Tuesday, January 31, 2012

The Coming Pharma Digital Depression Caused by Facebook

Posted by Princess Eva Angelica at 4:12 AM 0 comments
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P&G Discovers It's "Free" to Advertise on Facebook! That's the gist of an article written by Jim Edwards over at Busin...
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Saturday, January 28, 2012

Paula Deen & Victoza: Brilliant or Dumb?

Posted by Princess Eva Angelica at 6:44 AM 0 comments
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OK. I've written so much about Novo Nordisk's deal with celebrity chef Paula Deen that even I am tempted to say "Enough already...
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Friday, January 27, 2012

Allergan "Badly Let Down" by Employee Tweet

Posted by Princess Eva Angelica at 7:34 AM 0 comments
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The Prescription Medicines Code of Practice Authority (PMCPA) ruled that Allergan breached UK pharma's self-regulatory Code of Practice ...
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Taking the "Cool" Way Out of Having Rx Product Convos on Social Media

Posted by Princess Eva Angelica at 5:35 AM 0 comments
Taking the "Cool" Way Out of Having Rx Product Convos on Social Media
I have criticized pharma companies for mentioning Rx brand product names via social media. Mostly because they forget to include fair balanc...
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Thursday, January 26, 2012

Should Pharma Disclose Payments to Celebrity Spokespeople?

Posted by Princess Eva Angelica at 10:39 AM 0 comments
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In my podcast interview of Ambre Morley (listen here or read it here: " Novo Nordisk Defends Choice of Paula Deen as Diabetes Spokespe...
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Participation Grows for the 2012 Membership Marketing Benchmarking Report

Posted by Princess Eva Angelica at 8:45 AM 0 comments
Participation Grows for the 2012 Membership Marketing Benchmarking Report
We have closed the questionnaire for the 2012 Membership Marketing Benchmarking Report and I am happy to report that we had the highest leve...
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Wednesday, January 25, 2012

Did FDA Entrap Google with Those 14 NOV Letters?

Posted by Princess Eva Angelica at 4:00 AM 0 comments
Did FDA Entrap Google with Those 14 NOV Letters?
Con Artist Reveals All About Google Drug Ad Sting - How FDA May Have Entrapped Google Using Those 14 "Infamous" Notice of Violatio...
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Friday, January 20, 2012

Is There a Cure for Mediocre Pharma Mobile Apps?

Posted by Princess Eva Angelica at 6:39 AM 0 comments
Is There a Cure for Mediocre Pharma Mobile Apps?
For new pharma marketing Graduates, I have just one word for you. Are you listening? Mobile! Mobile is the new "shiny thing" of in...
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Thursday, January 19, 2012

Three Companies Compete for Diabetes Market Share Using Recipes Rather Than Product Efficacy

Posted by Princess Eva Angelica at 12:30 PM 0 comments
Three Companies Compete for Diabetes Market Share Using Recipes Rather Than Product Efficacy
Whose recipes will reign supreme?! My Twitter friend, @serious_skeptic , who has Type 1 diabetes, just tweeted: "why the hell would any...
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Novo Nordisk Defends Choice of Paula Deen Over Anthony Bourdain (for example) as Celebrity Chef Spokesperson

Posted by Princess Eva Angelica at 7:06 AM 0 comments
Novo Nordisk Defends Choice of Paula Deen Over Anthony Bourdain (for example) as Celebrity Chef Spokesperson
Yesterday, I spoke with Ambre Morley, Associate Director, Product Communications, Novo Nordisk, who answered my questions about why her comp...
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Your Membership Value Equation

Posted by Princess Eva Angelica at 6:04 AM 0 comments
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Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. 1. P...
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Wednesday, January 18, 2012

A “Good” Response Rate in Membership Marketing

Posted by Princess Eva Angelica at 2:07 PM 0 comments
A “Good” Response Rate in Membership Marketing
Many times I am asked what a good response rate in direct mail is. So I found it interesting when a client shared some data from the DMA Res...
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Pfizer & PhRMA Lobby in Support of SOPA

Posted by Princess Eva Angelica at 5:46 AM 0 comments
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Steve Jobs once said that he'd rather be a "pirate" than join the navy. What he meant was you must think out of the box to inn...
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Tuesday, January 17, 2012

My Bad! Paula Dean Shills for Novo Nordisk, Not Novartis

Posted by Princess Eva Angelica at 4:44 AM 0 comments
My Bad! Paula Dean Shills for Novo Nordisk, Not Novartis
[Alternative title for this post: "Paula Deen and Diabetes Prevention: A Recipe for Disaster!"] Last week I reported on a story th...
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Friday, January 13, 2012

Sanofi vs Novartis: Paul Sorvino vs. Paula Deen

Posted by Princess Eva Angelica at 12:11 PM 0 comments
Sanofi vs Novartis: Paul Sorvino vs. Paula Deen
It is rumored that celebrity southern-style chef Paula Deen will soon announce that she has diabetes (surprise) and that she is a spokespers...
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Are You Part of My Social Media Mosaic?

Posted by Princess Eva Angelica at 11:03 AM 0 comments
Are You Part of My Social Media Mosaic?
For a buck ninety-eight, I was able to make and download the following Pharmaguy mosaic image comprised of photos of my Facebook friends and...
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FDA Sends Warning Letter to Website to Cease & Desist: It Doesn't

Posted by Princess Eva Angelica at 9:26 AM 0 comments
FDA Sends Warning Letter to Website to Cease & Desist: It Doesn't
@skypen posted this tweet recently: "Interesting warning letter for flu med for false claims via web, twitter & facebook http://t.c...
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Wednesday, January 11, 2012

Despite Increase in DTC Ad Spending, WebMD Suffers

Posted by Princess Eva Angelica at 8:01 AM 0 comments
Despite Increase in DTC Ad Spending, WebMD Suffers
2011 is shaping up to be a good year for pharma direct-to-consumer (DTC) advertising -- that is, broadcast advertising, NOT Internet adverti...
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FDA's Advisory Committee Voting Double Standard

Posted by Princess Eva Angelica at 5:05 AM 0 comments
FDA's Advisory Committee Voting Double Standard
I learned today that the FDA allowed physicians with ties to Bayer to participate and vote in an advisory committee weighing whether or not ...
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Tuesday, January 10, 2012

Thera Max YouTube Video "Social Media Strategy" Makes Americans Look Like Fools!

Posted by Princess Eva Angelica at 12:16 PM 0 comments
Thera Max YouTube Video "Social Media Strategy" Makes Americans Look Like Fools!
"A reporter in Times Square gathered over 200 random people and allowed them to try Thera Max™ Cold and Flu right on the spot. The resu...
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Lilly Sales Reps Learn Marketing Lessons From Disney's Animal Keepers

Posted by Princess Eva Angelica at 4:22 AM 0 comments
Lilly Sales Reps Learn Marketing Lessons From Disney's Animal Keepers
Lilly sales representatives are learning about customer service by observing Disney Animal Kingdom workers as they "[greet] families at...
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Wednesday, January 4, 2012

Predicting the Future of the Drug Industry: 2012 and Beyond

Posted by Princess Eva Angelica at 3:00 AM 0 comments
Predicting the Future of the Drug Industry: 2012 and Beyond
It's time to revisit a survey I ran a couple of years ago that attempted to predict future healthcare market scenarios that would impact...
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