Sunday, February 26, 2012

Pharma Celebrity Spokespersons: Unrepentant, Secretive, and (Expletive Deleted)!

Posted by Princess Eva Angelica at 7:32 AM 0 comments
Pharma Celebrity Spokespersons: Unrepentant, Secretive, and (Expletive Deleted)!
I have documented the rise and fall of several pharma celebrity spokespeople (see, for example, this list ) . This past week two such celebr...
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Friday, February 24, 2012

Three Membership Renewal Tips you can Use

Posted by Princess Eva Angelica at 12:10 PM 0 comments
Three Membership Renewal Tips you can Use
When you are hunting for a way to improve results, testing is a great way to optimize your marketing efforts. And this is particularly the c...
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Thursday, February 23, 2012

FDA's Drug Shortages Team: Why Are They Smiling?

Posted by Princess Eva Angelica at 11:34 AM 0 comments
FDA's Drug Shortages Team: Why Are They Smiling?
"Hope on the Horizon," is the title of today's FDAVoice blog post by Margaret Hamburg, M.D., FDA Commissioner. The post ( here...
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Advice to J&J's New CEO Alex Gorsky: Start Tweeting, Blogging, and YouTubing

Posted by Princess Eva Angelica at 7:24 AM 0 comments
Advice to J&J's New CEO Alex Gorsky: Start Tweeting, Blogging, and YouTubing
Alex Gorsky will have to address trouble at J&J's consumer business when he becomes CEO, notes the Wall Street Journal ( see here )...
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Wednesday, February 22, 2012

Pharma Marketing Vs. Insurance Marketing: What Pharma Can Learn from Geico

Posted by Princess Eva Angelica at 5:52 AM 0 comments
Pharma Marketing Vs. Insurance Marketing: What Pharma Can Learn from Geico
Often, when proponents of pharma eMarketing get together at industry conferences, or cry into their beers at receptions afterward, they lame...
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Tuesday, February 21, 2012

Pfizer Mobile Public Toilet App Rated Top 25 by George Costanza

Posted by Princess Eva Angelica at 5:46 AM 0 comments
Pfizer Mobile Public Toilet App Rated Top 25 by George Costanza
I just love following Fabio Gratton on Twitter. Yesterday he posted this tweet: "Has anyone download this Pfizer app? (only available i...
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Monday, February 20, 2012

How the Placebo Effect & Marketing Can Improve Health & Increase Pharma Profits

Posted by Princess Eva Angelica at 11:43 AM 0 comments
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Big pharmaceutical companies are drastically cutting back on research and development. The economics just do not support the model that has ...
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Friday, February 17, 2012

J&J Recalls Grape-flavored Children's Tylenol: Another Missed Opportunity for Social Media

Posted by Princess Eva Angelica at 6:57 AM 0 comments
J&J Recalls Grape-flavored Children's Tylenol: Another Missed Opportunity for Social Media
[Great minds think alike! Be sure to read Update at end of this post.] Here's another case where CHEAP social media -- ie, YouTube -- co...
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Thursday, February 16, 2012

Funny or Die Spoof: "Paula's Victoza Injected Sneaky Snacks!"

Posted by Princess Eva Angelica at 10:22 AM 0 comments
Funny or Die Spoof: "Paula's Victoza Injected Sneaky Snacks!"
"All of my desserts are injected with Victoza to lower my blood sugar and keep me immortal," says "Paula Deen" in the sp...
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Wednesday, February 15, 2012

Is Pharma Part of Problem or Solution to Current State of US Economy?

Posted by Princess Eva Angelica at 5:01 AM 0 comments
Is Pharma Part of Problem or Solution to Current State of US Economy?
When Americans were asked "Thinking about the role each of the following sectors played in the current state of the American economy, d...
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Tuesday, February 14, 2012

Former FDA Führer von Eschenbach Favors Approving Drugs for General Use Without Proof of Efficacy!

Posted by Princess Eva Angelica at 11:28 AM 0 comments
Former FDA Führer von Eschenbach Favors Approving Drugs for General Use Without Proof of Efficacy!
Andrew von Eschenbach, famous for resigning as FDA commissioner and leaving the agency leaderless on the very day that Obama was inaugurated...
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Pharma Social Media Silent About Drug Shortage: Boehringer, Novartis, #FAIL!

Posted by Princess Eva Angelica at 5:54 AM 0 comments
Pharma Social Media Silent About Drug Shortage: Boehringer, Novartis, #FAIL!
The pharmaceutical industry is not interested in using social media to inform or support patients using their products. It's only intere...
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Monday, February 13, 2012

Greece & US Top List of Big Drug Spenders - A Shared Sign of Debt Risk?

Posted by Princess Eva Angelica at 4:55 AM 0 comments
Greece & US Top List of Big Drug Spenders - A Shared Sign of Debt Risk?
"Greece’s continuing high level of spending on medicines is a striking example of the broader problems facing the country as it battles...
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Saturday, February 11, 2012

FDA Mobile Regulatory Fear Mongering by PhRMA

Posted by Princess Eva Angelica at 1:20 PM 0 comments
FDA Mobile Regulatory Fear Mongering by PhRMA
In a blog post provocatively titled "An App for That, But For How Much Longer?" ( here ), PhRMA's Kate Connors agreed with a W...
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Friday, February 10, 2012

The Problem with Unregulated "Calculator" Apps for Physicians: Buggy Software!

Posted by Princess Eva Angelica at 12:17 PM 0 comments
The Problem with Unregulated "Calculator" Apps for Physicians: Buggy Software!
At this year's ePharma Summit in New York, I spent a lot of time listening to presentations about pharma mobile apps. There was, for exa...
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Bad Journalism or Bad Pharma?

Posted by Princess Eva Angelica at 5:05 AM 0 comments
Bad Journalism or Bad Pharma?
My blogger friend Rich Meyer went on a bit of a rant against "bad journalism" and how pharma is often misrepresented in the news m...
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Thursday, February 9, 2012

Webinar: Pharma’s Social Media Trials and Tribulations

Posted by Princess Eva Angelica at 11:22 AM 0 comments
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A Record of Social Media Events Impacting the Pharmaceutical Industry The pharmaceutical industry is at a turning point in its adoption of n...
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Wednesday, February 8, 2012

ePharma, the "Ron Paul" of Pharma Marketing - We Are the 1%

Posted by Princess Eva Angelica at 5:13 AM 0 comments
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At yesterday's ePharma Summit conference session on "Jumpstarting Digital Capabilities in Pharma: Learning from Other Industries,&q...
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Tuesday, February 7, 2012

Bayer's CEO Accuses Patients of Being Ungrateful B*stards! We Cured Cancer, Dammit!

Posted by Princess Eva Angelica at 5:00 AM 0 comments
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That's my takeaway from this comment by Marijn Dekkers, "outspoken" head of Bayer Pharmaceuticals, in which he not only disses...
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Thursday, February 2, 2012

Pfizer's Contraceptive Recall: A Statistical Needle in a Haystack!

Posted by Princess Eva Angelica at 7:44 AM 0 comments
Pfizer's Contraceptive Recall: A Statistical Needle in a Haystack!
All day yesterday, the news swirled through social media about Pfizer's voluntary nationwide recall of contraceptive tablets due to the ...
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Wednesday, February 1, 2012

Mining FDA's AER Database: Heaven for Hypochondriacs, Hell for Pharma

Posted by Princess Eva Angelica at 6:43 AM 0 comments
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A story in yesterday's WSJ Health featured AdverseEvents Inc., a start-up company that has streamlined the FDA's "often impenet...
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