a Thing of the Past?
We all know that the number of pharmaceutical sales representatives have declined significantly since the high point in 2007 when approximat...
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Friday, March 23, 2012

Should Pharma Ponder Pinterest? Novo Nordisk Is!

Posted by Princess Eva Angelica at 10:53 AM 0 comments
Should Pharma Ponder Pinterest? Novo Nordisk Is!
This is an image from the Pinterest  Social Media Board of my friend Jay Byrant: Source: tech.fortune.cnn.com via Jay on Pinterest Looks ...
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The Definition of Insane Pharma Marketing

Posted by Princess Eva Angelica at 7:44 AM 0 comments
The Definition of Insane Pharma Marketing
It may have been Einstein who defined insanity as doing the same thing over and over again and expecting different results. When I analyze a...
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Thursday, March 22, 2012

Janssen to Shut Down Psoriasis 360 FaceBook Page Due to Lack of Commitment

Posted by Princess Eva Angelica at 5:19 AM 0 comments
Janssen to Shut Down Psoriasis 360 FaceBook Page Due to Lack of Commitment
Janssen Pharmaceuticals has announced it will shut down its Psoriasis 360 Facebook page, which was first launched in October, 2010. At the t...
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Wednesday, March 21, 2012

Bean Counters Stifle Pharma Market Research

Posted by Princess Eva Angelica at 5:39 AM 0 comments
Bean Counters Stifle Pharma Market Research
The drug industry is laying off people left [brain] (research) and right [brain] (marketing and sales). Market research (MR) -- definitely a...
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Wednesday, March 14, 2012

China Enjoys a Burst of Pharma Marketing Spending While U.S. & Japan See a Decrease

Posted by Princess Eva Angelica at 11:17 AM 0 comments
China Enjoys a Burst of Pharma Marketing Spending While U.S. & Japan See a Decrease
Cegedim Strategic Data (CSD) reports a decline of 3.4% in worldwide audited pharmaceutical marketing investments for 2011 (see " Pharma...
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Monday, March 12, 2012

Pfizer "Clinical Trial in a Box" Failure: The Dead Rat Comes Home to Roost

Posted by Princess Eva Angelica at 10:55 AM 0 comments
Pfizer "Clinical Trial in a Box" Failure: The Dead Rat Comes Home to Roost
After Years of Telling Consumers Not to Trust the Internet, Pfizer Discovers that It Cannot Convince Patients to Participate in Internet-bas...
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Updated Membership Marketing Tracking Dashboard

Posted by Princess Eva Angelica at 10:19 AM 0 comments
Updated Membership Marketing Tracking Dashboard
A number of years ago, I shared about a dashboard that I created to help with keeping track of your organization’s membership numbers. I ha...
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A Loophole (?) in New FDA Guidance on Pre-Dissemination Review of TV Direct-to-Consumer Ads

Posted by Princess Eva Angelica at 7:54 AM 0 comments
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On September 27, 2007, President Bush signed into law the Food and Drug Administration Amendments Act of 2007 (FDAAA), which gives FDA the a...
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Friday, March 9, 2012

ASAE Marketing, Membership & Communications Conference

Posted by Princess Eva Angelica at 11:41 AM 0 comments
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There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 ...
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Thursday, March 8, 2012

Up Yours, Rush Limbaugh, Say Women Lawmakers!

Posted by Princess Eva Angelica at 11:59 AM 0 comments
Up Yours, Rush Limbaugh, Say Women Lawmakers!
In Virginia, state Senator Janet Howell reacted to a bill that requires women to get an ultrasound before an abortion with an amendment requ...
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Fundraising with Social Media

Posted by Princess Eva Angelica at 9:06 AM 0 comments
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In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars .  He writes, “Mo...
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Do Drug Coupons Hurt Employee Health Plans and Ultimately Employees?

Posted by Princess Eva Angelica at 4:48 AM 0 comments
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"Coupons for drug co-payments are illegal and drive up long-term health-care costs for all, a consumer group and four trade-union healt...
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Wednesday, March 7, 2012

Charlie Kimball - Novo's Branded Spokesperson - Makes Expensive TV DTC Debut

Posted by Princess Eva Angelica at 7:18 AM 0 comments
Charlie Kimball - Novo's Branded Spokesperson - Makes Expensive TV DTC Debut
Charlie Kimball, the Indy racecar driver spokesperson for Novo Nordisk's NovoLog Flexpen, which is used to treat Type 1 diabetes, made h...
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The Fake Avastin Supply Chain: China, Syria, Denmark, Switzerland, UK, US, Doctors

Posted by Princess Eva Angelica at 5:37 AM 0 comments
The Fake Avastin Supply Chain: China, Syria, Denmark, Switzerland, UK, US, Doctors
Authorities investigating the importation of low-cost foreign pharmaceuticals into the U.S. have identified a supply chain that may have all...
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Monday, March 5, 2012

Bad News for Potent Cholesterol Drug Users, but Not Me!

Posted by Princess Eva Angelica at 11:24 AM 0 comments
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Two pieces of bad news for people who take "potent" anti-cholesterol statin drugs came into my email in-box today. The first was a...
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Saturday, March 3, 2012

J&J Lowers Its Reputation Expectations

Posted by Princess Eva Angelica at 11:49 AM 0 comments
J&J Lowers Its Reputation Expectations
I recently received this simple tweet from @JNJComm (Johnson and Johnson's official corporate Twitter account): #JNJ is pleased to rank ...
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Friday, March 2, 2012

Reminder Ads OK in EU But Not in US. Huh?

Posted by Princess Eva Angelica at 11:06 AM 0 comments
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The Geneva-based International Federation of Pharmaceutical Manufacturers and Associations (IFPMA) expanded its practice code to cover all i...
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Google Pharmacy Phish

Posted by Princess Eva Angelica at 6:40 AM 0 comments
Google Pharmacy Phish
I received an e-mail today announcing the launch of "Google Pharmacy" that promised it will "improve the Google experience fo...
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Sunday, February 26, 2012

Pharma Celebrity Spokespersons: Unrepentant, Secretive, and (Expletive Deleted)!

Posted by Princess Eva Angelica at 7:32 AM 0 comments
Pharma Celebrity Spokespersons: Unrepentant, Secretive, and (Expletive Deleted)!
I have documented the rise and fall of several pharma celebrity spokespeople (see, for example, this list ) . This past week two such celebr...
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Friday, February 24, 2012

Three Membership Renewal Tips you can Use

Posted by Princess Eva Angelica at 12:10 PM 0 comments
Three Membership Renewal Tips you can Use
When you are hunting for a way to improve results, testing is a great way to optimize your marketing efforts. And this is particularly the c...
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Thursday, February 23, 2012

FDA's Drug Shortages Team: Why Are They Smiling?

Posted by Princess Eva Angelica at 11:34 AM 0 comments
FDA's Drug Shortages Team: Why Are They Smiling?
"Hope on the Horizon," is the title of today's FDAVoice blog post by Margaret Hamburg, M.D., FDA Commissioner. The post ( here...
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Advice to J&J's New CEO Alex Gorsky: Start Tweeting, Blogging, and YouTubing

Posted by Princess Eva Angelica at 7:24 AM 0 comments
Advice to J&J's New CEO Alex Gorsky: Start Tweeting, Blogging, and YouTubing
Alex Gorsky will have to address trouble at J&J's consumer business when he becomes CEO, notes the Wall Street Journal ( see here )...
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Wednesday, February 22, 2012

Pharma Marketing Vs. Insurance Marketing: What Pharma Can Learn from Geico

Posted by Princess Eva Angelica at 5:52 AM 0 comments
Pharma Marketing Vs. Insurance Marketing: What Pharma Can Learn from Geico
Often, when proponents of pharma eMarketing get together at industry conferences, or cry into their beers at receptions afterward, they lame...
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Tuesday, February 21, 2012

Pfizer Mobile Public Toilet App Rated Top 25 by George Costanza

Posted by Princess Eva Angelica at 5:46 AM 0 comments
Pfizer Mobile Public Toilet App Rated Top 25 by George Costanza
I just love following Fabio Gratton on Twitter. Yesterday he posted this tweet: "Has anyone download this Pfizer app? (only available i...
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Monday, February 20, 2012

How the Placebo Effect & Marketing Can Improve Health & Increase Pharma Profits

Posted by Princess Eva Angelica at 11:43 AM 0 comments
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Big pharmaceutical companies are drastically cutting back on research and development. The economics just do not support the model that has ...
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